Project Management Leadership Assignment Sample
PROJECT MANAGEMENT LEADERSHIP AND SKILLS: PLANNING AND CONTROL
Introduction
In the modern era, project management needs to play an important role in order to achieve success in the long term and there is a huge importance of proper project planning and control in ensuring the access of the project. One of the biggest duties of the project management is to meet the expectation and satisfaction level of stakeholders or else the project deliverable may not be able to achieve success. In this report, a case study of The Yang Sing Hotel in Manchester’ has been provided which has closed due to many reasons and it may be considered as a project failure. Additionally, the report will also evaluate the real role of project managers who will play an essential role in designing a proper stakeholder management, risk management and people mangers which will help the project manager to relaunch the hotel.
Evaluating the Mission and SMRT Objectives of the project
Yang Sing Oriental was an extremely popular hotel which was situated in Manchester, however, due to multiple reasons such as economic crisis the management of the company has planned to close the hotels. The new project managers need to use SMART objectives before relaunching the hotel which may help the project managers to analyse the present condition of this luxurious hotel industry in Manchester. One of the main benefits of using SMART objective is that it is impactful in developing the program objectives and aims and it mainly includes 5 types of objectives such as measurable specific, relevant, attainable and time specific (Bjerke & Renger, 2017).
| Elements of SMART objectives | Implementation of objectives in making the hotel relaunching program successful |
| Specific | 1. To increase the booking rate of the hotel by 10-15% which will be impactful in enhancing the revenue of the hotel
2. To fix the room booking price of the hotel before analysing the market condition or else the problems of the hotel may not be solved |
| Measurable | 1. To improve the guest revenue of the hotel such as £50 for per customers
2. To make a strong website of the hotel which will increase the number of foreign tourist by 15% in next 2 years |
| Achievable | 1. To use the promotional and use effective marketing strategies in order to increase the hotel vacancy also in week days |
| Realistic | 1. To improve the profitability by 12% of the hotel by implementing cross selling strategies as it was a boutique hotel
2. To provide luxurious experience to every customer of hotel and that may help the hotel to retain 10% of its customers |
| Time bounding | 1.To execute social media marketing strategies which will be useful in increasing the customer rate by 14% in upcoming 6 months
2. The overall problems such as revenue increasing, customer rate, operational cost will be measured in every single quarter of a financial year |
Table 1: SMART objectives before relaunching the hotel
(Source: Self-Created)
The SMART objective will definitely create a positive impact on the growth and success of hotel in Manchester and one the main benefits of the SMART objectives is that it always focuses on reducing the risk factors of the hotel. Analysing the history of the hotel it has found that Yang Sing Hotel was established in 1977 and the hotel mainly follows a traditional Cantonese cuisine and always believes in providing high quality service to customers (Yang-sing.com. 2022). Additionally, if the project managers if the hotel will be able to follow the SMART objective then the hotel will be able to increase the overall review by targeting more guests to the hotel.
Stakeholder Management
It is one of the main responsibilities of the project managers of the hotel to develop an effective stakeholder management planning which will help the project managers to meet the satisfaction level of stakeholders and engage the stakeholders in an effective way. An effective Stakeholder management always plays a crucial role in managing and handling the external relations of a project as there is a huge requirement of effective communication channel in developing an effective stakeholder management (Remme & Waal, 2020).
Identify
Identifying the key stakeholders is the key and first step of stakeholder management and in that case, the project managers of this hotel need to identify the key stakeholders who create a massive impact in fulfilling the project in a successful manner. Additionally, investors, employees, and customers may be considered as important stakeholders for this project and the project managers need to improve the engagement of stakeholders for optimum success in the project. It has been observed that NatWest Commercial Banking is the private investors of the hotel even though it will be extremely impactful if the project manners will identify more investors who will invest a huge amount of money in order to ensure the profitability and sustainability of the company (Refers to Appendix 1). Many modern companies also implement an effective stakeholder’s engagement plan with the help of several theories and stakeholders models who will prioritise the actions and behaviour of stakeholders by analysing the conflicts of interest in a project (Bahadorestani, Naderpajouh & Sadiq, 2020).
Figure 1: Stakeholder Management
(Source: Bahadorestani, Naderpajouh & Sadiq, 2020)
Analysis
Analysing the stakeholders is one of the main duties of the project manager while if the project managers will not be able to understand the most influential stakeholders then the project planning may be disrupted. In this case study, customers and investors are two important stakeholders for the hotel which have a great impact in influencing the project success. On the other hand, a project mapping needs to be done by the project manager and needs to analyse the least essential and most essential stakeholders for the hotel. Vendor and employees do not have a huge influence on this project which indicates the project managers’ needs to meet the satisfaction and expectation levels of investor and customers for the success in the project.
Figure 2: Stakeholder mapping
(Source: Self-created)
Plan
The project managers need to maintain effective communication with the stakeholders for the better engagement of stakeholders. In addition to that, the designing of online chat bots may help the customers to get proper information about the hotels. Additionally, the financial information required providing to the investors or else the investors may not show proper interest in the project and that may ruin the project. Modern project managers have used multiple innovative technologies to move the involvement of stakeholders in a project such as scenario analysis and Multicriteria decision analysis which also reduces the risk of the project (Bostick, Holzer & Sarkani, 2017).
Engage
The project managers of the hotel need to perform and follow the previous three steps of stakeholder management or else the stakeholder manager prices may be recruited which harm the project deliverables. It is one of the most essential duties of the project manager of the hotel to provide all important infestation to the investor which will attract the investors to invest a huge amount of money in this project. An effective communication and reporting plan also influences the customers to book the room and enjoy the excellent service of the hotel.
Planning and Scheduling
Project activity plan
In this report, a project activity plan is designed which will help to overcome the existing and upcoming changes of the hotel. In the initiation stage, the problems and challenges of the hotel need to be addressed and after that the project team planning and budget planning needs to be conducted. In the execution stage most of the important task needs to be domes such as electrical, plumbing and many more which will provide 24 hours electricity to the hotels. An exterior is required to be designed which will beautify the exterior of the Hotel and provide supreme experience to customers. Resource control planning is one of the main elements of this planning and it may include any operations such as risks, cost and resource management. A reputed journal also states that project management is required to estimate the total cost of the project and choose a proper project plan which will improve the status of the project (Soltan & Ashrafi, 2020).
Resource allocation and utilization plan
| Types of resources | Utilisation of the resources |
| Financial | 1. The prime intention of using financial resources is that it will provide a financial support to recover the financial loss and improve the facilities of the hotel to attract more customers
2. Another important uses of financial resource is that it will be useful for the hotels to pay salary to the employees of the company |
| Technological and marketing resources | Technological resources such as the innovative marketing tools will help the hotel to attract new customers worldwide.
Additionally, it will provide updated and modern facilities to the guests of the hotel which is useful in improving the brand image of the hotel. |
| Physical and Human resources | 1. The hotel needs recruit a huge numbers of skilful and professional employees who will be able to provide an excellent service and meet the satisfaction level of customers
2. An effective Human Resource Management (HRM) required to be established by the hotel which will manage and handle the overall functions of the hotel in an effective way |
Table 2: Resource allocation and utilisation plan
(Source: Self-Created)
Cost estimation and allocation of resources
Cost estimation and allocation of resources
| Cost elements | Allocation of resources for resolving the cost issues |
| Cost of remodelling and installation of the physical structures for hotel innovation | 1. The financial resources need to be allocated in the way after the creation of a proper budget structure
2. The optimisation of the cost of labour by integrating automation process of hotel cleaning and automated smart systems of controlling room services by different tablets as is done by the room operational automation of citizenM hotel (Refer to Appendix 5) |
| Cost of digital innovation including safeguarding cyber security channels of hotel | 1. Create different smart processes for the handling of the cyber threat of the hotel by letting the employees be trained in understanding the complexity of the automated systems and cyber security up gradation
2. Creating specific digital IDs of the staffs of the Yang Sing Hotel and having better ways to let the staffs repeatedly frequent the updating process of security optimisation |
| Cost of recruiting effective management to resolve the issues of poor management styles from previous | 1. Practice the style of Visionary Management in the understanding of the management procedure of the Yang Sing Hotel
2. Have better managerial processes be integrated in the training program and let the different values of management to consider the change in the HRM of Yang Sing Hotel |
Table 3: Cost estimation and allocation of resources plan
(Source: Self-Created)
Timeline schedule
| Project activities | Time required |
| Creating the blueprint for the remodelling of the hotel building | 6 months |
| Upgrading the security of the different internet channels of the hotel | 3 months |
| Advertising for an effective HRM and recruiting the suitable HRM for the hotel management | 5 months |
| Recruiting better people for the logistics department and setting up digital automation for the logistics | 8 months |
Table 4: Timeline table
(Source: Self-created)
Risk Management Assessment
| Risks involved to undertake project management | Methods of resolving such risks |
| Insufficient stakeholders and poor outsourcing of funds | The shortage of funds due to the lower efficiency of the stakeholders may be resolved by the appropriate recruitment of a better sponsor in the senior level management |
| Constructional risks involved during remodelling activities | Better workers insurance with the remodelling activity of the hotel building and better on-site monitoring |
| Poor charging of per overnight staying cost of guests and excessive economic friction | Increasing the per-night cost of staying by bringing in more innovation and improving the additional beneficial facilities of the hotel |
Table 5: Table for Risk Management Assessment
(Source: Self-created)
The scope of the risk management of the assessment of the project has been usually in the framework of the poor understanding of the employees and the lack of a collaborative environment (Keersm & Fenema, 2018). Moreover, the issue of the risk management have been one of the most important aspect of the remodelling of the Yang Sing Hotel, where it has been reported that the hotel has several areas of remodelling which incurs the modification of the structures of the different repairing works, and the roof that have be leaking for a longer duration of time that involve critical worker risk (Refer to Appendix 2). The Yang Sing Hotel may charge the price based on the rival organisations that may let the hotel have a better base of competitive pricing strategy, thus focussing on the resolving of the risk of financial liquidation in the near future.
People Management
Areas of conflict arising within the project
Lacking of the basic objectives to be resolved with poor transparency
The transparency in having the objective of launching the Yang Sing Hotel with better efficiency may be met with proper planning, where all such different project plans require strict clarity. The conflict may arise due to the real issue of the people management where the employee in the lacking of a better planning structure may be directed to be confused and thus have greater inefficiency. Moreover, the lack of efficiency in a project management of Yang Sing Hotel usually may arise due to the setting of unrealistic or not clarified objectives, where the management of the people involved in the project may become entirely different. The identification and analysis of the objects related to the project development may be clearly in line with the management of the project development plan, where such lack of clarity may cause brief instability and thus pausing the development of the project (Cristóbal et al., 2018). The lack of the definitive strategy that needs to be followed to remodel the Yang Sing Hotel may cause great hindrance to a great extent mostly due to the non-existence of the blueprint about the better management of the project.
A cornered and low budget for project management
The non understanding of the proper allocation of resources and operating in the umbrella of closed and edge budget may bring in the issues of having the project sink and meet a more disastrous outcome. The problem of not being able to estimate the required budget first to model the Yang Sing Hotel has been a great issue from the past where there have been severe economic crises in the past (Refer to Appendix 3). The issue that is with the budgeting of the Yang Sing Hotel is the not being able to have any risk where the different contingencies may seriously affect the project management.
Insufficient training of the workers involved
The workers employed for the remodelling of the Yang Sing Hotel have been in the issue of not being able to receive proper training, which may be associated with the deterioration and the reduction in the quality of work. The tasks that are required for the modelling and taking care of the parts of the Yang Sing Hotel may require efficient personnel in the department of training. The labour market often faces the critical issue of not being aligned with the critical issues of the worker employment, where lack of being flexible in terms of washes point to poor strategic decisions (Breinek, 2018).
Lower level of communication among the workers
There have been greater problems associated with the poor level of communication of the different workers when the workers may feel dissatisfied and lack a certain degree of transparency. The lower communication and the poor style of communicating with the employees of Yang Sing Hotel serves as one of the greatest challenges in the times of digitalisation, where communication have been a key strategy for better collaboration of workers. The factor of the human resource is one of the essential factors responsible for the project management and development, where the different sources of human resources have been emphasising the need for worker employability to a higher extent (Fossum et al., 2018).
Figure 3: Human resources for project management
(Source: Fossum et al., 2018)
Strategies taken to resolve the conflicts
The people management at a Yang Sing Hotel lies usually in the setting of the daily job role in a transparent manner, where the open way of communicating the objectives and explaining the required necessities have become one of the most important features for the success. The scale of measuring the success of the completion of a project lies in the degree of attaining the goals, the nature of clarity of the project and the being more specific with the objectives (Zwikael, Chih, & Meredith, 2018).
The budget corner needs to be increased with better suitable methods applied for the improvement in the stakeholder’s relation, and training the workers in a different program may cause the productivity of remodelling the Yang Sing Hotel to increase.
Reasons for having a sponsor in the management of the project
There has been a starting need for the sponsor to work as the senior management lead in the remodelling of Yang Sing Hotel for better funding, which has been a major problem while the hotel has been entertaining guests (Refer to Appendix 4). The significance of having a sponsor in the team of the project management is usually inclined towards being more responsible for the project within a given set of objectives (Breese, Couch, & Turner, 2020).
Management style chosen for the appropriate management of the project
The style of management that needs to be chosen in the Yang Sing Hotel is the Visionary Style of management where such management has the decisions best taken by the managers to have a better vision be reached and attained within a short period of time. The Yang Sing Hotel has been terminated due to liquidity and thus shut out for longer terms, where such issues have arrived due to the problem of a loose management decision.
Conclusion
It may be concluded in respect of the remodelling activity and the efficiency of recruiting a project manager to consider the management of the project of the Yang Sing Hotel that the ways of management and the risks associated with the managing people have been discussed with better reference in the assessment.
References
Bahadorestani, A., Naderpajouh, N., & Sadiq, R. (2020). Planning for sustainable stakeholder engagement based on the assessment of conflicting interests in projects. Journal of Cleaner Production, 242, 118402.
Bjerke, M. B., & Renger, R. (2017). Being smart about writing SMART objectives. Evaluation and program planning, 61, 125-127.https://doi.org/10.1016/j.evalprogplan.2016.12.009
Bostick, T. P., Holzer, T. H., & Sarkani, S. (2017). Enabling stakeholder involvement in coastal disaster resilience planning. Risk analysis, 37(6), 1181-1200.DOI: 10.1111/risa.12737
Breese, R., Couch, O., & Turner, D. (2020). The project sponsor role and benefits realisation: More than ‘just doing the day job’. International Journal of Project Management, 38(1), 17-26. https://doi.org/10.1016/j.ijproman.2019.09.009
Breinek, P. (2018). Problems of older workers on the labour market. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 10.11118/actaun201866041073
Fossum, K. R., Danielsen, B. E., Aarseth, W., & Johnsen, S. O. (2018). A project management issue of new technology developments: A case study on lack of human factors’ attention in human–robot interaction. Proceedings of the Institution of Mechanical Engineers, Part O: Journal of Risk and Reliability, 232(2), 164-173. https://doi.org/10.1177/1748006X17728601
Keers, B. B., & van Fenema, P. C. (2018). Managing risks in public-private partnership formation projects. International Journal of Project Management, 36(6), 861-875. https://doi.org/10.1016/j.ijproman.2018.05.001
Remme, J., & de Waal, A. (2020). High performance stakeholder management: what is needed?. Measuring Business Excellence.
San Cristóbal, J. R., Carral, L., Diaz, E., Fraguela, J. A., & Iglesias, G. (2018). Complexity and project management: A general overview. Complexity, 2018.https://doi.org/10.1155/2018/4891286
Soltan, S., & Ashrafi, M. (2020). Predicting project duration and cost, and selecting the best action plan using statistical methods for earned value management. Journal of Project Management, 5(3), 157-166.doi: 10.5267/j.jpm.2020.3.002
Yang Sing Chinese Restaurant Manchester – Yang Sing – Cantonese Chinese Restaurant Manchester. Yang-sing.com. (2022). Retrieved 15 February 2022, from http://www.yang-sing.com/history/.
Zwikael, O., Chih, Y. Y., & Meredith, J. R. (2018). Project benefit management: Setting effective target benefits. International Journal of Project Management, 36(4), 650-658. https://doi.org/10.1016/j.ijproman.2018.01.002
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