Marketing Strategy Scorecard Assignment In 2020

Marketing Strategy Scorecard

Marketing Strategy Scorecard
Activity/Goal

Activity required to implement marketing strategy/objective

Target timeframe to achieve

Deadline for finishing the activity

Key performance indicator

A specific, measurable outcome from doing the activity

Marketing objective 1:
To analyse the needs, preference and demand new products in the existing markets of Australia 3 months Identify special needs
Number of potential leads
Lifetime Value of a Customer
Marketing objective 2:
Build awareness of the products 2 months Traffic  to company social sites and website
Download of company smartphone app
Inquiry received through phone, email, direct visit to store
Marketing objective 3:
To increase sales on quarterly basis and  capture a market share of 15 percent  in first year 4 months to 12 months Sales Growth
Lead conversion ratio from website, mobile app and store
Performance rates

No. of participation in Public relation events

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