Research proposal – The Construction of National Identity in British Media Coverage of Sport


The formation of British national identity had always proven a lengthy and difficult procedure. It started during the introduction of something like the British monarchy and has persisted throughout the decades as various factions have attempted to establish oneself in relationship to that though (Ziaee,, 2021). This study will look at how the media shapes British national identity. This will concentrate on sports broadcasting, particularly ways everything will be  utilized to foster a culture of British culture in postoperative UK.

  The concept of British culture originally constructed to characterize the dominant population in England, and has evolved over the decades as other communities have attempted to characterize itself in suggests that the concept of English culture (Erik Meier,, 2019). Sports provides an intriguing entry point within conversations concerning national identity since it can deliver a strong graphic display of whatever is going on within the United Kingdom – together at home and abroad. Throughout sports, there will always be a space for those that do not fit the mold: some of these are people of color, others will be  disabled, others will be of LGBT community, and so forth. It is a fantastic opportunity for individuals throughout a wide range of living, irrespective of ethnicity, sexuality (or handicap), to participate in physical sports that promote principles like justice and opportunity, which already have historically being linked to “British culture.”

The mainstream press, according to this research, has a significant influence in establishing and creating national identity. Keeping all that in consideration, it is indeed critical to analyze sport’s involvement throughout overall procedure. Sport seems to be a platform for individuals to bond along with the citizen of their country as well as to represent the country’s ideals, ethics, and convictions. This study will analyze why sports had been represented throughout most of the time frame, as well as whose organizations had been picked as heroes and also the themes they addressed, using a variety of materials such as publications, broadcast, televisions, and movies. This will also look over how sports have been utilized to characterize British culture in relation to gender, ethnicity, and status. Lastly, it will look at how sports journalism throughout the post war era helped to create a sense of national identity for quite a public that had witnessed complete warfare following 7 terms of fighting including the Axis forces (Hunt,, 2019).

Literature Review

In sociological, economic, and economic sciences, the concept of “national identity” is well-established. The concept of “national identity” places an emphasis on the ways in which individuals foster a sense of belonging to their country. However, this approach is adaptable and may be used in a variety of contexts (Dubinsky,, 2019). The determination of national identity may be helped along by the interpretation of changing sociocultural affinities. A personal viewpoint is regarded to be one’s national identity since it is so difficult to acquire many socio-cultural identities at the same time.

It is generally accepted that sports and other social venues play a significant role in the expression and construction of national identities. One of these international contests of athletic skill serves to emphasise national identity (Mauro,, 2020). The creation of a country’s identity often makes use of patriotic symbols. For example, swimming in the United States is considered to be a national sport, whereas in Britain, cricket is considered to be the country’s national sport..

Methodological process and methods

The observational report’s aim is to gain statistically information in order to address the major study issue of how nationalistic positions are substantiated via the building of distinction. It will be done by confirming or refuting the hypothesis along with answering the sub-research concerns (Penfold,, 2019). It will be accomplished by analyzing the statistical contents of internet linguistic production. The types of linguistic media data are followed in the material assessment. The concepts as put out in the preceding volume and the portions previously will be  also used to analyze the various divisions or degrees. In general, the study examines the frequency with which specific categories or occurrences emerge inside the work, as well as how these connect to one another.

The very first aspect examines a host group’s method of representation in compared towards the opposing squad. This will be accomplished by measuring how many times the two opposing nations are mentioned in the article.

The second scenario will be regarding the degree of identification which the two groups had established. Like a result, the number of references used and how such references will be  cited in connection to every one of the groups will be  examined.

The relationship degree or subcategory explores the degree to which pronouns, comparisons, and exaggerations are used. To investigate the association among the characteristics of the former group, the use of comparisons and exaggerations is assessed. That is why quantifiable metrics and exaggerations with such a favorable or unfavorable qualifier will be distinguished.


As previously indicated, the empirical study adopts a critical case content analysis research technique. The content analysis follows Fairclough’s three forms of textual media analysis (1995). The definitions supplied in the preceding chapter, as well as the parts before it, will be  used to evaluate the various categories or levels. The research is primarily concerned with the frequency with which various units or occurrences appear in the text, as well as how they are related to one another.

The first category examines how a host team represents itself in comparison to a competing team. This is done by keeping track of how many times the two competing countries are mentioned in the text. In

Data collection

The total number of texts Will be reduced in the second round to simply those who commit more than 50% of their textual production to UEFA EURO 2012 qualification.

Texts that covered or summarised other sports on the same day, such as rugby, will be  also removed. The reason for this is that sports differ greatly in terms of focus, use of language and narrative tools, and styles (Politis, 2009), and hence the outcomes would be incomparable. From 153 to 81, the total amount of texts has dropped. These 81 texts will be  included in the content analysis.

Ethical issues, anticipated problems, and proposed solutions/mitigations.

Public perspective to the media on sports can deploy itself as an ethical issue or anticipated problems in the duration of the study. Having clear reasons for evaluating advisory commissioners can become a method to reduce the danger of eliminating the anticipated problem which is the vital public perspectives (Petty,, 2019). As furthermore, matching the advisory commission’s membership only with sports competition’s overarching goal may assist guarantee ensuring public perspectives are heard. Depending on regional social relations surrounding lack of medical counsel, regional, throughout sessions of the management group could be beneficial in establishing trust and aligning standards.


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