IBUP018 ACHIEVING BUSINESS GROWTH

Brief Introduction of Apple Inc.

 

In 1976, Steve Jobs and Co began a business management PCs, which late called Apple Inc. celebrated for its impressive product project, design, latest technology and also powerful idealistic innovator Steve Jobs (Apple Inc., 2014) (Cheney, 2010). Ongoing as an untouched I.T company however advanced it zeroed in on customer products in light of extreme competition in the technology area (Bajarin, 2014). Apple has acquired brand response and extraordinary consumer dedication through its connected diversification strategy (DAHL, 2014), such as it offers laptop, desktop, mobiles, tablets and etc. As per the Johnson et al., (2008), additional organizer is sufficient response of Apple as a brand as well as so forth they make is recognized by the patron, meanwhile companies are planned by the requirements of the consumer.

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Apple Inc’s. General strategy and intensive growth strategies candidly classify with the companies strategies in estimating, marketing as well as diverse spaces of the business (Parnell, J. A., 2006). Michael E. Porter’s model (Akan, et al., 2006) for nonexclusive methodologies characterizes strategy replacements that the company could use to build up its higher influences in the customer hardware, data novelty as well as management enterprises (Allen, et al., 2006). Then again, Igor Ansoff’s Matrix (Hussain et al., 2014) of growth methods offers techniques for the novel business to extremely fill in existing or novel business areas as well as projects (Parnell, J. A., 2006).

 

Literature Review of Apple Inc.

 

Growth strategy is the executives’ approach for emerging the corporate, marking out a bazaar location, dragging in as well as nourishing consumers, competing efficiently, guiding tasks, also achieving intensive on targets (Arthur, et al., 2005). Which isolates an amazing methodology from a normal or powerless one is the executives’ capacity to fashion a progression of moves, both in the commercial center and inside, that makes the provider particular, slants the battleground in the providers’ courtesy by giving purchasers motivation to lean toward its items or administrations, and produces a supportable benefit over rivals (Conradie, S. 2006). A Positioning Strategy brings about the picture you need to attract the brain of your clients, the image you need of him/her to picture what you offer, comparable to the market circumstance, and any opposition you may have (Taha, 2004).

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Growth Strategy for Apple Inc.

Deciding on an Apple Inc. business growth strategy addresses the most significant level of vital choice (DAHL and D., 2014). It includes considering approaches to develop pieces of the pie through existing and new items, growing existing business sectors and entering new business sectors (Varadarajan, et al., 1982).

 

Apple Ansoff Matrix (Referred Appendix 1) is a showcasing positioning prototypical that helps the worldwide novel organization to adopt its products as well as market method. This (Ansoff, 1957) represents four characteristic technique alternatives available for company (Referred Appendix 1).

 

Market Penetration: As per the (Ansoff, 1957), with existing items in their present market fragments, meaning to build a piece of the pie. It is the understanding of deals of precise products in a specified marketplace. The additional reflective infiltration, the greater capacity of product agreements anticipated (Annual Report, 2020).

Product Development: As per the (Ansoff, 1957), by focusing on existing products to novel market sectors. There are three general methodologies applied in market improvement (Allbusiness, 2008).

Market Development: As per (Ansoff, 1957), is correlated with determining novel business sectors for present products. Market development technique has been attuned as the primary growth strategy through Apple Inc. (Allbusiness. 2008).

Diversification: As per (Ansoff, 1957), contains growing novel products to propose novel business segments as well as diversification is observed as the least secure system (Enotes.com. 2008). Forward-thinking, Apple has occupied itself with broadening business methodology every so often (Peterson, 2021).

 

External Environment using PESTLE analysis for Apple Inc.

According to Dockalikova, I., & Klozikova, J, (2014), this analysis of Apple’s Inc. remote demonstrate the estimation of strategic management and adaptable long term vital arranging in overseeing outside factors (Murphey, M., & Gause, R., 1974). This PESTEL analysis blocks in as a monitor for vital description cycles to address external pressures the novelty company is facing (Yuksel, I., 2012).

Political: According to Dockalikova, I., & Klozikova, J, (2014), this factor, knows the strength of the political part of created realms as a chance for Apple to grow, seeing the reduced political matters manipulating business actions in these realms (Yuksel, I., 2012).

Economic: As per Dockalikova, I., & Klozikova, J, (2014), support for emerging the novelty business such as (Yuksel, I., 2012), the great monetary growth steps of Asian countries are beginnings for Apple to enlarge its profits through transactions in these unaware business areas (Murphey, M., & Gause, R., 1974).

Social: According to Dockalikova, I., & Klozikova, J, (2014), efforts on the growing support on computerized structures, which is alternative sociocultural design that sets out open exits for Apple to retail a bigger quantity of its items reliant on more demand (Yuksel, I., 2012).

Technological: According to this Dockalikova, I., & Klozikova, J, (2014), of this multinational company distinguishes the emerging importance for distributed computing as a chance to grow the industry (Murphey, M., & Gause, R., 1974). The group currently offers cloud management, in spite of the detail that partly (Yuksel, I., 2012).

Ecological: Using this Dockalikova, I., & Klozikova, J, (2014) analysis, a particular ecosystem pattern offers the chance to reinforce the organization’s corporate picture (Yuksel, I., 2012).

Legal: As per Dockalikova, I., & Klozikova, J, (2014), this factor is a threat that would strength exclusive organizational consistency fundamentals also more limit opinions on the novelty society (Yuksel, I., 2012).

 

Conclusion

This report discussed the Apple Inc. company’s long-term improvement history. We have described several parameters such as literature review, business growth strategy and external environment using PESTEL analysis for an enduring growth of the Apple Inc. multinational company. We have written several background research of the Apple Company as well as the different business growth strategies such as market penetration, product development, market development and diversification of the growth strategies of this company. In addition, lastly, explained about the external environment factor effect of strategy management on the company.

 

 

 

 

 

References

  1. Apple Inc., (2014). Business Conduct: The way we do business worldwide. Cupertino, CA, United States of America: Apple Inc.
  2. Cheney, S. (2010). Apple’s Incredible Efficient Growth. [online] Business Insider. Available at: http://www.businessinsider.com/apple-and-efficiently-growing-its-future-2010-5 [Accessed 10 Aug. 2014].
  3. Bajarin, T. (2014). 6 Reasons Why Apple Is Successful. [online] TIME.com. Available at: http://techland.time.com/2012/05/07/six-reasons-why-apple-is-successful/ [Accessed 10 Jul. 2014].
  4. DAHL, D. (2014). How to Develop a Business Growth Strategy. [online] Inc.com. Available at: http://www.inc.com/guides/small-business-growth-strategies.html [Accessed 14 Aug. 2014].
  5. Johnson, Gerry, Kevan Scholes, Richard Whittington. 2008. Exploring Corporate Strategy (8th Edition). Financial Times Prentice Hall.
  1. Parnell, J. A. (2006). Generic strategies after two decades: A reconceptualization of competitive strategy. Management Decision, 44(8), 1139-1154.
  2. Akan, O., Allen, R. S., Helms, M. M., & Spralls III, S. A. (2006). Critical tactics for implementing Porter’s generic strategies. Journal of Business Strategy, 27(1), 43-53.
  3. Allen, R. S., & Helms, M. M. (2006). Linking strategic practices and organizational performance to Porter’s generic strategies. Business Process Management Journal, 12(4), 433-454.
  4. Hussain, S., Khattak, J., Rizwan, A., & Latif, A. (2014). Interactive effects of Ansoff growth strategies and market environment on firm’s growth. British Journal of Business and Management Research, 1(2), 68-78.
  1. Arthur, A., Thompson, A.J., Strickland, I. & Gamble, John E. 2005. Crafting an executing strategy. 1; 49; 109.
  2. Conradie, S. 2006. Joint Marketing Forums, deciding on the game plan and taking the first steps. SA Fruit Journal, January. 12.
  3. DAHL, D. (2014). How to Develop a Business Growth Strategy. [online] Inc.com. Available at: http://www.inc.com/guides/small-business-growth-strategies.html [Accessed 14 Aug. 2014].
  4. Varadarajan, P., & Dillon, W. R. (1982). Intensive growth strategies: A closer examination. Journal of Business Research, 10(4), 503-522.
  5. Ansoff, I.1957. Ansoff Matrix [Online] Available: http://www.quickmba.com/strategy/matrix/ansoff/ Accessed: 2 February 2008.
  6. Annual Report (2020) Apple Inc.
  7. 2008. Market development definition. [Online] Available: http://www.allbusiness.com/glossaries/market-development/4963113-1.html Accessed: 14 April 2008
  8. Peterson, M. (2021) “Apple TV+ ranks low in streaming industry surveys despite market boom” Apple Insider, Available at: https://appleinsider.com/articles/21/01/22/apple-tv-ranks-low-in-streaming-industry-surveys-despite-market-boom
  9. com. 2008. Diversification definition. [Online] Available: http://www.enotes.com/management-encyclopedia/diversification-strategy Accessed 14 April 2008.
  1. Dockalikova, I., & Klozikova, J. (2014, November). MCDM Methods in Practice: Determining the Significance of PESTEL Analysis Criteria. In European Conference on Management, Leadership & Governance (p. 418). Academic Conferences International Limited.
  2. Murphey, M., & Gause, R. (1974). UCF Research Guides. Business Research–Industry Analysis. PESTLE Analysis. Business Horizons, 17(5), 27-38.
  3. Yuksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52.

 

 

 

 

 

 

 

 

 

 

 

 

Appendices

IBUP018 ACHIEVING BUSINESS GROWTH

Appendix – 1

 

The Apple Ansoff matrix is a framework outlining four strategies for growth. (Ansoff, 1957)

Fig: 1. The Apple Ansoff Matrix is a framework outlining four strategies for growth. (Ansoff, 1957) Source: http://www.quickmba.com/strategy/matrix/ansoff/

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