Knowledge management and information system

Knowledge management and information system

Part A


The Part A gives the brief understanding about the Nintendo revolution in which the role of key stakeholders will be discussed in the study (Clark, et al., 2010). In addition to this, there is also discussion occur on the two sided network that contribute towards the adaptation of the revolution in Nintendo.

On that basis, the recommendation is given regarding to improve the communication so that Nintendo overall strategy will be successfully implemented.

At the same time, in part B the report discusses the changes undertaken by the Tesco in its supply chain with the support of automated data collection. The process helps in improving the coordination and communication level among various distribution channels.

Moreover, McDonald has introduced a new application for every region in, which the company operates its business for enhancing the customer relationship management. Further, the report develops an in-depth understanding about the two cases by comparing the each dimension in detail.

 Answer 2.1.1

Rich Picture for consisting of the relevant stakeholders (actors and organisations), people, and technologies, structures and processes:

Knowledge management and information system

There are various relevant stakeholders that are plays an important role in the Nintendo revolution. These are the shareholders, consumers, competitors, employees, investors, government etc.

  • Shareholders:- The most important stakeholders of the Nintendo revolution are the shareholders and investors (Young, et al., 2011). In order to adopt such revolutionary, the company offers the investors and share their plan to convinces them regarding for investment. At the same time, Nintendo is listing on the Tokyo stock exchange and a total 67,835 holders of those shares. The shareholder and investors of the Nintendo assist the company to successfully develop the innovation in their system that makes them differentiate to their key competitors. The shareholders of the Nintendo revolution contribute high in terms to raising funds for the new development of products and innovations. Thus, this clearly indicates that the shareholders consider as an important assets for the company to develop or introduce the new games set into the market.
  • Consumers:-Nintendo called its consumers “core gamers” and they targeted the whole members in the family instead of single member like adults (Bahadir, et al., 2011). Therefore, with the introduction of the Nintendo Wii, company offering user-friendly fun games for the whole family. This strategy helps them to generate more profits. But, now Nintendo revolution make moving their target market from the general gamers to the core gamers as causal gamers does not have tendency to buying many games at a time (Khan, et al., 2012). So in that case to achieve the goals of the company, core gamers are the vital stakeholders for the company.
  • Competitors: Nintendo has various competitors that give them tough competition in the Japanese or outside market during the revolutionary (Harrison, et al., 2010). The competitors like Japanese Sony corporations with its play stations 3 and the Americans Microsoft Corporation with its Xbox represents as biggest competitors for the Nintendo in gaming console market. Thus, the increasing competition plays a significant role in bringing the revolutionary in the Nintendo revolution.
  • Government: In the Nintendo revolution, the government plays a vital role as alike for every other company. It is important for the company to follow rules and regulation of the government in their actions like Nintendo is require to develop such products that promote the sustainability and limiting the pollution. Since Company is offering their product in various locations and area so that abide by the government regulations in different areas. Thus, this clearly indicates the role of the government on the Nintendo revolution.
  • Employees: Nintendo having approx. 4100 people who works with them and company provides various facilities for the employees so that their potential could be enhanced and they able to contribute largely on the company. Likewise, the Nintendo American consider as a good example as employees of Nintendo American, the company provide various benefits to the employees in regards to transportation, health insurances plans and retirements programs, free access to doctors and many more etc (Needham, et al., 2012). thus, these practices makes the employees more satisfied.
  • Production partners: The production partners also plays a significant role as it assist in the production of their products and it also assist in enhancing customer satisfactions through development of quality product (Peloza and Shang, 2011).

Thus, the above mention stakeholder plays a crucial role in the Nintendo revolution.  There role is significant for the company to sustain long time in the market and for consciously development of new products. This study gives the clear picture of all their stakeholders and their relationship/connection with each other.



“Two sided network” is the network that provide support to the Nintendo revolution as it is user friendly platform through which two markets get benefits and easily access the network. Likewise, two sided network helps the Nintendo revolutions to provide benefit to the target market for adopting new technology that is differ from traditional value chains (Economides and Tåg, 2012).

In case of gaming industry, the two sided network indicates that the games console is the platform through which players and games writer are connected with each other.

So the unique properties of the value chain includes that sided networks are different from the traditional value chain as traditional value chains moves from the left to right. In the left side of the company is cost and right side indicates the revenue.

But, in the two-sided network, it includes cost and revenue on the left side to the right side as they have platform that has distinct groups of users on each side. Therefore, Nintendo for their new product development used the two sided network process for efficiently offer their services to the customers.

The platform also benefits the company as it incurs costs in serving both the groups and at the same time, it also collects revenue from each group. Thus, this is the unique property of this value chain that provide advantage to the companies as it reduces their maximum investment and it also provide quality services to multiple user on the same time.

In addition to this, the company that uses the two-sided network has considered as a positive effects on the business. These platforms products allow the company to increasing return to scale as this platform assist the company to establish and sustain their long terms network on multiple areas (Tucker and Zhang, 2010).

This helps the company to increase their returns from the investment. On the other side, there are various significances of complementary products but it gives benefit to the company only when at that time firm adopt the two-sided network. This network efficiently provides their support to the complementary products. Likewise, many companies offer the complementary products such as Microsoft offer XBOX with the video games, game controller and online membership access.

This helps the company to attract more customers towards their offering. Thus, this practices increase the significances of the complementary products and the using of two-sided network because it has positive impact on the company as well on stakeholders of the company.


Nintendo make strategic decision regarding the making their contractual relationship. In that case, the two-sided network is well suited tool for the company for efficiently maintaining their network across the globe.

At the same time, this network could also assists the Nintendo to give the tough competition to its key competitor like Sony, Microsoft etc. on the other side, the decision to use the two-sided network will prove to be beneficial for the Nintendo for successfully expand their business at the global level.

This platform also assists the firm to focus not only on the quality and advertising, but it also on the vendors that operate over its network (Choi, 2010). This platform also prove to be relevant for the company to generate many innovations that is associated with the largely technologies like gaming company.

Similarly, for the company like Nintendo, the decision regarding to use the two-sided network in that case, it is find that two-sided network could help the company to successfully establish their network with many core gamers and it also assist in promoting their product in across the global market. Thus, it is estimated that the two-sided network adaptation decision will be prove beneficial for the company as it contributes innovation and quality services to the company.


Recommendation for improving communication, collaboration or coordination between the stakeholders that are as follows:-


In that case, it is recommended that Nintendo to successfully implement their overall strategy, so the company should need to incorporate the knowledge management and information system (Parker and Van Alstyne, (2010).

It is because, with this Nintendo could able to systematically manage and meeting their tactical and strategic requirements as it consist of the processes, strategies and systems that helps the company to sustain and enhance their storage at the long run period. On the other hand, it is also recommended that Nintendo could also use the CRM system in their operations as it helps the company to develop the healthy relationship network the stakeholders (Li, et al., 2010).

It is because; this system coordinates the work of the company by providing timely information to the departments. This helps the company to efficiently communicate their information to all the stakeholders. So in that case, for the Nintendo, it is recommended to use both the KMS and CRM system.


In the views of Kuo, and Lee, (2011) Knowledge management and information system could provide various benefits to the Nintendo. KMS is the IT system that allows to stores and retrieves knowledge, improve collaboration, and locate knowledge sources, mines hidden knowledge.

Thus, such functions provide help to the Company in terms to properly flow of communication among the stakeholders. The proper flow of information improves the coordination and develops the healthy relationship among the stakeholders.

On the other side, Lin and Lee, (2012) stated that CRM system also help the Nintendo revolutionary to successfully achieve the communication, coordination through using the system. This system allows the companies to make improving the relationship with customers by increasing the quality level of the services.

At the same time, this system also provides the information to the entire stakeholder on time. It assists in developing the smoothly functioning of business. Hence, both the system likes KMS and CRM can be prove beneficial for the Nintendo revolutionary.

Part B: Comparative Analysis – Independent Research

2.2.1 Introduction

A. Summary

Tesco is an UK based company, which operates its business in retail industry. It is one of the leading players with approximately 3,729 retail stores available worldwide. The mission statement of the company is to become the champion for customers by creating value, delivering superior quality products (TESCO, 2016).

The company wants to ensure that every customer experiences effective service on their visit to retail store for earning lifetime loyalty. The vision statement of the company is to be the highly valued business in the geographical area by serving customer, communities and shareholders in an appropriate manner. In addition, the information system improved by the management is the supply chain system.

The company use automated data collection software to convert the information into big data with the support of analytic program and system (Ryle, 2013). The new inventory management system is used for predicting the demand as well as buying habits of the customers. The effectiveness of special sales discount and offers also supports the grocery store to maximize its sales in the geographical area.

McDonald is an American-based fast food company, which manages its business worldwide. It is a one of leading restaurants and operates its chain in almost 120 nations with more than 39,000 retail stores.

McDonald offers variety of burgers like hamburgers, cheeseburgers as well as breakfast items, French fries, chicken products, salads, fish, shakes, soft drinks, smoothies, desserts etc for fulfilling the requirements of the customers (McDonald, 2017). In addition, McDonald has improved its managerial functions with the help of CRM software.

The new application is installed; within each region the company operates its business. The customers were told to download the mobile application in there smart-phone, which helps the company to identify their respective buying behaviour and pattern.

B. Rationale

In this report Tesco is selected because it is one of the leading players in the retail industry in addition, McDonald is also selected as it is a giant company in the food sector. The two selected company are very big player in the market and cannot operates there business without the assistance of information system.

These two companies manage and control their activities with the support of different Management Information System (MIS) such as Supply Chain Management (SCM) and Customer Relationship Management (CRM). The companies are compared for identifying the benefits of the respective software in the growth of the functional operations of the business (Kumar, 2015).

The comparison has helped in collecting the information that it is essential for the management to implement the MIS system in its operational process for making the activities successful in the dynamic business environment. In addition, the comparison has helped in knowing the advantages and limitation of the SCM and CRM software in detail.

Moreover, it also supports to identify how the companies are able to prosper growth and maximize its sales in the competitive business environment. The comparison of information system facilitates in evaluating the effectiveness and performance of the companies with the help of CRM and SCM.

C. Dimensions

The three dimensions such as price, quality and value will be used for building the comparison in the information system. The price dimension supports in identifying the cost, customer and competition of the software in the market.

The price is the essential characteristics that help in identifying the drivers in the decision making process (Lee and Lambert, 2016). The pricing is used by the business to set the price on which the product and services will be sold to the customers by recovering the initial expense.

The quality dimensions facilitates in determining the performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality. The quality dimensions are used by the companies for analyzing the strategic level in order to improve the quality parameters.

The quality dimensions are essential for the companies to maintain in the managerial framework for satisfying the needs of associated stakeholders.

The value dimensions are use for evaluating the effectiveness as well as efficiency level of the products and services from the perspective for the customers (Christopher, 2016). It is used for examining the additional value that the company provides to its customers for making them loyal towards the business practices.

The high customer value supports the company to maximize its profit margin even in the unfavorable business conditions due to trustworthiness.

2.2.2 Comparison between the dimensions followed by Tesco and McDonald

The dimensions, which is used for establishing the comparison in between the Tesco and McDonald is price, quality and value. Tesco has improved its supply chain by implementing automated technology to collect big data. The supply chain information system involves huge cost for the company to execute the strategic principles in the conceptual framework.

In return, Tesco is enabling in boosting its profit margin as well as meeting the demand of the customers. The supply chain optimization program has helped the company to save its cost because it assists in forecasting the demand of the customers (Bandaru and Koti, (2016).

At the same time, McDonald has invested huge amount in the CRM software for maintaining effective relationship with the customers. The CRM Software supports in brining the new potential customers for the company, which increases the profit margin in a longer period.

The quality aspects play an important role in persuading the customers to make final purchasing decision. The quality in the supply chain management is improved by delivering the products and services from one location to another on time (Master, 2017).

In addition, by reducing the risk in the supply chain process the company is able to provide superior quality products at affordable price to the end users.

The value to the customers in supply chain management is created by identifying the buying habits of the customers and providing them special discounts and sales offers. In addition, the analytical model assists Tesco to examine the weather pattern for properly stocking of goods in the store for satisfying the wants of the customers on time (Ketchen et al., 2011).

At the same time, the CRM software followed by McDonald helps in collecting wide customer database as well as improves the real time reporting system. Moreover, the CRM software helps in collecting the feedback from the customers about the current operational functions.

2.2.3 Key Learning’s

The comparison has helped in developing the knowledge about the information system used by the companies for managing its operations. The management information system such as supply chain management and customer relationship management supports the companies to deliver the results on time to the associated stakeholder. The learning’s from the comparison facilitates in understanding the advantages and disadvantages of the information system.

The information system has various dimensions such as price, quality, value etc that assists in improving the communication, collaboration and coordination level among the members involved. The CRM software improves the company’s relationship with the internal as well as external parties such as suppliers, clients, managers, stakeholders etc (Ketchen et al., 2011).

It also supports in bringing the new potential customers for the companies that facilities in increasing the goodwill of the company in the competitive business environment. The information about the clients is attained through CRM software about their preferences, habits, purchasing decision etc for increasing the profits for the company (Expert CRM Software, 2017).

At the same time, automation data collection method supports in reducing the supply chain cost and increases the efficiency level of the company. The accurate and reliable data is collected through supply chain management. The historical information and weather trend helps the companies to forecast the customer demand and supply the product to the specific location on time.

Moreover, the big data assists the company to track the effectiveness of the business model of supply chain. The company is able to monitor the sales in the market and the availability of the product on the retail stores and their shelves (Malthouse et al., 2013). However, the companies to deal with the supply chain analytics in an effective manner complete the work on time.

The quick and accurate estimation of the product is done for diverting the goods towards the right location on time. The large information about the store is collected for analyzing the solutions for making the supply chain more effective for the company (Andreani et al., 2012).

Thus, it has been examined that the companies are able to manage SCM and CRM effectively into their business model fostering growth in the coming scenario.


From the above discussion, it can be summarized that part A, has explained about the key stakeholders and their role in the Nintendo revolution. With this, it is find that for the new product development, the Nintendo stakeholders plays an important role as it assist the company from the raising funds to the supply of the product to customers.

Besides that, Nintendo also used the two-sided network for getting high returns. The KMS also suggested to the Nintendo for improving their communication in the stakeholders. In addition, the Part B explained that Tesco with the assistance of automated data collection is enabled to collect and analyze big data.

It has helped the company to increase its profit margin in dynamic business environment. Moreover, McDonald by improving the CRM software is able to satisfy the diverse needs of the customers on time.


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