MSc Management Global Strategy and Sustainability Sample Assignment

Introduction

Tesla is the world’s leading brand that manufactures electric cars and also exports its products to more than 20 countries. The brand and the product that the company provides are unparalleled.

The designs of tesla are unique and it provides its customer with unique technologies in their p[product that makes it great for use. Tesla has branches almost all over the world and the company is now thinking of increasing its branch further in European countries. The total revenue of tesla is 500 billion and they are implementing new technologies to gain competitive advantages

Task 1: External and internal factors

Pestle analysis of UK is

Table 1: Pestle analysis of UK

(Source: Created by Researcher)

Swot analysis of Tesla Company

Table 2: swot analysis of Tesla company

(Source: created by the learner)

However, considering three critical factors, it can be noted that the economic factor of the UK is highly suitable for Tesla to establish it in the UK. According to the pestle analysis of the UK, it can be noticed that the

Political factor of the Uk is highly suitable for Tesla company to establish its branch in the country. With the UK being a stable country with laws and a stable government it will allow foreign investors to easily attract and the investor can invest uninterruptedly. With the UK having high

Economic stability and a low rate of tax will increase more foreign investors from all over the world (Rastvortseva and Shchitova, 2020).http://MSc Management Global Strategy and Sustainability Sample Assignment The reduced tax rate creates an opportunity for Tesla investors to invest in the UK.

However, one thing that can be considered is that Brexit acts as a barrier because certain legal rules have been imposed on the UK for which companies can face problems in trading with other European countries.

High mortality rate because of the high mortality rate there is a large population in the country and as a result of this, the company can establish a company as it will support employment and will reduce the pressure of the government.

Because of using high technologies, Tesla has emerged as a leading brand in the automobile sector and along with it, it has not only gained a competitive advantage but also has become one of the leading producers of the automobile sector.

They have not only focused on using high technologies but also have cleaner fuels that can prevent pollution and also in return prevent climate change.

Tesla while inventing high-tech charges has enabled their customers to use charge free and their innovative technologies and new original ideas have put them ahead in competitive advantages (Przychodzen et al. 2020).http://MSc Management Global Strategy and Sustainability Sample Assignment

Tesla has always targeted the lower-end segment of the population that has enabled a large number of the population to buy Tesla automobiles. Moreover, the company by targeting the group has made it affordable.

Task 2: strategies in a global environment

Mckinsey 7-s Model

Figure: McKinsey 7s model

(Source:

McKinney 7s model

focuses on the overall improvement of an organization that carries the main seven elements on which it gives prime importance. skills refer to the talents and technological knowledge of employees that enable any organization to work faster.

Tesla has implemented this technique where it works with an advanced technological group of persons. Tesla hirs educated people who have the talent of introducing new technologies and innovative ideas that will help them create new technologies that they can install in their product (cgma.org, 2016). http://MSc Management Global Strategy and Sustainability Sample Assignment

The staff becomes more important when an organization is considered. Staff forms the working culture of any organization. The production of any company mainly depends on the working of the company. Tesla focuses on the company’s staff and provides a suitable environment for them.

Moreover, as they work together, the staff feels encouraged to work under their leader. When the overall staff and structure of the organization works then automatically the company will gain an advantage in establishing branches in other countries. The staff work systematically and gets the job done. Highly talented employees always look for different new concepts for boosting productivity.

Adkar change management model

Figure 2: Adkar model

(Sources: cgma.org, 2016).

With an increase in competitive advantage, Tesla has found that there is a need to change to gain a competitive advantage. Moreover, with the increase in competitive advantage, Tesla has incorporated new technologies that have made them remain ahead in the competitive market.

Also it the demands of customers on various new devices and new technologies have led Tesla to adopt new trends in the market. With an increase in demand of customers, Tesla has taken initiative to take part in the changes that new competition has made. Moreover along with the need for change, Tesla has incorporated different modes of strategies. The company while making up the changes has followed up a few steps.

Recommendations for Tesla

The recommendation that can be regarding the growth of the Tesla Company in other countries is that Tesla needs to work on employee management.

They need to establish proper well-built teamwork so that overall pressure is not on the upper management level and as the work can be distributed among all the employees. Proper engagement of employees needs to be done as it will make employees be a part of a team and take part in decision-making.

Reference

Journal

Collin, R., Miao, Y., Yokochi, A., Enjeti, P. and Von Jouanne, A., 2019. Advanced electric vehicle fast-charging technologies. Energies, 12(10), p.1839. Available at: https://www.mdpi.com/1996-1073/12/10/1839/pdf

Hirz, M. and Walzel, B., 2018. Sensor and object recognition technologies for self-driving cars. Computer-aided design and applications, 15(4), pp.501-508. Available at: https://www.cad-journal.net/files/vol_15/CAD_15(4)_2018_501-508.pdf

Peytcheva-Forsyth, R., Yovkova, B. and Ladonlahti, T., 2017. The potential of the TeSLA authentication system to support access to e-assessment for students with special educational needs and disabilities (Sofia University experience). Proceedings from ICERI2017, Sevilla, Spain, pp.16-18. Available at: https://journal.e-center.uni-sofia.bg/site/wp-content/uploads/downloads/2018/05/2_Peytcheva-Forsyth_Yovkova_Ladonlahti_en.pdf

Przychodzen, W., Leyva‐de la Hiz, D.I. and Przychodzen, J., 2020. First‐mover advantages in green innovation—Opportunities and threats for financial performance: A longitudinal analysis. Corporate Social Responsibility and Environmental Management, 27(1), pp.339-357. Available at: https://www.researchgate.net/profile/Dante-Leyva-De-La-Hiz/publication/334519203_First-mover_advantages_in_green_innovation-Opportunities_and_threats_for_financial_performance_A_longitudinal_analysis/links/60000acaa6fdccdcb85181d9/First-mover-advantages-in-green-innovation-Opportunities-and-threats-for-financial-performance-A-longitudinal-analysis.pdf

Rastvortseva, S. and Shchitova, S., 2020. FEATURES OF SHAPING THE COMPANY’S COMPETITIVENESS IN THE GLOBAL AUTOMOTIVE MARKET. JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS, (1), pp.71-82. Available at: http://www.jraic.com/index.php/tor/article/download/10/8