LD7090 Leadership in a Digital Age Assignment Sample 2023
Introduction
In this study, the topic tries to discuss the leadership in the digital age of an organization and the styles in which they set their rules to manage their competitive nature. In addition, it critically discusses theories that are used in this study to evaluate business performance in light of the digital age. The study critically identifies and defines the digital leadership traits and self-analysis, and this report also discusses the strength and weaknesses of leadership in the digital age. The main aim of this topic is to shed light on leadership in a digital age and critically discuss their strengths and weaknesses in how they manage a competitive nature in an organization.
Section 1: Leadership & Self Analysis
1.1 Critically discuss various leadership theories
Contingency Theory
This theory suggests and discusses leadership effectiveness which this topic is discussing leadership styles that are used in a company to develop their competitive structure. In addition, the contingency theory has two main components such as leadership styles and situational variables which can highlight how leadership styles can fit in an organization to enhance its overall productivity.
Figure 1: Contingency Theory
(Source: Uslu, 2019)
According to Uslu, (2019), this theory helps for better understanding and it believes in one’s effectiveness in every organization. This leadership theory is based on followers, leaders, and situations in which a company depends. As the world is transformed digitally and in the case of an organization the contingency leadership theory helps to critically discuss the behavior and leadership style which can help to develop all traits of strengths and competencies of an organization. As opined by Warner and Wäger, (2019), digital leadership is creating a path that empowers the ability of an organization and helps to develop a competitive environment. In addition, an organization has some capabilities to develop a competitive and furnished infrastructure that can help to increase the productivity of an organization.
Additionally, Motivation in this theory has defined the positive vision in this digital age and this can be counted as the best leadership style in this section of the digital age. Critical discussion of this leadership style tries to fit with the situation of the digital age and this theory depends on one’s effectiveness to control the main situation and style of leadership (Paais and Pattiruhu, 2020). Moreover, being an encouragement and creative thinking in which an organization can achieve a positive business result. This theory has also suggested some leadership skills which have also matters to understand the organizational structure and betterment in the future which can help to increase better productivity and performance. Unlike the contingency theory, leadership is used to match the situation in the digital age. In critical view of this theory, it is suggested and fixed that leadership styles must be fixed that an organization must adopt. As opined by Janićijević, (2017) In the digital age this theory suggests the structure of an organization which must be set and fixed which can help to set a competitive infrastructure of an organization.
In summary, in the digital age leaders have the power to guide and achieve the main aim of an organization which can help employees to work in a good environment and get them satisfied with their job. This theory helps to get a better way of developing and implementing the situation in which organizations can increase their performance.
Transformational leadership theory
This theory summarizes a leadership approach that causes some changes individually. In addition, this theory helps to create some positive values and changes to achieve the main aim and goal in an organization in the digital age.
Figure 2: Transformational leadership theory
(Source: Lai et al. 2020)
Individualized Consideration: This theory defines some components in which this topic is maintained in the digital age of an organization and the leaders give empathy and support which can help to come out from challenges. It also helps to open up a new way in which leaders can develop their effectiveness in communication which can give satisfaction to employees. In this digital age in every organization followers must have some aspirations in which leaders can increase development plans which motivate employees in their jobs. The digital age also encompasses the skills and strengths of leaders such as collaboration skills, ability to work with different approaches which can help to increase the positive effects in an organization.
Intellectual Stimulation: In the digital world, the degree to which leaders can activate the way which can motivate and inspire the employee for their job. Intellectual stimulation helps to give innovation in technology like AI (Artificial intelligence) in an organization which can help to find better communication and better infrastructure (Larson and DeChurch, 2020). The main aim of this context in the leadership of the digital age is to build an effective structure and achieve the goal. In addition, along with communication, culture can be a great challenge in which the digital age can be effective in the working environment. In order to mitigate the cultural challenge leaders must set the productivity and performance and must guide employees to boost their self-confidence. Moreover, the strategy for mitigating the solution is to try to guide them not to instruct them which can help to satisfy employees and help make a better connection with the digital age.
Inspirational Motivation: The degree of inspirational motivation supports that inspiring and encourages to follow how leaders can motivate themselves. This section can clear the vision in which leaders can achieve their goals and focus on the implementation of organizational leadership skills in the digital age (Wrede et al. 2020). Based on leadership challenges the main purpose and motivation has some visionary components in which leadership is developed by communication skills and which must be understandable in the digital age. Communication motivation helps to boost the productivity and performance of an organization in the digital age.
Idealized Influence: In this context, it is stated as a development tool that helps to make changes in negative aspects of leadership and it includes governmental organization. As opined by Acerbi, (2019), It can be expressed through this leadership theory and in which leaders take risks to set their main value to achieve the goals. Based on this component, this is an important expression that helps to take actions to leaders for their future growth in the digital age.
1.2 Discuss digital leadership traits
Management Skills: Management skills are used to develop the future practices of leaders in an organization and it can set some better future practices which can make a healthy future balance of an organization. The digital era of management skills requires some process in which leaders can develop their skills and involve themselves in future practices. In order to discuss the skills such as decision-making skills and interpersonal skills which can help to make better changes and strengthen the leadership of an organization (Koprowska, 2020). Additionally, strengths like technical skills can help to evaluate some changes in online marketing in management skills in which leaders can use some AI technology which can better the communication skills and help to communicate in a better way with employees (Baesu, 2019). Additionally, management skills also acquire some interpersonal skills which leaders can share and evaluate their ideas and receive effective information from those ideas. Decision-making skills can help to make an efficient leader and help to get some appropriate opportunities in which an organization can develop its future practices.
Motivation at Work: In order to discuss the motivation towards work, some effective ways in which leaders must develop their future practices and it is an effective strength of leader which can help evaluate business performance and enhance business productivity and performance. Leaders can guide employees and it can help to set the motivation at work which is the main strength of an organization. Additionally, enrich some programs which can motivate employees during their work and make regular surveys for their self-satisfaction to jobs in an organization. Moreover, motivation to work is an important strength of a leader which can help to create effective business planning and boost company productivity and performance. Apart from this, other motivational methods can be used as promotion and fringe benefits in an organization which can help to make some innovative changes in an organization. In addition, the motivation can also be included such as “Extrinsic, Identified, Intrinsic, & Interjected”, which can help to develop new skills of leaders and strengthen company profiles which can make some drastic changes. It discusses the detail in which leadership can affect by motivation and it is can be called a strategy and skills which have required in every organization and it makes some changes which can help to boost performance and innovate new ways.
Section 2: – Leadership Capabilities and Behaviours
2.1 Discuss leadership capabilities
Communicating plan and choosing the right team: The digital world must stay connected with the team 24/7 hours. It has given an effective way in which leaders can help to communicate with employees and leaders must have this capability in which the external communication tools are suggested as Zoom, Videoconferencing, and chat. In addition, other most important tools such as verbal, non-verbal communication and so on which must be used to support leadership skills in an organization (Lifintsev and Wellbrock, 2019). It can be strength of a leader in which they communicate with employees through their communication tools in the digital age. Besides managing a good geographically dispersed team it is highlighted that as a role of business operational manager, good communication skills and leaders should be self-motivated.
Make some innovative changes and define purpose: In order to discuss the main importance of the digital age which is mostly new in this new era but it is too difficult to make some changes in every organization. Leaders have some capabilities to make changes and innovate in a new way which can strengthen a company (Sussan and Acs, 2017). Additionally, leaders adopt these changes in data, process and choose a technology like AI (Artificial Intelligence) which helps to make some innovative changes in the digital age. In the new era of the digital age, the capabilities of leadership have applied the imaging in which as an operational manager must create an excellent team character to innovate some changes and implement them. In addition, building a team virtually in 24/7 hours and taking advantage of choosing the right team can help to increase and develop a geographically dispersed team in this digital age. As an operational manager of a team, they must look after an experimental way in which meetings are by teleconferences, requiring a virtual team that can help to make better changes.
Uplift digital literacy and increase strong dynamics: It is not only a key factor but it includes enabling participation in a company which can help to evaluate some changes and help to gain some understanding in the digital age (Cannon et al. 2018). The use of digital literacy requires some knowledge in computer experience and It tries to help in better knowledge in uplifting the digital literacy in leaders of an organization which can help to make better changes and enhance productivity and performance. Other tools like video call tools like Google hangout and Zoom are used to increment the strong dynamics of an organization.
Existing innovation and maintaining team collaboration: In order to discuss the existing innovation in technology that can help to increase organizational productivity and maintain team bonding can help to make a better change (Hinings et al. 2018). As an operational manager of a geographically dispersed team, can use and maintain a team bond and have a virtual meet in video conferencing apps like webcams.
2.2 Highlight ethical, social and legal responsibilities for a digital leader
Ethical
Increase an ethical culture: Increase in ethical culture helps to develop an ethical performance in an organization which helps to develop strategic ways to increase leadership ability and it is one of the main responsibilities to maintain in a competitive structure (Nikunen, 2018).
Promote trust: As a leader must focus on communication areas which must be non-verbal and soft skills. It helps to promote trust between organizations and leaders and it also increases productivity and creates an inclusive culture.
Maintain privacy for security and integrity: Maintain privacy and security with the use of AI and data integrity processes can help to make privacy for the security of information in an organization.
Social
Sustain commitments: In order to build and sustain development for team collaboration it helps to make social changes and it is one of the main responsibilities to make better changes in an organization. Sustainable changes are required to sustainable business practices which could help to make some innovative changes and make business sustainable with the help of leaders. This report is essentially discussing sustainability in an organization in which leaders can help increase their effectiveness and create a development way that must use some technologies to enhance leaders’ efficiency (Perloff, 2021). It is more important to focus on social interactions and communication which can make some positive changes.
Initiate in social and environmental initiatives: Initiates some social changes which are adopted to develop a positive infrastructure of an organization to set project goals and set some CSR activities (Stawicka, 2021). In order to understand the social benefits and manage some progress for further planning in a CSR campaign in an organization several initiatives are required.
Legal
Maintain legal rules: Maintaining some legal rules in an organization can make some better changes and leaders must maintain some legal rules which maintain the organization structure and environment. As per the view of Grabosky et al. (2018), this section is structured in the process to set legal responsibility of leaders which can help to maintain an organizational profile, and maintaining legal rules like telecommunications and cyberspace illegalities can help to make better changes. Legal rules can help to give an effective structure and it also creates innovative ideas for organizations and reduces cyberspace illegalities which can control crime in the digital age.
Section 3: Business Transformation
3.1 Critically evaluate contemporary leadership issues in digital age
Digital issues are the main problem of the leadership of any business and it is the main obstacle of evaluating any business. In the present business era, companies are adopting digital means of marketing and promotion frequently rather than being dependent on traditional means of promotion such as newspaper or tv advertisements. People open their account and they can easily check what is happening around them and any new product of any company. Companies utilize social media platforms to provide vivid descriptions of their products to their customers to increase their customer engagement rate (Chyhryn et al. 2019). It is to prove to the whole country which ingredients are used in this product and it is a chance to gain belief in the customer and the new user so that it can be very easy to clarify the products.
The industry can engage more people as an employee or a customer, mainly the recruitment of the industry attracts the whole young generations so that they can find the proper way of income. However the interview process of the company or the industry is also created by an online process (Tohara and T. 2021) . Covid 19 is the main issue for facing loss and unemployment in the company or the industry because of whole processing. This pandemic had separated all the customers and the company employees because most of the people lost their jobs. It was very difficult to lead life simply for the people because the price of the necessary commodities had been increasing by leaps and bound (Antonopoulou et al. 2021). As the production was decreased the price rate also increased and different commodities were not available in the market.
Now the company or the industry have already started their production or the innovation and people are going to buy the products also. The market is now much available for all commodities and people are starting to buy the online products .If any company could not improve itself from the technology , the company will not be able to grow up in the market as well as other companies (Tohara and T. 2021). However, company is giving chances to their employees to work from their own home so in the office the working scene of the juxtaposingly of many employees have been disappeared (Antonopoulou et al. 2021). The most valuable products like gold or any other gems are purchased online because people may easily keep hope on the online process.
3.2 Evaluation of digital technical leadership
Digital technology is increasing in the different types of organizations and the evaluation is now widely spreading all over the world. The companies and the industries also are doing their whole jobs for the employee and the customers via online process. From the low level to the leader levels executes the whole online process with transparency. To complete any work of the company or change the styles of the model of the company leaders have to adopt a new leadership style. Implementation of digital means can help the employees working in an organization to perform their jobs effectively and efficiently. The first process is to develop digital technical leadership – leading virtual teams. Here if employees face any problems virtually then they have to finish the difficulties (Antonopoulou et al. 2021). As a result leader’s managers have to hire different types of employees with different backgrounds and zones.
In the case of the economy of the business the higher authority has to notice the internal employees as well as the workers. Solid communication and cross-cultural skills are the key to the success of this process. In the second process, communication with different types of people in different places has to increase and they have to break all the traditional rules. Members of the company share their new ideas or innovations in the company so that it can be developed from all sides (Santosh et al. 2019) . The leadership is very much needed to conduct the whole process or to remove all the problems. Through the 3rd rule people can understand that employee development is very necessary because to generate the whole leadership process the members have to provide sufficient knowledge about that. If employees are well known/ highly skilled in the company they can easily conduct the whole process.
Employees have to be motivated from all sides so that they can be fully boosted up for doing this job. Apparently employees have to provide the ticket to another place so that they can be fully stressed free. Offen employees have to offer for higher level or promotion to grow up their energy for doing job in the company. To search which skills are needed for the employees, they have to conduct a meeting and in this meeting the people with different problems have to teach properly for the company. Positivity has to be provided among the employees to improve their skill and the communication with hierarchy has to be increased so that the employees can never be frustrated (Santosh et al. 2019). A leader coach has to be involved in this process to look after the employee’s problems or to improve the skills of the employees. A leadership coach can fulfil the employee’s basic needs and can provide the knowledge about their insufficiency. Good behaviours, reliability are very much needed in the employees so that he/she can easily influence the customers and the other company members. A feedback form should be provided to the employees so that they can share their personal experience in this form and the higher authority can understand the problems or anything else. The CEO of the company has to give a look into the whole process so that the process of leadership coaches and any other sides can be developed within a few days.
Section 4: Personal Development Plan
| Professional development activities | Significance of the activities | Anticipated impacts in the professional practices | Support measures to implement PDP activities | Potential barriers in achieving the PDP goals |
| Communicating with teams through digital medium | This activity will save time and help the team to work efficiently from anywhere. | The workflow will be increased | Internet mainly different websites and laptop | Internet issues or technical problems |
| Giving a digital upgrade to day-to-day tools | Digital upgradation of day-to-day tools will help the leaders and employees to finish their tasks effectively within their deadlines. | More complicated jobs will be done by the employees | Digital tools integrated with advanced technologies such as AI, ML. | One of the major barriers that can limit personal development goals considering this activity can be technological breakdown. |
| Influencing workforce to adopt new ways of working | To use more digital platforms. | The wish of doing work will be increased | Hierarchy and the network . | To provide more jobs will be easy . |
| Building digital capabilities for workforce for the future | Enhancing digital capabilities of workforce can provide advanced opportunities to the organization by improving the overall performance of employees | Employees will be more benefited in this work. | The relevant websites. | Some important websites have to buy with higher cost. |
Through research we came to know that 99% of employees would like to work remotely for some of the time. Communicating with terms through digital media can help the people more in their work which is done through the websites. In this process the company will save more time and the employees will complete more projects in a month. Here the internet is the main thing and without the internet, the employees will not be able to do these jobs. In some specific areas frequently the connection of the internet fluctuates and the employees have to hold their job for a long time so many projects are not able to be done due to this problem (Santosh et al. 2019) The employees have to provide knowledge about the new tools of the internet so within the deadline the employees will have to do their most complicated jobs which help people for their self-development. Using more technical platforms the job flow of the employees will be increased so the target of the job will be fulfilled in a short time.
4.1 Identify and discuss the personal development planning
Personal development is a process of improving yourself by targeting life goals , working with skill and evaluating growth. To achieve goals , boosting self confidence, learning a new language is the gateway of personal development. The higher authority also has expertise from all sides to develop the whole business process. The very needed thing is to acquire trust from the employees and the customer aslo (Santosh et al. 2019) . For this the workers have to be more efficient in their work and product quality should be high. The higher authority must be very honest and have to fulfill the clients requirement. Through these stages the higher authority can also be a very good, honest, trustworthy or an integrated person. The higher authority has to avoid errors and wrong decisions which will affect the famousness of the company and the hierarchy also. Before taking any decision the hierarchy have to discuss all the matters then have to provide the result or the conclusion. The employees have to improve their skill and the development renge so that the productivity may increase. The employees who are doing their job easily have to be awarded and in the case of a bad quality job the hierarchy have to take initial steps.
4.2 Justify about objectives
- Define personal development objects to employees- HR person should provide or explain the concept of objective settings and what types of personal development object is needed. In this way the skill, behaviour and knowledge of the employees and the hierarchy will be increased.
- Agree development needs- The confidence level has to increase for the employees so that the quality of the product can increase and the company gets a renowned position.
- Work review for the employees- Every day the employees have to provide the work review, thus the employee will be very encouraged and critical jobs will be done by them easily.
- Provide the opportunity for travelling- If a company provides the travelling opportunity the employees will be highly obliged to the hierarchy and they can work with full spirit.
5. Conclusion
Based on the understanding of this report it critically discusses the leadership in the digital age of an organization. In addition, use theories that are considered in this section and help to make better changes in this new era of the digital age. Apart from this, it also discusses the theories which can help to make better changes in the digital age of an organization and boost leadership strength and skills which are required for development planning. This section mainly concludes the relative strengths and weaknesses of a leader in this digital age. This report also discusses the leadership traits and management skills which are required in this section to strengthen their skills and make some changes to develop the plans for an organization. This study has critically discussed the main understanding of this report and provides actual information in this context of leadership in the digital age and this new era.
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