Assignment Sample on MCGE 2122 The Business Case
Description of the firm context and summary of the business problems
Company A is a business that operates an internet network for selling secondhand goods. WWW.R3US3.CO.UK1 is indeed the website where the system is published. R3US3 comes includes an application for iOS as well as Android; however it is not particularly widespread. Company A is going to expand the consumer base and business by acquiring Company G, so increase in fixed cost of 20% in the next year. The approach to obtaining a firm that has harmony with your present company is to do so. Acquisition-based expansion is a faster, less expensive, and significantly less hazardous approach than the lengthier and far more expensive ways of extended sales and marketing operations.
Throughout the sector, the revenues of the firm are being constant, however due to the pandemic and economic recession, an evident decline in the revenue has been seen as in 2018 the revenue of Company A was £29,238,105.35, but in 2019 it was calculated by £28,737,001.61. In the year 2020, the firm has managed to increase the revenues as calculated by £29,411,418.24. The major issue from the case company is identified related to lack of popularity of the business in the marketplace and in the Universities and there is issue in executing expanding plan of the company due to the current economic condition. Further, from analyzing the survey of Company G, it is being evident that response of customer service of the acquisition firm is not efficient that will be addressed in the plan for expansion.
It is being the major risk is budgetary: if acquisitions are not successfully completed, they can leave corporations with a significant monetary strain. Several failed acquisitions are the result of taking on more investment burden, therefore endangering the acquisition from the beginning.
In order to execute the plan and solving the issue, Company A contacted the consultancy company. We believe that the issue is being related to marketing strategies and selection of best strategy for successful expansion and maintaining the profitability. The effective strategy considering the issue will be discussed in the next section. The consultancy strategy will include type of consultancy model that will be employed for the business case, outline required resources, timeline, scopes and targets, risks and deliverables.
The consultancy strategy
Type of consultancy model
There are two types of consultancy model; expert consultancy and process consultancy planning.
Expert consultancy
The advisor provides knowledge or a solution which the client simultaneously wants as well as can’t give for himself. This approach makes a number of key hypotheses. Is the company’s own requirements appropriately recognised? Have they thought about how expert information collecting as well as recommendations could affect organisational change? Is there a single truth regarding the company that could be independently researched as well as made beneficial to the client? The advisor wields a considerable deal of authority throughout this paradigm (Abyad, 2018).
Process consultancy planning
The consultant aims to improve the client’s learning potential so that it would solve its own difficulties both now as well as throughout the future. It is indeed a theory as well as practise based on the premise that if the organisation is at the centre of both analytic as well as corrective activities, issues will be treated more comprehensive and sustainable. The client retains both duty as well as control under this arrangement (Elia et. al. 2020).
Consulting methods are a set of evidence as well as analysis that has been expertly created. The analysis we provide must be founded on a tried-and-true framework of instruments as well as activities for effectively resolving our client’s problems that is Company A. For that purpose, process consultancy planning will be chosen for the client company.
The main reason to select this method is because Company A is having more insight regarding what will work excellent for them. Directly or indirectly Company A is being involved in the process by providing data insight, conducting survey of consumers of Company G and further through process consultancy planning, we will provide them effective solutions for their needs and requirements.
Resources
For the consultancy project for Company A regarding their expanding plan and identified economic and market awareness issue, a set of resources will be required for the completion (Hermano and Martín-Cruz, 2019). The key resources that will be needed for performing consultancy is internal and external information about the Company A, Human resources, Infrastructure, costs and time.
Data
Data regarding company A internal and external environment will be required for performing consultancy. The information of fixed assets will be needed. In addition to this, information of Company G will also be added on for the development of strategies.
Infrastructure
An established communication network is being considered for the consultancy between us and Company A’s management. Several common facilities like work area, water, lights will be required for the team working on the project (Obradović et. al. 2018).
Human Resource
The consultancy company will be working with one senior manager of Company A, 1 manager, 1 financial employee, and two staff of the firm. The main reason to selecting the management team and general workers in the company is to have insight about the company’s capability and management will ensure the changes will be implemented. From the consultancy company, one senior consultant will be involved along with 5 other members to do research and development of strategies.
Skills
The skills are also necessary resources to outperform the project. The key skills that we have are analytical skills that will analyse the issue within the Company A, teamwork skills to ensure viable solution development, and creativity to ensure that the identified issue in the Company A can be addressed and mitigated to expand the business (ul Musawir et. al. 2020).
Costs
| Contingency | £500 |
| Research and communication | £300 |
| Fees | £1000 |
The key costs that staff used are being considered in the outlining for resources for the consultancy project.
Timeline
Realistic timeline
The timeline will help the project to ensure the completion on time and quality of delivery with each task for the consultancy for company A.
| Tasks/Duration | 1st Feb- 3rd Feb | 4th Feb- 9th Feb | 10th Feb- 15th Feb | 16th Feb- 22nd Feb | 23rd Feb- 28th Feb | 1st March- 3rd March | 4th March-7th March |
| Outline the goal of Company A | |||||||
| Define problem | |||||||
| Structure the issue | |||||||
| Prioritize the tasks | |||||||
| Delegate the work to the team | |||||||
| Analyzing the issue and analysis plan | |||||||
| Conduct analysis | |||||||
| Synthesizing findings | |||||||
| Develop recommendations |
Schedule of the Client’s meeting
Throughout the consultancy project for Company A, five meetings are being scheduled. The first meeting will be on 31st Jan before starting of the project to understand the goals and need of the client. Here the goal is expansion of the business through acquisition. Further, second meeting will be help on 3rd Feb this will be based on understanding the issues and internal and external environment of the firm (Xue et. al. 2021). Third meeting will be held on 3rd March to discuss the findings and ensure that they are approved by the management regarding further development of the solutions and strategies for the identified issues. Last meeting will be held on 8th March to convey the suggestion and providing them feasible application strategy of the solution. Further the communication over phone will be maintained to make the firm understand the process and taking information from them regarding the procedure.
Scopes and targets
Since the organisation employs specialised instruments to complete the project, the final output may be described at a higher level. Strategic analysis aids in the effective implementation of a corporate goals in order to increase access to capacity-building trading activity. Rational reflection, operational processes, as well as qualitative and quantitative investigation will all be available to researchers (Dooley et. al. 2021).
By identifying the actions, procedures, technologies, time frame, as well as other aspects included in the assessment, the scope determines the engagement’s emphasis as well as bounds. Professionals can use the goals as well as scope to establish the participation schedule, cost, as well as resource needs. The key reason for choosing this methods and resources that it will help the company overcome vulnerabilities that are critical to positioning and providing excellent services to customers with their expanding plan. For instance, testing as well as growth are regarded the firm’s weaknesses, and business analysis methodologies will assist the company in resolving these challenges.
Furthermore, it’s been found that Company A is experiencing a low level of awareness throughout the market; therefore, market research will assist the company in tackling the problem. Hence the need to collect information both from consumer as well as within the company, research designs has been employed.
The consultant wants to find out the potential of Company A for its expansion plan and identify the liable solution for the expansion in the market (Al-Rubaiei et. al. 2018). The analysis is also intended to evaluate whether, the strategy of acquisition will be suitable or Company A needs to adopt other solution for expansion. The aim of the company is to enhance the presence in the marketplace, cope up with the issues raised by pandemic situation.
Deliverables
The consultancy must determine the stated goals, analyse if the initiative is viable, as well as review the project’s primary deliverables. In the formative development of a project, application throughout the field of initiative planning is critical. It largely helps to the efficiency of the research, which determines if the present project is viable or not. In addition, the start stage aids in assessing the vulnerability connected with the program as well as the extent of the deliverables. Because the firm need various resources to complete the project, the ultimate outcome will be viewed on a larger scale. The tools assist in effectively integrating the project throughout the organisation in order to enhance access to activities for capacity generation throughout the firm’s operations.
It is being identified that the major issue from the case company is identified related to lack of popularity of the business in the marketplace and in the Universities and there is issue in executing expanding plan of the company due to the current economic condition. Further, from analyzing the survey of Company G, it is being evident that response of customer service of the acquisition firm is not efficient that will be addressed in the plan for expansion (Cerezo-Narváez et. al. 2020). Therefore, the deliverables of the consultancy project will help the Company A to take necessary actions and mitigate the issues. Strategic analysis aids in the effective implementation of a corporate goals in order to increase access to capacity-building trading activity. The key reason for choosing this methods and resources that it will help the company overcome vulnerabilities that are critical to positioning and providing excellent services to customers with their expanding plan.
Risks
Risks are necessary to consider in the consulting project for Company A to ensure the quality and accomplishing the goal for meeting the requirement of Company A (Tariq et. al. 2020). The major risks that is considered in the project are financial risks, time constraints, and budgetary risks. A hazard should have a time restriction in order to be controllable. Several hazards in a group task will disappear once the partnership is completed. However, certain risks will expire earlier, while others, including confidentiality agreements, could last further than the partnership. Rather than expressing the time element explicitly in terms of the time, it might be written as a precondition that decides while the risk ceases. This can be mitigated by delegating the tasks to the team and ensure that Gantt chart is being followed properly. A substantial danger is the application of incorrect analytical procedures. The most important risks that might impact the report’s goal as well as result are the schedule and time-related risks.
A method like this will need to be scaled to the project’s scope. Either one two individuals could finish the procedure in less than one hour for shorter sessions, but it may take many individuals a week for major projects requiring numerous consultants (Anantatmula and Rad, 2018). A number of idea starters can inspire risk identification, based on project documents provided as well as the purpose of the work. In general, risk level is concentrated in the communication and interaction, thus pay special attention to the connections involving the client and the counsellor, among client divisions, across stages or responsibilities of a customer, as well as between localities.
Conclusion
By summing up the analysis, it can be stated that engagement will be concluded through conclusive meetings. It can be stated that for the consultancy project for Company A regarding their expanding plan and identified economic and market awareness issue, a set of resources will be required for the completion. Directly or indirectly Company A is being involved in the process by providing data insight, conducting survey of consumers of Company G and further through process consultancy planning, we will provide them effective solutions for their needs and requirements.
The client can measure the project impact through evaluating and comparing the revenue before and after the implementation and further monitoring the increase in client visit or registration to the website. Corporation A will lose market share at first, but by saving from decreased employees, the corporation will be able to spend in business model to develop brand image. In the future the client company will require consultancy if the growth is not seen as expected or if the strategies that is being chosen for expansion did not work as expected.
Self-reflection report
In the class, I have been taught about business expansion through acquisition concept. I have been determined that the approach to obtaining a firm that has harmony with the present company is to do so. This module had further help me in understanding that acquisition-based expansion is a faster, less expensive, and significantly less hazardous approach than the lengthier and far more expensive ways of extended sales and marketing operations (Mauludin et. al. 2020). In this context, I also observed that expanding the business have broad strategies that is based on the fixed assets of the firm and it impact the profitability of the company.
From this course, I have been understood that equalization as well as cohesiveness among the project’s members is another important component. The objective is to confirm that the program is on schedule as well as that most of the strategic goals of the organisation, as set by the leadership team, are met. I had also evaluated by the end of this module that i had prior knowledge of the steps of project management and risk management that i applied effectively in this report. Through this module, i have understood that in quality assurance, the project scope has an impact on key input factors including being time, effort, and cost. Greater performance involves higher expenditures in order to fulfil market demands. As a consequence, quality criteria for products and services are governed by stand-alone documents that offer compliance rules for sustaining quality and reliability standards.
References
Abyad, A., (2018). Project management, motivation theories and process management. Middle East Journal of Business, 13(4), 18-22.
Al-Rubaiei, Q. H. S., Nifa, F. A. A., and Musa, S. (2018, September). Project scope management through multiple perspectives: A critical review of concepts. In AIP Conference Proceedings (Vol. 2016, No. 1, p. 020025). AIP Publishing LLC.
Anantatmula, V.S. and Rad, P.F., (2018). Role of organizational project management maturity factors on project success. Engineering Management Journal, 30(3), pp.165-178.
Cerezo-Narváez, A., Pastor-Fernández, A., Otero-Mateo, M., and Ballesteros-Pérez, P. (2020). Integration of cost and work breakdown structures in the management of construction projects. Applied Sciences, 10(4), 1386.
Dooley, A. E., McCarthy, I. A., and McCarthy, I. A., (2021). COMPARISON OF SUCCESSION PLANNING CONSULTANCY PROCESSES.
Elia, G., Margherita, A., and Secundo, G., (2020). Project management canvas: a systems thinking framework to address project complexity. International Journal of Managing Projects in Business.
Hermano, V., and Martín-Cruz, N., (2019). Expanding the knowledge on Project Management standards: A look into the PMBOK® with dynamic lenses. In Project Management and Engineering Research (pp. 19-34). Springer, Cham.
Mauludin, A., Tripiawan, W. and Bay, A.F., (2020). Validating Scope Design in Project STTF Case Study PT. XYZ. International Journal of Innovation in Enterprise System, 4(02), pp.82-92.
Obradović, V., Todorović, M., and Bushuyev, S., (2018, September). Sustainability and agility in project management: contradictory or complementary?. In Conference on Computer Science and Information Technologies (pp. 522-532). Springer, Cham.
Tariq, S., Ahmad, N., Ashraf, M.U., Alghamdi, A.M. and Alfakeeh, A.S., (2020). Measuring the impact of scope changes on project plan using EVM. IEEE Access, 8, pp.154589-154613.
ul Musawir, A., Abd-Karim, S.B., and Mohd-Danuri, M.S., (2020). Project governance and its role in enabling organizational strategy implementation: A systematic literature review. International Journal of Project Management, 38(1), 1-16.
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