• Posted on January 25, 2024
• Aashish

Managing Strategy Operations and Partnerships Assignment Sample

Component -2

Executive summary

The assignment has been discussed by the well-known company that deals in apparel manufacturing that is Atelier Chiang Mai. It has discussed the competitive advantage of the company along with its issues and success factors. It has also described different facts related to the organisation for this the proposals of Atelier Chiang Mai was also made. It will also discuss the explanation related to the resultant strategic direction which is regarding Atelier Chiang Mai. At the end of the report, it has also given brief information about the preferred strategic direction and the stages for the analysis that make sure that the proposal is robust.

Component 2

Introduction

Management strategy is the type of the element that affects the success of the organisation. Corporate strategy is the hierarchy that is related to the strategic plan that is made with the organisation. The present report is based upon the company that is Atelier Chiang Mai is a very famous Avant-garde Design Company that deals in manufacturing apparel. It will discuss different types of things that are Competitive advantages of Atelier Chiang Mai. It will also give information about Issues pertinent to Atelier Chiang Mai. Further, it will also explain Proposals for Atelier Chiang Mai, Explanation of resultant strategic direction of Atelier and Preferred strategy for the Atelier Chiang Mai.

Competitive advantage of Atelier Chiang Mai

There are different types of competitive advantage related to the company that is they well-known selection for their institute which have resulted in decreasing expenses, developing arrangements and increasing the benefits (Hiley, 2017). Along with this organization also uses different types of goals that are related to their gadget which gives them a competitive advantage at the time of performing all the things which are related to price administration. This type of method is mainly used by the company for giving the names like McDonald’s Southwest Airlines FedEx Walmart which helped them at the time of providing suitability for their alternate location, standardized, high-performance adventure and other things which required slight separation. With the help of the VRIO analysis, Atelier Chiang Mai can easily achieve its competitive advantage which is bifurcated into valuable resources, inimitable and organization-wide supported. Valuable plays an important role in the organization at the time of improving the efficiency and effectiveness of the company by exploiting opportunities and mitigating threats.

On the other hand, rare helped the organization at the time of implementing different types of strategies so that they can easily achieve competitive advantage in different situations (Hunter, 2020). Inimitability helps the organization at the time of identifying unique historical conditions, social complexities and casual ambiguity. The last one is related to organization-wide support which helped the organization at the time of fulfilling all the needs which are related to capability and coordinating resources effectively. Another competitive advantage of the organization is that they have a strategy as covered to the competitor which helps them at the time of all the challenges faster by using different ways. further, the organization also take different types of initiative at the time of giving training to their employees so that they can come up with new and innovative ideas that will make crowd growth and development of the organization faster as compared to their competitors. It has been identified that in module there are different types of strategies given which can be used by the organization for achieving competitive advantage along with this with the help of this they can also create a good relationship with their employees along with a customer (Hallett, 2017).

The other competitive advantage of Atelier Chiang Mai is their high customer base which is very good and strong as compared to their competitors. The research and development department is the other competitive advantage of the dump me who come up with different types of innovation that can easily help them at the time of fulfilling the needs and desires of the customer on a faster basis. The other competitive advantage of Atelier Chiang Mai is tried to give an alternative putting at the time of purchasing which is in a looked after our way. Along with this they also give massive fragment which is related to the marketplace department, things that have very different types of genuine association (Berning, 2017). With the help of this the organization can also create one of the kind community commitments along with decentralized dynamic. The goals of the company are very high level which made them very innovative as compared to the other organization which is also a competitive advantage of the company.

Issues pertinent to Atelier Chiang Mai

It has been identified that there are different types of issues that are faced by Atelier Chiang Mai which are related to Issues which are faced at the time of shopping experience. On the other hand the issue was related to fulfilling the needs and desires of the customer as it was very difficult for the company to come up with new innovative things on the basis of changing trends. The other issue was related to the increasing strain on the natural resource which has made the company to face different types of consequences at the time of adopting different types of strategies. The success factor of the organization is increased strain on natural resources, frequent shift in consumer preference, Speed in developing products, Fashion influencers, shopping experience.

Further, there are also so many other different types of issues that are faced within the company as it deals in apparel manufacturer that keeps on changing in different season or day today. The other issue is related to supply chain management as the organization had to use different types of stages at the time of supplying their goods from one place to another. In regard to this, the other issue is related to Speed in delivering products which have resulted in reducing the quality of the product that is served by the company and their sales was also dropped.

Proposals for Atelier Chiang Mai

The proposal is made for the issues and development of the corporate strategic options that is by using the races model. It is divided into reach, act, convert and engage (Efremov and Vladimirova, 2017). The race model will help the organization at the time of improving their corporate strategy so that they can easily solve all the issues that are faced within Atelier Chiang Mai or outside the organization. It has mainly relied upon the framework which is used at the time of making strategic planning related to digital marketing activities and Omni cultural communication plans. They have mainly relied upon 4 stages which have him to fulfil all the needs of the customer by using a customer lifecycle that is with the aim of increasing customer loyalty and building relationships.

Corporate strategy is the type of hierarchy that is related to the highest strategic plan that is used by the organization at the time of achieving all its goals and directions within a strategic management activity. It is mainly relied upon the long term and defines the vision of the company in the proper manner (Jiao et. al. 2020). With the help of the model the organization can easily define their goals and strategy in the proper manner that is discussed below

Figure 1 RACES MODEL

Source: (Davechaffey, 2021)

Reach

It helps Atelier Chiang Mai at the time of building awareness along with visibility of the brand offering different types of products and services through off media or other websites. With the help of this, the organization can also promote their products by using social media pages and other things.

 Act

It is the other stage of the race model that will help the organization at the time of generating different types of online leads that is the true path to purchase (Berning, 2017).

Convert

It is the other part of the model which is aimed as conversion to sale debt is related to offline or online channels. It mainly relies upon Omni culture or a multi-channel marketing framework.

 Engage

It mainly relies upon long term customer engagement and communication which helped the organization at the time of building long term relationships so that they can easily attract a large number of customers.

Shaping

It is the last stage of the model which helps Atelier Chiang Mai at the time of shaping their structure along with a strategy so that they can easily achieve higher growth as compared to their competitors. It has mainly relied upon the growth and development of the organization so that it can easily achieve the highest peak (McKinlay and Starkey, 2017).

The organization can take the use of a corporate strategy that is adopted by the organization which helps them at the time of solving all the issues on a faster basis as compared to their competitors. The proposal is mainly based upon giving the information related to the company regarding how they can use the strategy in the proper manner so that they can easily solve all the issues on a faster basis and do not have to face high consequences

Explanation of resultant strategic direction of Atelier

To solve the issue the organization have adopted 3 corporate strategies that are known as growth stability and renewable. The strategy that is used by Atelier Chiang Mai is corporate strategy and growth strategy along with expansion strategy. Stability strategy helped the organization at the time of solving all their issues by using the existing business model but it does not have any scope which is related to significant growth. The strategy helped the organization at the time of having its full focus on incremental improvements which are related to functional performance (Soviyanti, 2018). On the other hand, it also helped the organization at the time of serving their customer in the best manner so that they can provide the same product and services in the market by functioning in the different methods. The model also helped the organization at the time of achieving all the things in the right manner so that they do not have to face issues for a longer period.

The main reason behind the company has adopting this strategy is that it is very less risky and the firm can easily change it anytime and anywhere at the time of failure.  It also includes different types of alternatives so that the organization can easily manage all the actions in the proper manner. The other strategy that is used by the organization is expansion strategy which helped them at the time of serving their product and services in the public by functioning in the proper manner. It also has its full focus on the strategic decision which plays an important role in the organization at the time of presenting a good definition of the business (Tours, 2021). Expansion strategy also helps the organization at the time of developing and introducing new products which helped them at the time of building share. It is also important strategies that provide different types of ways through which the organization can easily improve their performance. It is very important for Atelier Chiang Mai at the time of its expansion and survival within different countries at that time of doing expanding.

Preferred strategy for the Atelier Chiang Mai

The proposal that is made for the organization with the help of the races model explains different types of strategies that are used by the organization for their growth and development. The proposal is robust because it is giving information about the Success Factors that is performed for the organization like increasing product and services, increasing customer base and developing innovation and other things. Every stage that is explained in the analysis is very important for the organization at the time of following the strategic direction in the proper manner. Strategic direction is mainly termed as the process of the plan that is implemented by the organization at the time of fulfilling all the needs which are related to vision and goals (Pumketkao-Lecourt and Peyronnie, 2020). It performs all the functions that are very essential for the organization to communicate all the important things to the employees regarding their work so that they can contribute in a good manner for achieving business objectives in proper.

Step 1 getting started

 It has been identified that there are so many organizations in the world that do not adopt different types of depth approach at the time of creating a formal strategic plan. They use different types of expansion plans so that they can easily come up with strategies that will help Atelier Chiang Mai at the time of achieving growth and sales. It is mainly based upon different types of gender that are related to why do we need a strategic plan, how far out should we plan, should we hire A planning consultant, when do we need to have the finished plan in hand and others.

 Step 2 gathering information

All the things that are explained in the proposal will help the organization at the time of gathering information in this stage related to the strategy which is adopted by the company so that they can easily use it for solving the issues (Jiao et. al. 2020). With the help of this, they can also get information related to strengths, weaknesses, opportunities and threats. A strategic plan will also help the organization at the time of giving all the responses to the issues or the challenges that are faced within the business or outside the business.

Step 3 decision making time

In this, the organization will take decisions related to which strategy will be best for solving all the issues in a faster basis so that they can easily come up with new products and services which will also help them at the time of increasing customer base (Fordeyn, 2018). With the help of this, the organization can easily determine all the program activities which play an essential role at the time of identifying decisions that are based upon the information. It is mainly performed by the planning team data established all the things which are related to organizational strategic direction and priority so that they can easily identify goals.

Step 4 drafting the plan

 It is the other stage that is included in the strategic direction which is related to establishing goals and priorities. The proposal that is given should be properly revived and revised by the planning team that is present in Atelier Chiang Mai so that they can easily come up with comments suggestions and approval for the strategies that are used at the time of solving the issues. Under this, the organization can change a few techniques or strategies which will not result in providing suitability within the organization.

 Step 5 implementation

 After reviving all the things it is the duty of the organization to take approval from their board of members so that they can start working on it so that they can easily solve the issue that is faced within the organization by having a proper strategic plan (Karami, 2017). With the help of this, they can easily come up with different types of ideas that will increase our customer base and loyalty among the employees who are working in the organization.

However, all the stages that are explained above are related to the preferred strategic direction that ensures that the proposal is robust and it is very important for the organization to use this strategy in the proper manner so that they can easily solve the issue. Further, it is very important that they must communicate all the things which are related to the corporate strategy with their employees so that they can come up with new ideas and solutions related to the issue.

Conclusion

By summing up the above assignment it has been concluded it has given the explanation about the component 2 which is based upon the Atelier Chiang Mai which is very famous for its apparel manufacturing. The report has given the information about the corporate strategy that is used by the organisation at the time of solving the issues along with this it has also given the information about the issues that are faced within the organisation. The proposal was also included in the report that has explained the strategy model that is known as RACES.

References

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Berning, S.C., (2017). Institutional pressures, international corporate strategy and post-M&A integration of Chinese firms in Germany. Journal for International Business and Entrepreneurship Development, 10(4), pp.427-453.

Davechaffey, (2021). Why and how I developed the RACE marketing planning framework. [Online]. Available through: < https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/ >

Dijkstra, M., 2(017). Economies of scale and scope in banking: Effects of government intervention, corporate strategy and market power.

Efremov, V.S. and Vladimirova, I.G., (2017). Business uncertainty as a factor of a corporate strategy. Advances in Economics, Business and Management Research (AEBMR), Volume 23, p.25.

Fordeyn, S., (2018). Isolation and Identification of Nitrogen-Fixing Symbionts in Wild Legumes of Northern Thailand: a Prospect for Tropical Agriculture (Doctoral dissertation, Ghent University).

Hallett, R., (2017). Privatization and the restructuring of a public utility: a case study of British Telecom’s corporate strategy and structure. In New Forms of Ownership (pp. 112-133). Routledge.

Hiley, M., (2017). Corporate strategy in the ASEAN Region: Human resource management dimension. In The Changing Patterns of Human Resource Management (pp. 32-45). Routledge.

Hunter, P., (2020). Corporate Strategy (Remastered) I: High Performance Strategy and Leadership in a Volatile, Disrupted World. Routledge.

Jiao, J., Liu, Y., Wu, R. and Xia, J., (2020). Corporate strategy and subsidiary performance: The effect of product and geographic diversification. Management and Organization Review, 16(5), pp.996-1029.

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McKinlay, A. and Starkey, K., (2017). Between Control and Consent?: Corporate Strategy and Employee Involvement in Ford UK. In A Flexible Future? (pp. 157-168). De Gruyter.

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Pumketkao-Lecourt, P. and Peyronnie, K., (2020). Extending the Notion of Heritage and Lanna’s Identity Affirmation in Chiang Mai: Words and Representations. Moussons: recherches en sciences humaines sur l’Asie du Sud-Est, (36), pp.191-219.

Soviyanti, E., (2018), July. External-internal environmental analysis: prudential life assurance indonesia corporate strategy. In IOP Conference Series: Earth and Environmental Science (Vol. 175, No. 1, p. 012091). IOP Publishing.

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