Assignment Sample on MS70099E Digital Marketing Tools
Introduction
Digital marketing, otherwise called web based advertising, is a break & advancement to associate with potential clients through the internet & different types of computerized correspondence. This incorporates email, web-based media & electronic publicizing, just as message & sight & sound messages as promoting channels. Web optimization has no quantifiable rubrics or steady principles to rank high. Google is continually changing its calculations, so it’s difficult to make exact forecasts. Current advanced promoting is a colossal arrangement of channels where advertisers just need to coordinate their brands, yet web based publicizing is substantially more mind boggling than channels alone. The company named multicoreware was a software company and is a leading company in the digital market and deals with the software services through online marketing strategies. This company, multicoreware was first established in the city San Jose, the United States of America and later established its branches in two countries namely India and China. This company’s crucial strategy is to earn profit from the digital marketing fields.
Discussion
The company multicoreware inc, is a software company, which is led by a private organization. Their main purpose is to involve their jobs into software products and services. They basically complete their works with digital marketing strategies. The company MulticoreWare was founded in the year of 2009, and is headquartered at the city San Jose, California, the United States of America. They settled up their branches in 6 locations within the year 2015. A.G. Karunakaran is the CEO of the digital marketing company multicoreware. And the CTO is prof. Wen-mei Hwu. The company basically used products like x256, UHDcode, and MxPA (Saura, 2021). The company deals with the services which includes video or image processing, networks of neural convolution and the optimizing performances of software, and they are leading their company with more than two hundred fifty employees. This particular company multicoreware was situated in two other countries namely India and China.
Multicoreware development of software services
The world’s largest varieties of computers or computing teams around the global area and is proposed to accelerate the development of software services. the contributions of Multicoreware members to the khronos group and also activated on many stages. the company multicoreware’s services ranges includes:
- The development of accelerated software of GPU
- The development of the application of the CPU of multicore.
- Nvidia GPUd receives the acceleration services from CUDA
- The development of C++ AMP software services (Bala, and Verma, 2018).
- android acceleration of Renderscript
- partner services of Xilinx Alliance
- Neutral networks of convolution.
Objectives of digital marketing for MulticoreWare
The objectives of digital communication audit refer to the digital marketing strategies of a software company.
- To understand the platform of the marketing in social media by using social skills and interaction strategies.
- To understand the branding skills of the company by using digital media. The enhancement of branding in the online market is a great settlement for any business (Behera et al. 2020).
- To focuses for the understanding of the range of profit.
- To understand the level of competition of other software companies who are leading their business in the digital or online platforms.
Overview of ecommerce-usability testing & website
Figure 1: Different types of E-commerce
(Source: https://www.testbytes.net/blog/testing-ecommerce-applications/)
The usability of ecommerce in testing media and websites includes the users which are not alerted or given any test tasks in a natural usability test. Customers might not even be aware that it is doing a usability test on the company’s audience. This is perhaps the most used type of usability testing, particularly for ecommerce websites. To better understand customer behavior, many business owners conduct A or B and first click tests. Benchmarking for usability is assessing the overall usability of a product or website. If a customer already has a significant number of participants or people eager to interact with the company’s product or website, this usability testing example will work well. The ease of use of anything is characterized as usability. Website usability, on the other hand, refers to how easy it is for people to traverse a company’s site (De Pelsmacker et al. 2018). A website that has been optimized for usability allows visitors to accomplish whatever goals they set for themselves on the site without wasting time. E-commerce site visitors are looking for information on the things they wish to purchase. They are only interested in websites that enable them to do so quickly and easily. Slow and complicated websites are not tolerated by them. E-commerce testing could be explained as the phenomena of testing different ecommerce elements of websites like the structure or design, functionalities, features, specifications and pages for checking the balance and ensuring that they do not provide any harmful effect to the functions of the site in any possible manner (Diez-Martin et al. 2019).
The e-commerce website visitors are commonly finding the information of the items which they are required to buy. The testing of usability of websites is the phenomena of making sure that the usability of the websites are good or beneficial (Dwivedi et al. 2019). Because of that the testers should make sure that it stores the users for a long duration on the websites or web pages of the company multicoreware and will leave the website when once the customer is done with the job.
Technologies for content & web design
Figure 2: Web design technologies
(Source: https://www.geeksforgeeks.org/web-technology/)
In the present modern world of technology the content and web design of the company needs to take the advance and new technologies to develop their content by designing the web properly. The browser is considered as the interpreter of the web which is able to request the information and even when it receives the content of the subject it shows it on the page of the particular portal and helps to understand the matter (Purwanti, 2021). Google chrome is the most popular browser in the present world and safari, internet explorer and the Firefox are also the well known browsers of the world. HTML is the markup language which can provide the overall structure of the website so that the web browser can understand what needs to show in the page. So, this technology helps the web design by giving it a proper structure. CSS is considered as the “Cascading Style Sheet” which is able to change the fonts, colors, animations and also the transitions of the content. It makes the web more colorful and makes a good presentation of the web so that it looks better (Saura, 2021). Whining in turn can make the content more attractive by its good design. There are different languages like Java, Python, Ruby, and PHP; Swift which are able to give the web more attractive features as these can set the design of the web. The design of the web is dependent on these programming languages as these are able to design the web and content. The different frameworks like Node.js, Ruby on Rails, Ionic, and Bootstrap are used to design the web and content (Vieira et al. 2019). These technologies are able to use different programming languages to make the framework to design the content and web.
Search Engine Optimization (SEO) & digital media
Figure 3: Search Engine Optimization process
(Source: indiamart.com/proddetail/search-engine-optimization-22330665573.html)
SEO is the “search engine optimization” which is the phenomena utilized to understand the techniques of optimization and the “technical configuration” of the website of the company, multicoreware, and the popularity of links and the relevance of the content. Due to these strategies the websites or the WebPages of the company are feasible to search and are maximally relevant and bring them up towards quarries of the search users and as per the consequences, the rank of search engine is doing better in the platform (El Junusi, 2020). The method of arranging a company’s website for the higher rank on the result page (SERP) in order to obtain more visitors is known as search engine optimization (SEO). The goal is to appear on the top page of Google results for the search phrases that are most important to the company’s target audience. As a result, SEO is as much about knowing a company’s audience’s desires and requirements as it is about the technical aspects of website configuration. Many people associate “search engine” with Google, which controls around ninety two percent of the “global market”. Due to the company Google, which is the most popular search engine, SEO focuses on what Google likes. It’s beneficial to have a firm grasp on Google’s operations (Gunawan and Sulaeman, 2020). The method of arranging a company’s website to rank higher on a search engine results page (SERP) in order to obtain more visitors is known as search engine optimization (SEO). Typically, the goal is to appear on the top page of Google results for the search phrases that are most important to the company’s target audience. As a result, SEO is as much about knowing a company’s audience’s desires and requirements as it is about the technical aspects of website configuration.
Marketing metrics
The marketing metrics deal with the acquisition as per cost or CPA and it depends on the investments of the company to upgrade the company’s brand. There are such types of marketing metrics which include per lead cost and completions of goals. The company, multicoreware, focuses on matrices as a business marketer (Herhausen et al. 2020). the marketing metrics look up for the return of investment, that how much investment in the digital platform will return the profit to the company. Basically any company who are dealing with online business or offline business, they follow four types of marketing materials which matters most in any business which are viewership metrics, engagement metrics, lead based metrics and sales metrics (Kingsnorth, 2019). Sales qualified leads and marketing qualified leads are basically focused by the company, multicoreware for their enhancement of business in the digital field.
Conclusion
In the above discussion, the content of digital marketing reflects the marketing strategies of the company multicoreware, a software company who are leading their business into a social media platform. The company MulticoreWare was founded in the year of 2009, and is headquartered at the city San Jose, California, the United States of America. They settled up their branches in 6 locations within the year 2015. A.G. Karunakaran is the CEO of the digital marketing company multicoreware. And the CTO is prof. Wen-mei Hwu. The company basically used products like x256, UHD code, and MxPA. The company deals with the services which includes video or image processing, networks of neural convolution and the optimizing performances of software, and they are leading their company with more than two hundred fifty employees. The company is particularly for E-commerce websites. To better understand customer behavior, many business owners conduct and first click tests. Benchmarking for usability is assessing the overall usability of a product or website. If a customer already has a significant number of participants or people eager to interact with the company’s product or website, this usability testing example will work well. The ease of use of anything is characterized as usability. Website usability, on the other hand, refers to how easy it is for people to traverse a company’s site. A website that has been optimized for usability allows visitors to accomplish whatever goals they set for themselves on the site without wasting time. E-commerce site visitors are looking for information on the things they wish to purchase. and this topic reflect the seo which shows the strategies the websites or the WebPages of the company are feasible to search and are maximally relevant and bring them up towards quarries of the search users and as per the consequences, the rank of search engine is doing better in the platform. The method of arranging a company’s website for the higher rank on the result page of a search engine in order to obtain more visitors is known as search engine optimization.
Reference list
Journals
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), pp.321-339.
Behera, R.K., Gunasekaran, A., Gupta, S., Kamboj, S. and Bala, P.K., 2020. Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53, p.101799.
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, pp.47-55.
Diez-Martin, F., Blanco-Gonzalez, A. and Prado-Roman, C., 2019. Research challenges in digital marketing: sustainability. Sustainability, 11(10), p.2839.
Dwivedi, Y.K., Rana, N.P., Slade, E.L., Singh, N. and Kizgin, H., 2020. Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services, 53, p.101909.
El Junusi, R., 2020. Digital marketing during the pandemic period; A study of islamic perspective. Journal of Digital Marketing and Halal Industry, 2(1), pp.15-28.
Gunawan, G. and Sulaeman, M., 2020. Determining Factors in the Use of Digital Marketing and Its Effect on Marketing Performance in the Creative Industries in Tasikmalaya. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 3(3), pp.2543-2550.
Herhausen, D., Miočević, D., Morgan, R.E. and Kleijnen, M.H., 2020. The digital marketing capabilities gap. Industrial Marketing Management, 90, pp.276-290.
Kim, J., Kang, S. and Lee, K.H., 2021. Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research, 130, pp.552-563.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
López García, J.J., Lizcano, D., Ramos, C.M. and Matos, N., 2019. Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), p.130.
Purwanti, Y., 2021. The Influence Of Digital Marketing & Innovasion On The School Performance. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(7), pp.118-127.
Santoso, R., 2020. Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid19 In Indonesia. JIET (Jurnal Ilmu Ekonomi Terapan), 5(2), pp.36-48.
Saura, J.R., 2021. Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), pp.92-102.
Vieira, V.A., de Almeida, M.I.S., Agnihotri, R., da Silva, N.S.D.A.C. and Arunachalam, S., 2019. In pursuit of an effective B2B digital marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 47(6), pp.1085-1108.
