MSc Management Management Essentials Assignment Sample
Introduction
Good management practice is considered as the process involved in doing activities for the purpose of benefiting each and every aspect of a business firm. Other than this, the concept also seeks involvement of considering ways through which each and every way workers and individuals find ways for the purpose of maximising their potential through incorporation of unique skills.
“Management practices usually refer to the working methods and innovations that managers use to improve the effectiveness of work systems.
Common management practices include: empowering staff, training staff, introducing schemes for improving quality, and introducing various forms of new technology.”
Moreover, it is a course of action which is designed for the performance of work thereby accomplishing an objective in a significant manner.
As per the case study, it has been identified that Netflix is considered to be an American content platform as well as production company which is headquartered in Los Gatos California.
The primary objective of the business is to offer subscriptions based on the streaming services offering online streaming from “library of films and television series which includes those that it produces”.
The business has offices in France, The Netherlands, India, South Korea as well as the United Kingdom. It is also a member of the Motion Picture Association as well as distributes content from around the world.
The purpose of this report is to ensure identification of the mission, values as well as preferred style of management practices endured by Netflix.
It also critically evaluates the extent to which all these elements have been aligned in a prominent manner. The study would also reflect upon the “Battle of Streaming Giants” thereby determining the competencies of management.
Task 1
Mission of Netflix
Figure 1: Mission and Vision Statement of Netflix
(Source: Rivera, 2019)
The mission statement and vision statement of Netflix is emphasized in the entertainment industry. Direction for organizational development is determined by the strategic management of the online company.
Multinational business growth is influenced by the operational management of Netflix under the influence of subsidiaries and franchises like “StoryBots”. Therefore, the mission statement of Netflix is considered as “To entertain the world” (Rivera, 2019). http://MSc Management Management Essentials Assignment Sample
On-demand movie streaming services provided to customers are a corporate vision statement of Netflix. This business thrives on attaining fluctuating demand of consumers and the business operations are directed towards the entertainment industry.
Consumers access the website to reach out to their favourite streams. Crucial points of the corporate statement of Netflix indicate;
- Entertainment
- Global customer base
The first part of the mission statement aims at the entertainment business. The operation of Netflix is broad and the mission statement may be inadequate to explain its functionality. However, the primary function was to deliver entertainment to the consumers and diversify the business.
Netflix focuses on growing the business capital through the involvement of more members. The involvement of more members implies that entertainment is being provided to the target customers. This leads to the second point of Netflix’s mission statement.
The organizational structure of Netflix was designed in a way to accommodate the demands of a diverse audience. The members would possess a unique preference and it is Netflix’s responsibility to attain consumer demand. The vision statement of the OTT platform highlights the will to be a leading firm in the entertainment era.
Considering the strategic objective of a company, the importance of competitive advantage over companies like Walmart and Amazon is indicated. This company focuses on sustaining a competitive position by catering entertainment to the consumers.
The Corporate Vision statement of Netflix aims at improving leadership and operational effectiveness. Requirements for membership are escalated to satisfy the vision statement of Netflix.
The corporate vision statement is not descriptive and fails to evaluate the target market or market segments of Netflix. Neither does it explain how entertainment is provided to the consumers.
However, the statement describes why the service is being offered and through what medium does it get propagated. Thus it can be evaluated that Netflix aims at delivering entertainment to the target customers. A future strategic position in the entertainment industry would be sustained through these initiatives.
Values and preferred activities of management practice
Figure 2: Organizational Structure of Netflix
(Source: Anderson, 2019)
The organizational structure of Netflix is hierarchical but the modifications help it to be flexible for abrupt shifts in the global market. This corporate structure facilitates Netflix to deliver original and on-demand content for entertainment. Global customers are attained through this initiative and the mission, vision statements are fulfilled at one stroke.
The structural framework of Netflix ensures that business operations respond to unprecedented shifts in customer behavior. Corporate headquarters at Netflix are updated with organizational concerns. Accordingly, the changes in strategic management decisions are incorporated by Netflix (Anderson, 2019).http://MSc Management Management Essentials Assignment Sample A “Unitary” organizational structure is maintained and Netflix incorporates hierarchy to sustain executive control over the organization.
Functional groups are assigned for both online and offline operations. Efficiency in the quality of end products would be sustained and employees would learn about customer service from their mistakes. Market trends fluctuate over time and it is influenced by several factors.
According to Wiederhold and Martinez (2018), consumer purchase behavior depends on macroeconomic factors like regional currency rates and the cost of living of consumers.
High inflation rates promote the cost of living for consumers and they have relatively less capital to expense. In this scenario, customer purchase behavior can abruptly change and influence a shift in market trends.
For instance, the global pandemic restricted consumers to leave their homes. Social isolation was maintained to keep the virus away from employees. During such a scenario, consumers had no other option but to utilize online entertainment services like Netflix.
Accordingly, the current number of subscribers has escalated from 24.30 million in 2011 to 203.66 million in 2020 (Dean, 2021).http://MSc Management Management Essentials Assignment Sample The online platform believes in delivering entertainment to its consumers.
Necessary steps to improve the content being delivered are taken. In this way, a firm organizational structure is maintained in Netflix. Higher management focuses on employing candidates who keep the company objectives in priority.
As a result, 97% of the employees would end up doing the right thing (McCord, 2016).http://MSc Management Management Essentials Assignment Sample Human Resource (HR) policies are introduced to resolve issues with the remaining 3%.
Thereby it can be evaluated that the workforce at Netflix is prone to shortcomings but they focus on improving the issues to attain a competitive advantage in the entertainment industry. Breakdown of the organizational structure has been conducted in the above highlighted figure.
Alignment of the factors
Netflix thrives on hiring the best candidates from a global perspective. Transparency is sustained with the workforce and employees get the scope to take decisions independently (JOBS.NETFLIX, 2021).http://MSc Management Management Essentials Assignment Sample
Information is shared across the organization to ensure the propagation of real-time updates. An efficient team is maintained and the members are capable of modifying according to contrasting market trends. In terms of development a firm team; members share a common value of delivering quality entertainment to loyal subscribers.
Task 2
“Battle of the Streaming Giants”
Figure 3: Netflix vs. Amazon Prime subscribers
(Source: FinalBoss, 2018)
Global demand for Netflix programs has dropped over time as other online streaming websites gained impetus in the contemporary market. “Disney+”, “Apple+”, “Paramount+” and “HBO Max” are prime competitors of Netflix.
The online streaming portals have negatively impacted the market share of Netflix. Currently, 207.6 million paying subscribers of Netflix are present globally (Lee, 2021).http://MSc Management Management Essentials Assignment Sample A share of active subscribers also has an account in the competing websites.
The consumers utilize both the services and are capable of evaluating a better service from the two. The popularity of shows on Netflix was 50% higher than shows on other platforms.
It was highlighted that the service quality of Netflix was relatively better than competing brands. However, the global pandemic influenced an exponential growth in mobile entertainment services like Netflix.
Consumers were forced to maintain social isolation and competitors exploited the opportunity to introduce their streaming services. “Discovery+” was introduced with an attractive offer of $4.99 per month (Gao, 2020). http://MSc Management Management Essentials Assignment Sample
A strategic alliance with “Verizon” was formulated and 55 million customers were envisioned to be served through this coalition. Similar streaming services were already introduced by Disney, Amazon, and HBO. Competitive pricing on behalf of a subscription for the streaming services is implemented. A standard streaming plan on Netflix costs $10.99 every month.
In contrast, an “Amazon Prime” membership costs $12.99 every month (FinalBoss, 2018).http://MSc Management Management Essentials Assignment Sample In addition to the streaming subscription, a Prime subscription also ensures one-day delivery in the retailing sector of Amazon.
Netflix on the other hand can support the access of multiple devices and stream “4K HDR” quality videos. This feature is not abundant in Prime Videos.
Comparing the content of each streaming website, “Amazon Prime” possesses the highest number of films and web series. Approximately 22,971 different contents are available on “Prime Videos” in comparison to 5,617 on Netflix (FinalBoss, 2018).http://MSc Management Management Essentials Assignment Sample
However, some of the relevant content on Amazon is available on behalf of an additional payment. The content of Netflix has been critically acclaimed by eminent personalities and garnered approximately 62 awards.
The size of the content library for Netflix depends on the location and can be identified as a major drawback for the streaming service. For instance, Netflix UK had 4,616 titles to stream and USA had 4,512 titles to stream from.
In 2018, Netflix decided to invest $8 billion in 700 original shows. In this way, the streaming service has been improving its visual content. Emergence of new platforms intensified the competitive scenario.
In 2019 “Disney+” offered access to entire Disney, Marvel, and Star War films at cheaper prices. The strategic pricing attracts more customers and the market scenario develops to be more competitive eventually.
Management competencies of Netflix
The core competency of Netflix is to ensure proper delivery of world class content in terms of movies as well as TV shows to the consumers through the help of online streaming. Regardless of this, the core itself is being surpassed by its competencies through the creation of its own original.
A management framework initiates a business organisation to seek description, development as well as utilize its core competencies for the purpose of being victorious in terms of the cutthroat competition.
This primarily is dependent upon the type of the industry in which it intends to operate or what it is dealing with. This aids the business firm to be specific in terms of their work and exert better output. The activities are further performed by business firms such as Netflix to meet up with the context of core competencies.
The primary business of the organisation is to create “subscription-based streaming service that provides online streaming of a collection of films and TV programs”. Competitive pricing on behalf of a subscription for the streaming services is implemented (Sitkin, 2019).http://MSc Management Management Essentials Assignment Sample
A standard streaming plan on Netflix costs $10.99 every month. In contrast, an “Amazon Prime” membership costs $12.99 every month This further ensures inclusion of an in house series which is required to be taken into consideration. This also is produced in house series which streamlines entertainment service providers.
It is also the member in streaming live thereby watching the wide selection of award winning documentaries, TV shows as well as thousands of internet incorporated devices. It also has members in streaming live as well as seeking a wide selection of the award winning documentaries as well as TV shows.
The business firm is identified to maintain its CSR value through the help of reacting as well as participating in the global causes in a significant manner. It has been acknowledged in terms of the present core competencies where Netflix donates £3.9m to the black creators. It aids in supporting the worldwide protest with respect to the pledge demonstrating Black Lives Matter.
Task 3
Critical evaluation of potential impact of Netflix Managers in promoting Emotional Intelligence
Netflix adopted a “no-holds-barred” approach to HR for the purpose of gaining potential attention in terms of both good as well as bad.
Application of key methods, Netflix is required to be radical thereby mitigating challenges that can be faced by various organisations. In accordance with the management practices of Netflix, leaders as well as managers are required to live as well as breathe the values of business into everything.
The mission statement as well as company values aids in determining growth as well as development. Voth (2020) stated that management practice is considered as the process involved in doing activities for the purpose of benefiting each and every aspect of a business firm.
Other than this, the business have relied on word of mouth as well as brief description in order to help individuals in deciding whether the content is attractive or not. Furthermore, the firm has also formulated a “recommendation engine” in order to help in prioritising the orders which offers key suggestions to the consumers.
Furthermore, the business has also revamped the management of performance completely through the evaluation as well as assessment of various practices. For instance, in the case of Netflix it has been recognised that the business opts for a “360 degree review procedure.” It has been identified that the reviews are quite regular but lack an adequate amount of formality.
Good management practice is considered as the process involved in doing activities for the purpose of benefiting each and every aspect of a business firm. Other than this, the concept also seeks involvement of considering ways through which each and every way workers and individuals find ways for the purpose of maximising their potential through incorporation of unique skills.
In accordance with this procedure, their colleagues in terms of “stop, start as well as continy” are advising the workers.
The reviews began in an anonymous manner for the purpose of avoiding awkwardness and then shifted the same to signed feedback thereby determining “face to face 360 reviews”.
Furthermore, taking into consideration the strategic goals of the business, the significance of competitive advantage business firms such as Walmart as well as Amazon is indicated. The company opts for full transparency where individuals are able to handle any kind of truth in a potential manner (Pranam et al. 2018).http://MSc Management Management Essentials Assignment Sample
Other than this, Netflix has many different competitors in this particular field and one of its competitors is “iQiYi”. It is considered as a leading streaming firm which is primarily famous in China.
Moreover, healthy relationships are being constructed among the team members which aids in boosting the inspiration. Netflix has also focused upon encouraging workers through the development of employee culture which aids in supporting efficient decisions.
Critical evaluation of the potential for the emotional intelligence of Netflix’s Managers to impact organisational performance
Emotional intelligence is accounted as a significant factor which aids in positively influencing organisational performance in a significant manner. Over the past few decades, it has been observed that there has been tremendous growth in terms of “Emotional Intelligence research.”
Emotional intelligence cannot be considered as a trait but it is a relevant programme intervention which seeks inculcation of a key combination of dynamic skills which are necessary for an organisational set up. Within Netflix, emotional intelligence comprises a potential set of qualities as well as competencies which aids in capturing a broad collection in terms of disposition as well as individual skills.
It also consisted of attributes in the form of soft skills along with “inter and intra personal skills” (Noja et al. 2020). http://MSc Management Management Essentials Assignment SampleThese are outside the traditional dimension in the form of specific knowledge, technical and professional skills along with general intelligence.
An emotion in this regard is considered as an intrinsic part which aids in influencing the behaviour of an individual. Furthermore, consumer purchase behaviour depends on macroeconomic factors like regional currency rates and the cost of living of consumers.
High inflation rates promote the cost of living for consumers and they have relatively less capital to expense. Ode and Ayavoo (2020) stated that emotions are considered as an intrinsic part which helps in handling relationships in a prominent manner.
Furthermore, emotional intelligence aids in improving the individual along with organisational performance of a firm. It also plays a crucial role in the productivity of workers thereby signifying the growth and development.
It also aids in enabling the quality in perceiving, controlling as well as assessing emotions in a significant manner. Roos and Pike (2018) asserted that “Emotional intelligence refers to emotional awareness and emotional management skills which provide the ability to balance emotion and reason so as to maximize long-term happiness.”
In the case of Netflix, it can be recognised that emotional intelligence helps in determining the passion to work and also enhances the propensity of suspending judgement in a potential manner. In terms of resource acquisition,
Netflix is identified to be deemed efficient as it aids in acquiring key factors in terms of the production of raw materials, capital, labour as well as technical expertise in a significant manner. This is considered as an efficient criterion for a business firm in enhancing organisational productivity.
Task 4
Managing yourself- Resilience
Netflix has focused on creating a culture representing freedom and responsibility of its team that would increase innovation and creativity aspects in their provided services. As mentioned in the provided case study of Netflix, it was identified that this streaming service business has incorporated values for employees to actively manage themselves.
This “manager of self” attribute of employees includes factors such as “decision making, emotional intelligence, creativity and resilience” for increasing active participation from its workforce. It has given the power of information, freedom and power to make necessary decisions by the employees for driving workflow within a productive culture at Netflix.
Resilience plays a significant role in self-management activities among employees to improve their professional strengths leading towards more sophistication in innovative and creative approaches to their job responsibilities.
As reported by Meintjes and Hofmeyr (2018), resilience guides individuals to develop desired skills and knowledge for managing crises as well as overcome hardships with their strengths.
This would benefit employees at Netflix to overcome challenges faced in managing themselves while increasing personal strengths for not becoming overwhelmed for decreasing organisational workflow.
In addition, development of efficient resilience attributes would be beneficial for team members to manage their responsibilities and work through problems to increase mechanism of “dream team”.
This firm has focused on increasing employee’s self-management skills by building a sense of responsibility, team working skills for increasing resilience among employees, and chasing standard management approaches.
Netflix has created an efficient self-management practice that has helped its employees to develop necessary skills such as resilience and a sense of responsibility for increasing their professional strengths.
As mentioned by Meintjes and Hofmeyr (2018), resilience guides an organization to create an environment of “confidence, empowerment, optimism, and empathy”. This has helped this organization to improve its human capability for addressing change and increasing innovation requirements.
Other than this, improved resilience would benefit this organization to change its organisational culture in future by increasing exposure to adapt to both success and failure. Hence, it can be asserted that encouraging employees to develop self management attributes with increased resilience and responsibility would benefit Netflix assuring its future success.
Managing Relationships – Stakeholders
Stakeholder relationship management is an essential attribute for increasing value in an organisation by addressing needs and expectations for both external and internal stakeholders.
As opined by Kennett Hensel and Payne (2018), active participation of stakeholders guides businesses in resolving issues by influencing economic and physical attributes in development of organisational culture.
Netflix has developed efficient stakeholder management practices including efficient teamwork, collaboration and communication activities increasing feedback activities for better performance management attributes.
Other than this, Netflix has focused on integration of trust and transparency for efficient management of relationships with its external and internal stakeholders.
Competency management activities including different organisational factors such as alignment of organisational associated skills, knowledge and guidelines for employee behavioural has benefitted Netflix in developing efficient relationships with its internal stakeholders.
As narrated by Johennesse and Chou (2017), competency management activities increase organisational work morale, safety, and easier recruitment and retention opportunities along with decreasing overall corporate risk. Integration of managerial personnel in decision making processes, professional behaviour during feedback activities as well as collaborative work ethics within a team has assisted Netflix for efficient internal relationship management.
However, high operation cost of operating a big organisation such as Netflix for managing relationships between its employees and managerial system has created challenges for continuing this process.
Netflix has rejected the idea of laying off its employees on a yearly basis that possesses limited contribution to organisational development with inefficient performance attributes.
Incorporation of honesty, trust and kindness are ingrained in the employees of this organisation that has helped this organisation in development of efficient and long term relationships with its stakeholders.
As suggested by Choi et al. (2017), long term working relationships with employees increase happiness while encouraging them to develop close relationships with others leading towards innovation. It also encourages them to focus on their personal and professional development attributes for being competent to provide consistent performance towards organisational development.
In terms of relationship management, Netflix deals with external stakeholders such as government, suppliers, creditors and customers. In an article published by Harvard Law, it was evaluated that Netflix has incorporated a genuine and transparent information environment that has helped this organisation to address information gaps between executives and other institutions (CORPGOV LAW HARVARD, 2021).http://MSc Management Management Essentials Assignment Sample
These activities include regular meetings and interactions between executives in Netflix and development of open access to data about organisational performances. Despite financial hardships and fierce competition, it has resulted in management of corporate events without any major legal and corporate challenges in subscription service market.
This has also supported development of transferability with other organisations with a broad and transparent corporate culture and standard operational practices.
Netflix has focused on maintaining quality of its original content for management of better relationships with customers. In an interview with a former Facebook executive Chamath Palihapitiya with CNBC, it was pointed out Netflix incorporating direct relationships with customers has helped this organisation to develop a sustainable long term business model (CNBC, 2021).http://MSc Management Management Essentials Assignment Sample
It has included data pool development and analysis of the same for producing its original content that helped in generation of efficient relationships with customers.
This has increased overall subscription number of consumers using Netflix with a generation of approximately $142 billion last year (CNBC, 2021).http://MSc Management Management Essentials Assignment Sample Thereby, it can be asserted that Netflix has created an efficient business model by developing efficient relationships with its external and internal stakeholders by incorporating a competency management style.
However, better management of its financial activities along with management of its expiring business model would be required for supporting its operations.
Managing Relationships – Conflict and Negotiation
Conflict and negotiation have different mechanisms in management of relationships in a workforce as well as with external supplies, creditor and third party organisations.
As reported by Caputo et al. (2019), conflict and negotiation share different aspects of developing improved communication and integrating mutual benefits to run a business.
Organisations including Netflix face challenges in facing conflict inside the workforce with employees along with differences in agreement with executives, managers, leaders, government and consumers. Inclusion of efficient negotiation is required for management of the conflict and developing amicable solutions for creation of beneficiary solutions between two or multiple parties involved in a conflict.
This organisation has developed an integrated system of management, executives and leaders for management of its employees and other external requirements for business development with efficient conflict management and negotiation skills.
Netflix has implemented efficient hiring processes of best talents, team workers who have possibilities for bringing value to develop a “dream team” to reach tremendous professional development opportunities within this organisation.
As poised by Papadonikolaki et al. (2019), an efficient recruitment process meeting specific job responsibility objectives improve productivity and performance.
This has helped these businesses to attract a larger number of desired candidates with efficient economic support with same attributes in team management and innovative approaches.
It has assisted Netflix in driving competency management, information management activities reducing possibilities for development on internal conflict. However, strict feedback, constant performance improvement requirements as well as lack of innovative attributes create challenges for employees in this organisation facing issues of conflict on taking necessary decisions.
Inclusion of constant excellence and creativity in individual and surrounding colleagues in Netflix has helped in promotion of communication and collaboration within organisations.
As narrated by Hyunkyung Lee and Curtis (2014), an efficient negotiation activity requires a clear verbal and non-verbal communication channel for expressing and exchanging different terms of information.
Netflix promoting better communication skills and employee’s autonomy to disagree in different decision making has helped in development of efficient conflict development, management as well as negotiation of better solutions to be incorporated.
In management of better quality of content creation by development of an efficient workforce has helped Netflix to decrease negation power of its consumers and suppliers to work with this organisation.
This has helped this business to manage streaming industry by increasing its popularity as a quality original content streaming business on a global scale.
Netflix focusing on performance of its employees rather than providing them job security and claiming financial appraisal according to their contribution helps in management of efficient negotiation.
As mentioned by Conine Thomas and Leskin (2016), employee negotiation for benefits increases development of long term and trustworthy relationships with employees by meeting their needs with team working and performance management activities. It would lead towards creating an inclusive and motivated workforce while increasing innovation and creativity attributes to increasing quality of the service provided by Netflix.
However, increasing size of this organisation, increasing operation activities as well as extensive focus on management of diversity and creativity would increase conflict and associated negotiation issues in future.
Managing Teams – Teamwork
Team management focuses on team building that facilitates in achieving common objectives. Anticipated outcomes are achieved by team leaders through structuring accurate teamwork objectives.
Teams are being managed by leaders to focus on a relevant selection of people in a team. However, skill gaps among team members may create complications for an entire team in terms of not executing their roles properly. Efficiency of each team member needs to be analysed to recruit them in proper teamwork. Effective hiring processes may increase scope of managing teamwork.
In this particular context, Netflix, which is an American content platform, has focused on developing a “dream team”. Core philosophy of this company is to engage people by working together.
As stated by Tannenbaum et al. (2021), willingness to engage in group activities provides an opportunity to execute teamwork. Conduction of coordinated performances reduces stress of team members, which helps in controlling adverse situations in a team. Team collaboration provides an opportunity to share relevant information with team members, which guides in achieving goals.
Healthy relationships are constructed among team members that boost inspiration among them. Internal conflict among team members can be reduced by maintaining mutual respect among team members.
For instance, open communications are conducted among team members through involvement of group leaders to help in improving team members’ relations.
As reported by Thielsch et al. (2021), commitment levels of employees are increased due to sharing of proper guidance. Job demands are fulfilled by team members through following instructions given by team leaders.
Complex information needs to be analysed by team leaders so that efficient team performances are submitted for achieving team goals. Strength of an individual increases from training, which is given by team leaders. Group rules need to be established for execution of team performances in a proper manner.
Team missions can be accomplished through construction of accurate team missions and it is required to be transferred to them by open discussion. Misunderstandings among team members are avoided through delivering replies to questions by team leader.
Netflix has focused on encouraging employees through developing employee culture that supports the construction of effective decisions. Dream team of Netflix are focused on maintaining positive working ambiances so that innovative ideas are generated from them.
Team members get executed for offering them flexibility that supports working together. As claimed by Schmutz et al. (2019), team performances are efficiently conducted through construction of healthy relationships.
Rewards are provided to team members through analysing capability and performances, which support increasing quality of performances. Stressful situations are handled by team members of Netflix through clear thinking intentions among team members.
Conclusion
Management practices are regarded as the potential factor which ensures in doing activities for the purpose of helping business firms. From the above study, it can be presumed that Netflix is regarded as an American Content Platform along with production companies that are headquartered in Los Gatos, California.
The business aids in thriving in terms of attaining fluctuation of demand of the consumers as well as business operations which are directed towards the entertainment industry.
Furthermore, it has been found that Netflix aids to focus upon the growth of business capital through the involvement of core members. This has been designed in accommodating the demands of diverse audiences.
This particular firm aids to focus upon the sustenance of a competitive position within the global interface. The management practices along with employee intelligence constitute strategic satisfaction. Employees in this are required to enhance their attributes of emotional intelligence which in turn would increase the job productivity.
For the purpose of achieving work life balance, the business aids in the development of emotional intelligence, Netflix aids in the development of interpersonal skills in terms of the team members to work efficiently within the firm. For achieving work life balance, Netflix aids in the development of emotional intelligence which provides guidance in thinking as well as actions.
From the above study, Netflix has been developing efficient stakeholder management practices in terms of efficient team work thereby increasing feedback activities for better performance management practices.
Other than this, workers aid in appreciating the emotions of the colleagues thereby increasing productivity and motivate them accordingly. Netflix on the other hand aids in development of emotional intelligence in terms of improvement of social life and productivity.
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