Service Marketing For Toyota Assignment Sample
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Introduction
The relevance of the service marketing strategies has been discussed in this report. This paper analyses the services provided by Toyota, the leaders in the car manufacturing and selling advanced designed cars to the clients. The product delivery and its quality is analysed in this paper. A detailed analysis is conducted to find the difference between the marketing strategies and the product sales. Both these factors are quite essential and it helps in developing the best marketing strategies (Hall and Mairesse, 2006).
Automobile industry
Toyota is one of the oldest and reported automobile companies of the world. The company specialises in adopting the latest technology for manufacturing the best cars to the clients. Toyota has operations in different parts of the world, and has been successfully expanding the business activities to the clients with different types of car requirements. The staffs are trained to adopt the latest technology that assists the management to improve the customer service levels and handle the environmental challenges arising due to the conduct of the manufacturing activities. The business proposal was to design a new hybrid version car that is available at differently priced services. This car would be sold to the potential buyers from different income class (Kafouros, 2005).
Satisfactory service delivery
The company focus on delivering high quality services and reduce the costs of the services, with the help of the latest technology. Automobiles manufactured by Toyota are quality tested and analysed for its effectiveness, as preferred by the clients. The number of cars manufactured by the company is quite high, and it is done by analysing the current market conditions of the clients. Business goals were to provide high quality services and control the price for the services, at regular intervals (Griffith et al., 2006).
The hybrid car is the innovatively designed automobile intended for the clients of different age groups. This car would consume less fuel and cause little harm to the environmental. Trained staffs are always present to assists the clients and improve the quality of the customer services. Promotional offers are introduced for sharing accurate information about the business activities, with the clients. Business developmental program is done through the ‘Serqual model’ which assists to gain an in-sight about improving the business services (Hempell, 2005).
The strategies adopted are reliable and assists in increasing the perception about the services provided to the clients. In the reliability factor, the quality of the customer services are delivered as promised to the clients. Product related assurance concentrates on providing the employees with a platform to build trusts with the buyers. The quality of the services is also measured through the tangible factors, which allows Toyota to provide the promised quality of the services to the clients. Staffs are trained to adopt the latest technology through the R&D process. This assists in improving the quality of services that is planned to be provided to the clients (Lööf, 2004).
Quality of the marketing services against the FMCG
Service marketing process is adopted by the management for increasing the economic performances of the company. Toyota also adopts product marketing process, which concentrates on adopting the best marketing strategies which assists in approaching the clients and promoting the products and services. The company adopts the service marketing strategies, the company concentrates on building relationship with the clients. This requires the management to sell the better products and services, which allows the company to sell the right type of products to the clients.
Intangible services like the product development and sales process are highly concentrated on by the company. Customised cars are manufactured to take care of the clients requirements. This assists in improving the sales, profit and value of the services rendered to the customers. Quality measuring factors are adopted for dealing with the product related challenges that could impact the business related issues. Products are upgraded and new version cars are introduced for the clients. This assists in improving the quality of the services that is offered to the buyers. An efficient marketing and promotional activities are undertaken by the managers for creating a relationship with the potential buyers, which is one of the most important factors that increases the sales for the company (Marsili and Salter, 2005).
Strategies for the marketing
Toyota is the leading advanced automobile manufacturing companies of the world. The company offers different range of products and services to the clients, and the product related details are shared with the buyers through the online method. Toyota offers different priced cars to the clients located in different markets. After sales services are concentrated on by the company, as it assists in improving the quality of the products and services rendered to the buyers. The company concentrate on sharing the relevant product related details and market the products to attract the clients to increase the product sales.
Uber car servicing providing companies concentrate on providing timely services to the clients, and this assists in improving the product value and the sales for the company. The marketing strategies concentrate on sharing the information through the online method, wherein the details are upgraded by the company for the clients on a regular basis. Apart from the marketing strategies, the companies concentrate on improving the quality of the product deliverables that attracts the clients. These factors enable the management to sell the best products to the clients and retain the competitive market positions. For increasing sales, the product values and the marketing process is adopted for sharing the relevant details with the buyers.
Conclusion
The marketing and the product promotional activities are quite crucial for the companies. This process enables the management to provide efficient services to the buyers and get the best value for the money invested for marketing and promoting the services. The companies adopt higher flexible services as it assists in improving the customer satisfaction level, including providing the right type of services to the buyers. Through the business developmental model, the management develop an effective method for increasing the marketing strategies and the promotional methods essential for the company. Through the product marketing prices, the value of the intangible products are increased. It assists in increasing the sales and the value of the services that is required for increasing the sales for the company.
References
Griffith, R., E. Huergo, J. Mairesse, and P. Bettina. 2006. Innovation and productivity across four European countries. Oxford Review of Economic Policy 22, no. 4: 483–98.
Hall, B.H., and J. Mairesse. 2006. Empirical studies of innovation in the knowledge-driven economy. Economics of Innovation and New Technology 15, nos. 4–5: 289–99
Hempell, T. 2005. Does experience matter? Innovations and the productivity of information and communication technologies in German services. Economics of Innovation and New Technology 14, no. 4: 277–303.
Lööf, H. 2004. A comparative perspective on innovation and productivity in manufacturing and services. In Entrepreneurship, the new economy and public policy: Schumpeterian perspectives, eds. U. Cantner, E. Dinopoulos, and R.F. Lanzillotti, 181–202. Berlin: Springer.
Marsili, O., and A. Salter. 2005. ‘Inequality’ of innovation: Skewed distributions and the returns to innovation in Dutch manufacturing. Economics of Innovation and New Technology 14, nos. (1–2)b: 83–102
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