LD7174 Academic Language Skills Assignment Sample

1. Introduction

Intercultural communication in the business is a fundamental part of enriching information, based on different cultures with improving communication skills. The aim of the study is to evaluate the importance of intercultural communication in global business. In building relationships, promoting a new start-up, intercultural communication provides a significant outcome.

2. Main body

Importance of intercultural communication

In this dramatically changing world, the world business conducts different communication through the Internet and smart phones with increasing availability. This intercultural communication is significant to minimize cultural differences and streamline the news throughout the world. As opined by Mayer (2019), in experiencing the new way of living in business, communication and interaction with different people have a new dimension. In business, this intercultural communication provides greater flexibility, sensibility, through increasing organizational productivity. The free movement of goods and services, development of new technologies, and other business activities are easily reinforced by this intercultural communication. Intercultural communication is significant in enhancing communication skills and therefore, reduces cultural differences.

Intercultural communication deals with complexity, uncertainty, and different risks, and affects that personality style, life, experience, and work preferences. In this striking environment due to the outbreak of COVID-19, this communication demonstrates interconnection with business economics (Ivanov, 2020). The founder of Microsoft, Bill Gates, in promoting a new start-up and talking about nuclear energy, was concerned about this intercultural communication. Intercultural communication significantly provides a global business edge through developing communication skills and sharing information.

Impact of intercultural communication

            In this Globalization era, intercultural communication creates a potential impact on business and its economic level. As stated by Hilpert, and Marchand (2018), this further assists in defining the complex systems through developing personality styles and resolving issues of cultural differences. In sharing different crucial information within internal business operations, intercultural communication provides flexibility and increases availability. This serves different advantages and presents different opportunities, for instance, increasing productivity, proficiency, and improving effective leadership. In developing relationships, creating goodwill, and fostering creativity in business, this intercultural communication plays a significant role. Therefore, the intercultural communication further reflects on improving leadership style and impacts on organizational productivity and creates a favourable organizational culture.

3. Conclusion

Based on the above study, it can be concluded that intercultural communication is significant in global business and develops the financial level. It further assists in minimizing cultural differences and increasing organizational productivity through influencing the employees and their behaviour. In global business, intercultural communication plays a crucial role and effectively develops communication skills, flexibility and mitigates complexities. Intercultural communication impacts global business in different ways and global leaders are able to communicate and share information with different people.


Hilpert, J.C. and Marchand, G.C., 2018. Complex systems research in educational psychology: Aligning theory and method. Educational Psychologist53(3), pp.185-202. Retrieved from: https://www.tandfonline.com/doi/abs/10.1080/00461520.2018.1469411

Ivanov, D., 2020. Viable supply chain model: integrating agility, resilience and sustainability perspectives—lessons from and thinking beyond the COVID-19 pandemic. Annals of Operations Research, pp.1-21. Retrieved from: https://link.springer.com/content/pdf/10.1007/s10479-020-03640-6.pdf

Mayer, C.H., 2019. Intercultural Communication in Chinese-owned organisations in Tanzania in the Context of New African Discourses. interculture journal: Online-Zeitschrift für interkulturelle Studien18(32), pp.33-52. Retrieved from: https://www.ssoar.info/ssoar/handle/document/69333



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