LD4043 Organisational Behaviour and Practice Assignment Sample


The study is going to discuss the organisational behaviour and practices to know effective initiatives by the business organizations all over the globe. Organisations performance is depending upon the performance of the working professionals and management’s effective decisions to enhance business performance across the same service providers, which will be illustrated in this study. Decisions have been seen to be based on eliminating current business burdens and threats, which is caused by the business competitors. For instance, the study is going to analyse organizational behaviour and practices by using relevant theories and models to know the actual cause of current innovation and future initiatives within fashion retail companies, such as Next plc. The fashion retail industry is looking forward to continuing to lead across the global competitive market by using several business theories and advanced tools and techniques to run businesses.


Concept of organizational behaviour and practices

Appropriate and desirable culture development within the organization is required in order to grab attention from the clients towards products and services and business partners that are looking forward to investing funds or developing collaboration. The concept of organizational behaviour and practices helps in understanding the cause of taking actions for changing working patterns to increase business reputation within the global consumer market (Sarfraz et al. 2018). Showing well-mannered behaviours and respective approaches towards business dealers are essential to finalising the deal. Buyers in the fashion retail market aim to purchase new and different designed clothes to look excellent as per the cause of buying clothes. Positivity within the organizational culture helps all the internal stakeholders of specific business organizations to find solutions and new ideas for business development.

Fruitful culture is the basic requirement to develop a better culture at the workplace for the employees to stay well focused and dedicated towards their job responsibilities. Fashion retail industry has successfully made around 52 billion British pounds all over the retail industry across the UK in 2020 (Welch & Southerton, 2019). Fashion designers from the fashion industry are getting influenced by consumers’ demands in terms of making different and innovative designs.

Present initiatives to enhance organizational behaviour and practices

Organizational behaviours and practices are the major components, which have been observed to be the cause of success or failure within the business organization. Regular visits by clients, employee’s utmost dedication and effective or smart business moves are the basic elements in terms of increasing sustainability within the business to build a better position within the global consumer market (Goworek et al. 2020). Next plc has been a well-reputed and well-established company all over the United Kingdom since 1864. Next plc was first established in Leeds, England by Gentleman’s Tailors and J Hepworth & Son. In 1981 Hepworth bought the chain of “Kendall’s rainwear shops‘ ‘ in terms of developing women swear group of retail stores and since then the NEXT plc developed (Nextplc.co.uk, 2022). Management of human resources from Next plc is aiming to recruit more talented fashion designers and working professionals for different departments. Current number of employees in Next plc is around 44,193 in 2020.

Next plc’s total assets are estimated at £ 3.758 billion in 2021, which has become possible due to the effective performance by the employees. By the maintenance of standard culture and well-mannered approach by the management bodies and internal shareholders, it has become possible for Next plc to make total equity of approximately £ 660.9 million in 2021 (Nextplc.co.uk, 2022). Next plc is a leading company among the fashion retail industry and the management bodies from this association aim to follow the standard of scientific management theory. Thus, such effective decisions will be a great initiative to get efficient performances by the employees and huge response by the consumers.

Effectiveness of theories and models regarding organizational behaviours and practices

Human Relations Management Theory

Theory of human relationship management helps in understanding human interactions along with relationships. Aim of analyzing this theory is for knowing about the cause of employees’ both huge and less dedicated approaches caused by the desirable payroll structure or late salary disbursement respectively. Human resource management (HRM) departments tend to recruit people or employees with great knowledge and motivation (Tomlinson et al. 2018). From the beginning of recruiting an employee, managers or board of directors aim to inform them about the company’s background, ethics, culture and terms and conditions. Therefore, it became easier for the new entrants to take decisions to continue work over that organization or will be trying some other places.  Salary structure processes have been seen to be organised by the board of directors as per the consideration of the company’s current development or their present position within the global market. In this present era, young and adult generations are moving towards developing their future in the fashion retail industry due to numerous opportunities.

People of different ages and genders are effectively involved in the fashion retail industry. Through the analysis of human relations theory, it allows people to understand the essential value of employee satisfaction after getting desirable responses from the higher management of their renowned organization.  In order to increase dedicated approach and motivational behaviours among working professionals, requires better salary offers and freedom of speech as per the need. As per the opinion by Jung & Takeuchi (2018), leave policy, termination clauses and company rules are the major elements to follow or keep in mind by the employees in order to continue work and do not put negative impacts on self-image by the vision of higher authorities. Management bodies of Next plc aimed to create more value to maintain a great atmosphere and desirable organizational culture, which caused great success among the same service providers.

Scientific Management

Business organisations desire to lead in the market by giving standard quality services to regular customers. Theory of scientific management is useful to develop in-depth ideas about the creative and smart ways of running business to increase brand image within the global consumer market. Market includes huge competition due to the continuous implementations of advanced and digital technology within the business by the managers of several business organizations under the retail fashion industry (Garcia et al. 2019). Fashion retail industry shares or provides huge opportunities among citizens to develop their careers or start their career from the fashion industry field. On the basis of increasing business sales and profits, managers of Next plc are looking forward to training all the old and new employees to run business under the standard of scientific management theory. Consequently, it will be easier for working employees to acknowledge business ethics to help their renowned organization to establish a well-organised culture.

Business tycoons have been seen to achieve huge success in their business life by following the standards of scientific theory. Work pressure according to gender differences has not been seen in this present generation, whereas before this era there used to be a gender differentiation at the workplace in different sectors under the fashion retail industry (Suryanto et al. 2018). As per the principle of scientific management theory, it has become easier for managers to strictly manage employee mistakes within their tasks by applying simple methods.

Strategic Contingency Theory

According to theory of strategic contingency, labours within business organizations have been found to create strategic contingencies. For instance, business developers and managers tend to exert power over one another in terms of maintaining peace at the workplace. Controlling such contingencies is well known as an intra-organizational power in terms of developing business without inbound threats. To enhance the business reputation and brand image it requires, desirable background history (Caligiuri et al. 2020). Good organizational history incorporated with the behaviours and practices works tremendously to get valuable responses from their clients and business partners. In some cases, employees resign from their work after a bad experience by the higher authorities, which is the main issue faced by business organizations in order to get bad reviews and a limited number of employees within the business association. Fashion retail industry is one of the leading firms among multi-variety industries within the global consumer market.

Individuals from the fashion retail industry are involved in producing extraordinary and well-fashionable dresses as per the consideration of current market trends. Due to the excessive competition within the global fashion retail world, the current CEO of Next plc is developing effective decisions to fulfil organizational goals (Adams et al. 2018). Models are the major cause for developing a wish within teenagers about wearing washable and innovative clothes.

Autocratic Model

Business achiever suggests following all parts that come under the Autocratic model to get huge success within the business by maintaining a great culture and rationality. Managers from the innovation management of different companies tend to guide all the working professionals to behave properly with a positive and sincere approach while solving the issues of clients. Thus, such a strategy is better to maintain desirable business standards among the same service providers. Autocratic model contains different essential components, such as power, strength and formal authority and this model is popular among different industries, especially in the fashion retail industry (Tambe et al. 2019). By following the standards of the Autocratic model, it has become simple for the owners or management of business organizations to develop their position as an autocratic organization by controlling or managing employees’ work. The owner of a business organization demands huge success and for that reason, they aim to arrange all required resources for the employees to become number one or leading association among competitors.

Autocratic model plays an effective role in enhancing work performance by the employees along with great dedication and sincerity towards their job responsibilities. In the training process, trainers of Next plc can use autocratic models in terms of introducing new entrants to the company’s terms and conditions (Courses.lumenlearning.com, 2022). Positive approach and sincere behaviours by the employees at their workplace are required for fulfilling job responsibilities within a limited time.

Business opportunities and threats related to behaviours and practices


In this present era, citizens are much more interested in using different and innovative products, especially those which are on-trend. After the development of e-commerce services and digital technology practices within the business, it has become possible for branded companies, such as Next plc to introduce their products and services to the global population. Organizational behaviours highly impact directly the brands image after delivering standard quality services to the customers (Zhang et al. 2018). Better and desirable performances by the marketing executives of Next plc caused developing a great and tremendous reputation worldwide. Next plc is the origin of innovative and fashionable clothes for the woman population all over the UK. Business development managers aim to encourage all employees to behave with great care while resolving client’s issues. Giving more value to solve issues rather than product selling is the basis in terms of business enhancement.

Sincere and positive behaviour towards consumers allows developing a prestigious position across the global competitive market. For instance, the board of directors of Next plc aim to take initiative for reducing business threats or burdens by giving desirable services to regular and new visitors. As argued by Shao (2019), the company’s better and prestigious reputation required it to finalize several effective business deals with the largest firms. Clients and employees are the major key characters based on developing a business reputation with the global market. Different opportunities appear, such as clients’ regular visits, huge profit, alliances with multiple firms and a great response by the supply chain management, which is effectively possible by standard business reputation and practices. Client’s reliability is highly essential in terms of leading among market competitors (Coreynen et al. 2020). Therefore, Next plc has become most popular and famous by giving valuable services to the clients and regular visits by the consumers proves that this organisation gives more value to fulfilling client’s issues rather than selling products.


Negativity within the working atmosphere does not allow professionals to concentrate on their work. In most cases, limited guidance from the senior or higher authorities develops a bad impact or image among the employees. In this present era, individuals tend to work under an organization in order to support their family members and they are highly dependent on the salary disbursement from their renowned organization. However, due to limited business profits, management cannot pay salaries on time, which causes negative and bad impacts in the real world (Al-Surmi et al. 2020). In some cases, business organizations have been seen to have lost their good image by not delivering standard quality services. After not getting valuable services from the workers, clients do not visit again rather they choose different yet same service providers. Market investors or banking organizations refuse to work with business organizations due to the bad image in the global market.

Compromising product quality to meet product rate is one of the huge and common mistakes that have been seen to be done by the different underdeveloped companies within the fashion retail industry. In the fashion retail industry, it has been observed that some market retailers do not use costly materials to make branded clothes yet in the tag they mentioned that products are branded (Su & Swanson, 2019). For instance, clients have been seen to be refused to visit or purchase products from that organisation, which impacts directly on the business reputation or brand’s image.

Current challenges among fashion retail industry incorporated with organisational behaviour and practices

            Fashion retail industry includes a huge involvement of the population with great high passion about the fashion industry. Fashion designers aim to make different and innovative clothes and footwear to get huge success within their business. Somehow, the company’s prior reputation and history related to clients satisfaction and employees long hold within that company are direct impacts on the business success and continuous profits in the business. Covid-19 crisis is the major reason for limited business sales, as individuals were not allowed to move from their residences in 2019 (Men & Yue, 2019). To control this situation, the British Government has suggested all the industries or firms in the fashion retail industry remain closed. However, such decisions were based on saving millions of lives from getting infected by Covid-19 yet it was not fruitful for several companies, such as Next plc that comes under the fashion retail industry.

From the beginning of 2019, vaccines were not produced by pharmaceutical firms and companies. Therefore, this created a multi changing situation for the business organization in the fashion retail industry. Before the pandemic, people have been seen to be involved in purchasing clothes from digital platforms yet reliability caused several people not to buy from online forums. Since the development of Covid-19 active cases, people were suggested to shop online except daily essential products or medicines as per need (Bos-Nehles et al. 2019). Managers and chief executive officers of Next plc are giving more value to run business on the digital forum due to the increasing ratio of Covid-19 active cases all over the world.  In this current situation, people are afraid of interacting with others due to the fear of getting infected by Covid-19, which is the major reason for the business organization, such as Next plc to increase business reputation by delivering standard quality services among clients.

Branded companies under the fashion retail industry have lost several reliable clients, as market frauds have sold duplicate products by using brand names. Employees with limited ideas about the used resources or materials deal with multi-challenging situations while handling clients and this causes due by the poor training by the trainers or managers (Keay & Iqbal, 2018). Limited support and guidance from the higher authorities do not allow motivated or dedicated employees to show their capabilities to handle customers and develop bonds with clients. Therefore, it will be impossible for the business organizations to get efficient working performances by their employees, which is required to enhance brand image and business performances across the global consumer market.

Recommendation based on behaviours and practices in the fashion retail industry

Fashion retail industry is the origin of fashionable clothes and desirable footwear products. As per the current market trends and consumers buying behaviours, business organisations are aiming to make effective decisions, which are incorporated with developing or increasing brand image (Daskalaki et al. 2019). To reduce business burdens caused by the market frauds in terms of selling duplicate clothes or footwear by using reputed branded tags. Thus, spreading awareness among reliable clients to stay alert by the fraud market suppliers will be a smart move to maintain client’s reliability (Zhang et al. 2021). Employee’s dedication and motivation play a significant role in terms of developing organizational behaviours and practices across the global consumer market. Hence, a lack of support, sincere guidance and positive approach by the higher management are the basic reasons for not getting effective performance by the professionals. Consequently, a supportive and positive approach by the higher management can be useful to increase dedication and motivation within employees to develop a company’s great image.(LD4043 Organisational Behaviour and Practice Assignment Sample)

Employees under the fashion retail industry have been seen to be faced with issues while not getting effective and desirable leave policy by their renowned organisation, which causes fear and uncertainty within the employee’s mind. Therefore, offering effective leave policies will be a desirable move to get valuable reviews in the online forum by all the former and present employees.


            From the above discussion, it can be concluded that organizational behaviours and practices are highly effective for developing business alliances with the largest firms or associations all over the globe. Theories and models which are incorporated with the organisational behaviours and practices included significant roles in order to increase brand image in the global consumers market. Throughout the analysis of this stuffy, it has helped in understanding the concept of organizational behaviours and practices, which is essential in terms of developing a great base of clients. Clients tend to visit companies in the fashion retail industry that have never failed to provide or deliver standard quality services and such business standard or image impacts positively to develop a prestigious position among similar service providers. Employees’ effective care and supportive approach are required while handling customers causes regular visits by the clients and customers utmost loyalty towards business organizations, such as Next plc.

In order to grab the attention of market investors and banking sectors to invest funds requires a desirable and tremendously background history of the business organization in the fashion retail industry. Introducing innovative products by not compromising product quality with the price will be an effective decision by the manager of business organizations for reducing business burdens and threats for the business enhancement across the global digital market of fashion.

Reference list


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