• Posted on March 11, 2023
• Karan

Journal Entry and Business Report Assignment Sample

1. Introduction

Service encounter focuses towards a representation of individual experience of using services and products of a particular company as a customer. This report is associated with analysis of 2 services and counters from the reflective journal and experience with 5 different companies in various time frames. Analyzing encounter service problems is necessary for development of effective solutions for future improvement of organizational operations and Customer Service Management strategy. The purpose of the study is to highlight key challenges and appropriate solutions for service encounters in Unilever, John Lewis, Walmart, Saint Gobain Tape Solutions, and Rio Tinto.

2. Two services encounter

Marketing service encounters 

The process of analyzing Marketing Services of various companies contributed in understanding different approaches and strategies implemented by multinational corporations and local companies for management of Business and establishment of positive relationships with customers. The identified two potential service encounters from the marketing background on reflective journals are gaps in understanding buyer’s persona and inability for adapting new trends[1].

Gaps in buyer’s persona alignment: Analyzing the marketing aspects of Unilever, John Lewis, Walmart, Saint Gobain Tape Solutions, and Rio Tinto has   contributed in experiencing development of gas of understanding customer personal by local and international companies and its negative impact on their ICT strategy. Business organizations operating in various marketplaces are still utilizing their traditional method of communicating with customers in the era of social media platforms. Minimum involvement with social media platforms reduce their brand identity amongst millennial and definitely decrease organizational sales and revenue generation process to a great extent. Gap in understanding on customer personality; changing customer trends, preferences of food product, choices of cosmetics and fashion sense of the millennial created problems in the marketing management of these companies. Minimum involvement with customers by development of advanced integrated market communication strategy for providing regular information and understanding of customer changing behaviour is a potential challenge faced by various companies in maintenance of the marketing operations[2]. Globalization of product and services has also played a significant role in the improvement of cultural globalization that has terms from customer buying behaviour from multiple dimensions. Traditional methods of geographical segmentation are limited to validate a contemporary Marketplace due to modification of customer buying behaviour bi internationalisation and product standardization along with cultural globalization. Dressing style and lifestyle of people are not bounded by cultural and geographical dimension at a contemporary Marketplace. Decision making of society is based on individual storage and financial ability[3].

Challenges of adapting to new trends: challenges of adoption of new technological and waste management trends by various companies are negatively affecting their marketing approaches from multiple operational aspects. Development of concern towards environmental protection and sustainable development along with the UNDP program are transforming international marketing affected by increasing organizational CSR activities and innovation advertisement. Companies operating in multiple second world countries are utilizing traditional methods of Business and manufacturing processes. This process is contributing towards increasing global carbon footprint to a great extent and also reduced organizational value in the competitive Marketplace.

Minimum focus towards adoption of new Trends of sustainability such as utilization of electric vehicles for improvement of supply networks and automation tracking systems for easy home delivery processes are affecting marketing perspectives and customer buying behaviour in various areas. Organizational inability for aligning with changing multi perspective are also reduced in opportunities of availing maximum competitive advantage due to development of alternative products and reason of market competition[4].

Operational service encounter

Unstable cash flow and low waste management strategies are other major operational issues that have been encountered during development of reflective journals on 5 companies’ experiences. Development of effective operational strategy by considering modern tools and technology is necessary for improvement of organizational capabilities of providing quality customer services and products on the contemporary marketplace.

Unstable cash flow: increasing operational cost and production of organizational sales during the covid-19 market is a major reason that has created multiple operational issues for companies in local and international market place operating process. Outburst of covid-19 health increase organizational operational cost by increasing expenses on restructuring of ventilation process, improvement of procurement & logistics management and providing work flexibility to the employees.  This process has increased organizational annual expenses on infrastructure and internal projects and results as low budget for investment in the market. However, stock performance of companies like Unilever has dramatically declined and resulted in organizational financial loss[5].

Low waste management strategies: existence of weak waste management procedure is another potential issue identified in operational management practices of various companies during the individual journal development. Minimum focus towards improvement of waste management strategies of manufacturing companies puts a negative impact on environmental sustainability by releasing wastewaters and chemicals directly to the natural ecosystem. This process also degrades soil fertility, integrates extent and minimization of organic material availability is in the Marketplace. Development of an effective waste management strategy is necessary for achieving CSR activities of Environmental Protection and eco-friendly planned development for reduction of organizational waste and carbon footprint.

3. Solutions for the issues

Operational and marketing challenges and put a negative impact on organizational growth and capabilities of competing against potential market competitors for generation of benefit from competitive advantage. Continuous improvement of the operational and management area of companies is highly necessary for maintenance of brand image in the international market place by development of differentiation strategy for product quality maintenance and connecting with targeted customers. The most effective approaches for solving marketing issues are designing an advanced communication strategy and investing on marketing research for collecting information on customer buying behaviour. ICT strategy is necessary for communicating with millennial customers on a regular basis by connecting through various social media platforms for influencing the impulse buying behaviour significantly[6].  Developing attractive contents for social media platforms and organizational websites can help and attract maximum possible customers from various marketplaces and establish positive relationships with them. Providing opportunities for solving customer queries and over chat and phone calls has also possibilities of improving organizational marketing aspects in an area in a significant way.

Conducting quarterly market research for understanding customer buying behaviour of different Marketplaces in the region can help in understanding associated factors that control customer behaviour and assume upcoming behaviour and develop appropriate marketing strategies for customer retention. This process can also help in selecting appropriate Strategies for improvement of service and product quality by maintaining international standards based on customer changing perspectives and requirements[7].

The major solutions for improvement of operational issues faced by Unilever, John Lewis, Walmart, Saint Gobain Tape Solutions, and Rio Tinto are implementations of new technology and development of effective waste management strategy. implementation of new technology for automation manufacturing and quality control can help in increasing organizational flow of revenue and contribute to the improvement of unstable financial situations in the future market. Focusing towards regular improvisation organizational business management and operational management approaches by utilization of software for maintenance of records can help in reduction of mistake probability in development of balance sheet and budget.  Utilization of clean fuel for restructuring of the supply network can contribute in improvement of procurement and logistics management approaches in a significant way and help in improvement of organizational operational qualities. This process can also contribute to the improvement of organizational engagement with corporate social responsibilities for positive development of brand identity in the contemporary marketplace.

Development of effective marketing and operational strategy can contribute in fulfilling customer needs and increasing customer perceived value for maximization of organizational sales in a significant time frame. Establishment of positive relationships with millennial customers is necessary for business organization for maintaining potential future growth effectively by creating loyalty and trust customers. This process is also necessary for development of a new customer channel and entering a new marketplace for regular improvement of marketing performances and operation in order to deliver quality product and services to the customer. Increase of customer satisfaction level has capabilities of improving brand identity and performance in stock market and reflects on return on investment and retention of internal stakeholder as well[8].

4. Relevant theories and models

Marketing Communication mix

Figure 1: Marketing Communication Mix

(Source: Rawat et al. 2019)

Marketing Communication mix is a contemporary marketing theory that focuses on the development of communication strategy between organization and targeted stakeholder by various alternatives. According to this theory, a focus on development of advertisement with multiple digital and traditional methods is necessary for targeting extended demographic customers for profit maximization. Important elements of this theory are advertisement, public relation management, direct marketing management and sales promotion. Consideration of all the elements for improvement of marketing aspects can help in establishing transmission business models and effective communication strategy with customers and government bodies for practicing or diversifying business inter-local and international market place[9]. Focusing towards public relation maintenance can help in organizational engagement with CSR activities and community services that can generate generous sympathy and willingness among customer minds and increased impulsive buying behaviour. In addition, this process can also positively contribute to the improvement of organizational marketing strategies by developing various segments based on psychometric and demographic implications of customers. Promotion of sale ineffective methods has the ability of creating opportunities for business cooperation with various companies that can help in minimization of operational cause for the opportunities of insourcing and outsourcing process.

Stakeholder mapping theory 

Stakeholder mapping theory focuses on development of stakeholder identification and differences chart for making different Strategies for retention and development of effective business ideas. Analysis of various stakeholder contributions and importance in organizational operations and marketing development is highly necessary for development of HR policies. Mapping of stakeholder necessity also contributes in improving skills by providing appropriate training and wise resource allocation procedure for the purpose of increasing organizational capabilities of delivering Quality Services.  This theory is highly applicable for improvement of operational processes in various industries from fashion to food for understanding the role and responsibility of different stakeholders in organizational project and marketing management processes. Systematic management of internal and external stakeholders by fulfilling their requirement has the capabilities of improving organizational brand image among market competitors by reducing internet problems and increasing organizational sales.

Ansoff matrix

Ansoff matrix is one of the effective business models that contribute to the improvement of product and service quality by suggesting innovative Strategies and quality control methods. Product differentiation and market development are the two potential concepts that can be implemented for improvement of both marketing and operational areas of companies belonging to different industries as encountered during reflective journals. Product and service differentiation strategy focuses on development of unique ideas for creating new products or services that have low competition in the competitive Marketplace and higher demand. Product differentiation strategy has the ability of increasing organizational revenues and total assets by effective decision making and problem solving Strategies for development of new products and services. Customer buying behaviour is tempted towards  new products in the market  for excitement  and social media influence. Market development aspects of Ansoff Matrix can help in entering a new market place that has low market competition and higher potential of increasing customers.

5. Conclusions

From the above discussion, it can be concluded that improvement of marketing and operational services on a regular basis is necessary for aligning with contemporary changing marketing perspectives for retention of customers and achievement of maximum competitive advantage. Both local and international companies can improve their marketing and operational practices by aligning with major changes on the macro environmental factor and buying behaviour of customers. Consideration of covid-19 impact on buying behaviour for development of services and operational management strategy can positively contribute in establishment of good terms with targeted customers and increasing of organizational sales and revenue generation process to a great extent. Consideration of global warming perspectives and increasing carbon footprint in organizational operation and management is necessary for improvement of CSR activities and development of brand value in the competitive marketplace. Engagement with innovation is a technique for improvement of Integrated Marketing Communication strategies can help in understanding customer preferences and importance of cross-cultural consideration in development of business strategies.

Reference List

Adams, P., Freitas, I.M.B. and Fontana, R., 2019. Strategic orientation, innovation performance and the moderating influence of marketing management. Journal of Business Research, 97, pp.129-140. https://www.sciencedirect.com/science/article/pii/S0148296318306891

Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing. https://books.google.com/books?hl=en&lr=&id=_DmvDwAAQBAJ&oi=fnd&pg=PA1&dq=marketing+management&ots=u44Xen8k-m&sig=QWK8AhN6d6V8tpyAwZ03WiesF6E

Gholizadeh, N., Gharehpetian, G.B., Abedi, M., Nafisi, H. and Marzband, M., 2019. An innovative energy management framework for cooperative operation management of electricity and natural gas demands. Energy Conversion and Management, 200, p.112069. https://www.sciencedirect.com/science/article/pii/S0196890419310751

Kotabe, M.M. and Helsen, K., 2020. Global marketing management. John Wiley & Sons. https://books.google.com/books?hl=en&lr=&id=iDLDDwAAQBAJ&oi=fnd&pg=PA1&dq=marketing+management&ots=XJDhQugWQ1&sig=ecvt2njPhCtVv2QD-nsuWPCygwA

Malyar, M., Polishchuk, V., Sharkadi, M. and Polishchuk, A., 2020, September. Model of Operation Management Systems Risk Assessment. In 2020 IEEE 15th International Conference on Computer Sciences and Information Technologies (CSIT) (Vol. 2, pp. 190-193). IEEE. https://ieeexplore.ieee.org/abstract/document/9321930/

Panchenko, V., Harust, Y.V., Us, Y.O., Korobets, O.M. and Pavlyk, V.V., 2020. Energy-efficient innovations: marketing, management and law supporting. https://essuir.sumdu.edu.ua/handle/123456789/77107

Qin, S., Man, J., Wang, X., Li, C., Dong, H. and Ge, X., 2019. Applying big data analytics to monitor tourist flow for the scenic area operation management. Discrete Dynamics in Nature and Society, 2019. https://www.hindawi.com/journals/ddns/2019/8239047/

 Rawat, T., Niazi, K.R., Gupta, N. and Sharma, S., 2019. Impact assessment of electric vehicle charging/discharging strategies on the operation management of grid accessible and remote microgrids. International Journal of Energy Research, 43(15), pp.9034-9048. https://onlinelibrary.wiley.com/doi/abs/10.1002/er.4882

Wolniak, R., 2020. Main functions of operation management. Production Engineering Archives, 26. http://yadda.icm.edu.pl/baztech/element/bwmeta1.element.baztech-c9d43911-6605-4706-9a07-01a0349b1d2d

Appendices

Appendix 1: Journal entry

Journal entry 1

Student Number:

Journal Entry Number:

Name of Firm:

Type of Service:

Date of Encounter:

Time of Encounter:

Description of the business:

The Unilever 7 P’s model will be studied because it is a marketing strategy that contributes to a company’s success.

How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is extremely dissatisfied and 7 is extremely satisfied)

6

Brief description of the concept and its purpose:

In this encounter, I will use the 7 P’s model from marketing theory. This topic was first proposed in the 1960s and was dubbed the marketing mix. It is primarily used to comprehend the structure of the business as well as the impact of the structure (Pistol and Tonis, 2017). This model is used by businessmen and the Guild Authority to improve the business and to cross-section the business analysis.

Figure 1: 7 P’s model of Unilever

(Source: Pistol and Tonis, 2017)

The cross-section has a benefit in terms of marketing because owners can easily point out where problems are occurring. People, Product, Process, Physical Evidence, Price, Promotion, and Place are the seven points of the 7P’s model.

Satisfaction or dissatisfaction regarding the service encounter:

• The management is friendly, and the staff is well-behaved.
• The materials are good, but the large quantity of materials makes it difficult to choose a specific product.
• A long process is followed, which becomes monotonous while collecting data.

Present evidence or data collected from the business that applies to the Concept/theory

The company focuses on the customers, the necessity of the products, and the price of the products in relation to profitability. I was there to collect data, and my overall experience with this company was positive. The company needed someone to greet me and assist me with my work, and thus my experience began. I was told to wait in the waiting room, which had a lovely view out the window. I was offered coffee and cookies and asked to play any soft music I wanted.

What does its analysis, using the marketing and operations course, concepts/theories, reveal about the company?

The experience with the 7 P’s model was positive, and the company was able to capture nearly the entire market for its business purposes. The analysis revealed that this model improves the company’s sustainability (Pistol and Tonis, 2017).

Using the 7 P’s model, the company can easily satisfy its customers. The product quality was excellent, as was the delivery. Aside from internal services, the company refused to deliver products to customers in the countryside via online delivery (Pistol and Tonis, 2017). The prices of the products were not flexible and tended to be high. This 7 P’s model is ideal for Unilever’s communication with customers and their problems.

 

 

Journal entry 2

Student Number:

Journal Entry Number:

Name of Firm:

Type of Service:

Date of Encounter:

Time of Encounter:

Description of the business:

Because of its direct relationship to marketing segmentation and encounter services, the three-stage marketing model will be studied. It is followed by John Lewis Partnership, a retailer. Identification of suitable marketing segment is directly related with gaining of more profitability in business and this is directly related with customer loyalty. For example, John Lewis like global fashion brands is focused on this business operation process that can help in better product diversification as well as channel acquisition can be easier for this company.

How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is extremely dissatisfied and 7 is extremely satisfied)

6

Brief description of the concept and its purpose:

In this service encounter from the marketing chapter, I will use the three-stage model of service consumption. Based on customer demand, this proposal was made in the United Kingdom in 1996. This topic is significant because it focuses on the consumer’s needs as well as the quantity of consumption (Sammour et al. 2020).

Figure 2: The Three-stage model of the John Lewis Partnership

(Source: Sammour et al. 2020)

This model is divided into three sections: service, service encounter and post-encounter, and market segmentation.

Satisfaction or dissatisfaction regarding the service encounter:

• The company is acting in an unprofessional manner.
• It lacks understanding of how to communicating with customers.
• The collaborative process, as well as incompetent governance and low-quality goods.

Present evidence or data collected from the business that applies to the Concept/theory

For its large customer service desk in terms of consumption, the three-stage model was thoroughly researched. Before I joined the company, the staff asked me lots of questions and imposed stringent guidelines on me. I was sanitised and taken to a reception area. Nobody approached me for coffee or other snacks, and no one spoke to me. The company was preoccupied with its existing customers and failed to notice the new one. This will leave a negative perception on the visitor while they are planning to visit the corporation.

What does its analysis, using the marketing and operations course, concepts/theories, reveal about the company?

Even with its high-performance level, the multiple models were unsuitable for this company. The arteries’ design was beautiful and eye-catching, but the profit margin was not. The business did not include a reasonable and adaptable pricing list that was accessible to individuals. It was a major brand, well-known around the world, and it couldn’t handle all three phases of the three-stage model.

 

Journal entry 3

Student Number:

Journal Entry Number:

Name of Firm:

Type of Service:

Date of Encounter:

Time of Encounter:

Description of the business:

The sales promotion of Walmart, a retail farm located in the United States, will be studied. The effective advertising mix topic was chosen to better understand marketing and advertising, as well as the associated profitability. In case of Walmart, adaptation of suitable advertisement mix is effective to acquire more Return on Investment (ROI) by analysing the newer marketing campaigns. As a result, it can be possible for the company to enhance brand awareness through which acquirement of business success can be easier with special kinds of promotional offerings in global volatile marketplace.

How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is extremely dissatisfied and 7 is extremely satisfied)

6

Brief description of the concept and its purpose:

Philip Kotler and E. Jerome McCarthy suggested the advertising message or sales promotional mix model. Both promoters were educational marketers, and this model was posited based on the 4 P’s model. The model’s primary goal is to investigate Walmart’s sales and marketing. This framework will also aid in narrating the situation following the global epidemic and the company’s services (Amawate and Deb, 2021).

Some points and elements of brand awareness can be studied. Advertising, personal selling, sales promotion, interactive marketing, events and experiences, direct marketing, public relations, and media exposure are some of the aspects.

Satisfaction or dissatisfaction regarding the service encounter:

• The level of quality is preserved.
• The workers’ behaviour was very good and professional.
• The overall atmosphere was very cosy and family-friendly.

Present evidence or data collected from the business that applies to the Concept/theory

The data collection process was user-friendly, and the people doing the work were extremely helpful. I was sanitised and asked to accompany a staff person within it. I was taken to the manager’s office and told to wait. I was served cold coffee, and the supervisor was extremely accommodating. I went through the entire Walmart mall and meticulously counted the products.

What does its analysis, using the marketing and operations course, concepts/theories, reveal about the company?

Along with its large product sales, Walmart is a good fit for the marketing mix model. Walmart is a food and grocery store in the United States that sells a wide range of kitchen, beauty, and home-related products. The product lines are reasonably priced, and clients can obtain all of the essential things. Customers are also able to purchase products under one roof and in a large space. According to the evaluation, that company provides excellent customer service. The other point is that Walmart meets all of the criteria for growing a business, including good promotion and e-promotion. It also emphasises service offering with other businesses and within established brands.

Journal entry 4

Student Number:

Journal Entry Number:

Name of Firm:

Type of Service:

Date of Encounter:

Time of Encounter:

Description of the business:

The research will be focused on the supply chain planning of Trelleborg Engineered Coated Fabrics, a textile company based in the United States. The supply chain design will be investigated in order to comprehend the source of products available in the market. The study depicts the full procedure, from raw material sourcing to sales revenue.

Management of supply chain is important for any business as this has helped to communicate actively with the customers through deliverance of products on-time. In case of the organisation mentioned here, this approach is widely used for business operation as the authority has believed to manage public communication to enhance their business environment.

How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is extremely dissatisfied and 7 is extremely satisfied)

6

Brief description of the concept and its purpose:

The configuration of a distribution network is a large procedure and the main operation of any corporation. It contains everything from raw material sourcing to industrial production to marketing and advertising. The supply chain management develops supply chain operations, which also involves the leadership team. Once multinational businesses began to control the entire work, the idea of supply chain planning enhanced (Pandey et al. 2021). The textile company is focused majorly on suitable distribution channels for their business operation as this is majorly related with development of new products. The approach of salesmanship is acquired through the approach of distribution network and this has affected smooth delivery of business with the authorization of ownership utility at any condition.

Satisfaction or dissatisfaction regarding the service encounter:

• This organisation is famous in its region but not so much in its global market.
• The staff is warm and courteous
• People prefer not to interact; instead, they prefer to focus solely on their work.

Present evidence or data collected from the business that applies to the Concept/theory

Firm extended a structured warm welcome to me by presenting me with a one-of-a-kind constructed scarf. I was directed to the manager’s room, where I was instructed to wait. The supervisor told me of the raw material production from the nearby village where the material was purified. Cotton was then delivered to the company, where the connections were established using the appropriate machinery. The firm follows a distinct design, and developers were present. Designers created designs based on the demands of the consumer. Provincial businesses are typically bothered by regular consumers, and goods are shipped to the United States market.

What does its analysis, using the marketing and operations course, concepts/theories, reveal about the company?

The research or statistical correlation that the company is primarily focused on local consumers. Consumers prefer to buy because the product lines are reasonably priced. This company now serves customers all over the world with its fabrics and clothing designs. Textile clothing is primarily used in the fields of safety and defence, health care, clinics, automobiles, and a variety of other applications. The company provides excellent service and works hard to maintain supply chain operations. The supply chain was hampered by the pandemic, but it has already begun to recover.

Journal entry 5

Student Number:

Journal Entry Number:

Name of Firm:

Type of Service:

Date of Encounter:

Time of Encounter:

Description of the business:

The Ishikawa/fishbone framework of brand management for Rio Tinto, a UK-based metal company, will be discussed in this study. Usually, global mining firms are using the approach of fishbone framework as this is related with identifying the challenges responsible for business failure. In order to focus on this diagram, it can be possible for Rio Tinto to investigate potential causes of business dilemma as well as stimulation for future success can be categorised in a positive way.

How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is extremely dissatisfied and 7 is extremely satisfied)

6

Brief description of the concept and its purpose:

Ishikawa’s premise is based on the causality of advertising and the current situation. In 2019, Kaoru Ishikawa, a Japanese professor, developed this model. I will use this model to evaluate the correlation and causation on Rio Tinto, as well as the impact of the disease outbreak on the metal firm (Davey and Morell, 2020).

Because this diagram resembles fish bones, it is also known as a Fishbone diagram. It establishes a friendly connection between substance, labour, and machinery, as well as measurement systems (Davey and Morell, 2020). Both relationships will precipitate the issue and its consequences for the community. Brainstorming ideas can be generated with the help of fishbone diagram consideration for the easy business operation and conduction of future success. For example, Rio Tinto has followed this approach that in turn can be effective to make a clear relation among all the business variables as well as communication assurance can be identified without any error.

Satisfaction or dissatisfaction regarding the service encounter:

• This people doing the work are very collaborative
• The mangers are very high as well as highly qualified.
• The company cannot set a time limit for communication.

Present evidence or data collected from the business that applies to the Concept/theory

I was directed to the office, not the field. I also went towards the field where the mining was taking place. The manager explained the metal ore collection system to me then sent ore deposits for reprocessing. I inquired about the equipment and the project padding used to collect the ores. I also went to the field or mine with the supervisor and subordinate who explained the process to me and in detail. I also inquired about the expense of mining, and the rules of the British government aided with additional funding.

What does its analysis, using the marketing and operations course, concepts/theories, reveal about the company?

The marketing plan adheres to the Ishikawa or Fishbone diagram when it comes to workforce, materials, and methodologies with machinery. Rio Tinto’s issue occurred when the pandemic struck the United Kingdom. The significant proportion of labourers quit their jobs and abandoned, lowering sales and profits. The individuals of the United Kingdom were impacted and despondent as a result of Covid 19, and the corporation was unable to find labourers to complete the work. Rio Tinto works hard in mining and ensures that metal ores are available to the main city and the UK government.

 

References

Amawate, V. and Deb, M., 2021. Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc. Emerald Emerging Markets Case Studies.

Davey, M.E. and Morell, J.A., 2020. Method for Using Rubric Ratings on Fishbone Diagrams to Compare Case Studies. Journal of MultiDisciplinary Evaluation, 16(34), pp.56-64.

Pandey, R., Dillip, D., Jayant, J., Vashishth, K., Nikhil, N., Qi, T.J., Kee, D.M.H., Mei, T.C., Xin, R.Y.K. and Qhi, L.Y., 2021. Factors Influencing Organization Success: A Case Study of Walmart. International journal of Tourism and hospitality in Asia Pasific (IJTHAP), 4(2), pp.112-123.

Pistol, L. and Tonis, R., 2017. The „7Ps” &” 1G” that rule in the digital world the marketing mix. In Proceedings of the 11th International Conference on Business Excellence-Strategy, Complexity and Energy in Changing Times (Vol. 11, No. 1).

Sammour, A.A., Chen, W. and Balmer, J.M., 2020. Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis. Qualitative Market Research: An International Journal.

 

[1] Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.

[2] Panchenko, V., Harust, Y.V., Us, Y.O., Korobets, O.M. and Pavlyk, V.V., 2020. Energy-efficient innovations: marketing, management and law supporting.

[3] Adams, P., Freitas, I.M.B. and Fontana, R., 2019. Strategic orientation, innovation performance and the moderating influence of marketing management. Journal of Business Research, 97, pp.129-140.

[4] Kotabe, M.M. and Helsen, K., 2020. Global marketing management. John Wiley & Sons.

[5] Gholizadeh, N., Gharehpetian, G.B., Abedi, M., Nafisi, H. and Marzband, M., 2019. An innovative energy management framework for cooperative operation management of electricity and natural gas demands. Energy Conversion and Management, 200, p.112069.

[6] Qin, S., Man, J., Wang, X., Li, C., Dong, H. and Ge, X., 2019. Applying big data analytics to monitor tourist flow for the scenic area operation management. Discrete Dynamics in Nature and Society, 2019.

[7] Rawat, T., Niazi, K.R., Gupta, N. and Sharma, S., 2019. Impact assessment of electric vehicle charging/discharging strategies on the operation management of grid accessible and remote microgrids. International Journal of Energy Research, 43(15), pp.9034-9048.

[8] Malyar, M., Polishchuk, V., Sharkadi, M. and Polishchuk, A., 2020, September. Model of Operation Management Systems Risk Assessment. In 2020 IEEE 15th International Conference on Computer Sciences and Information Technologies (CSIT) (Vol. 2, pp. 190-193). IEEE.

[9] Rawat, T., Niazi, K.R., Gupta, N. and Sharma, S., 2019. Impact assessment of electric vehicle charging/discharging strategies on the operation management of grid accessible and remote microgrids. International Journal of Energy Research, 43(15), pp.9034-9048.