Assignment Sample on Strategy Operations and Partnerships
Critically evaluate business-to-business relationships maintained by the organization.
Organizations are solely dependent on the relationships with shareholders including, consumers, staff and suppliers and associates, contributors, market examiners, regulators of the government, business partners, and other accredits that encourage the overall business environment, stated by Bagdoniene and Zilione, (2021). Furthermore, most organizations value the established relationship with external and internal stakeholders and transform it for a more extended period to bring mutual benefits. On the other hand, the supply chain is considered a crucial part of the business operation. As per the view of Azmi et al. (2017), the supply chain is a management procedure, and activities correspond with supply chain networks and establishing effective communication among employees from production to distribution. The business network has three essential parts: employees in the supply chain, constructional measurements of the web, and several procedures linked in the supply chain.
Therefore, it benefits the logistic unit and improves the overall effectiveness of business and strengthens the relationship between the organization and members under this network, opined by Azmi et al. (2017). Business relationships could also be described as a procedure where enterprises establish powerful and substantial socio-economic, services and technical bonds to reduce costs and scale up value towards obtaining mutual benefits, stated by Dimkow, (2018). Customer relationship is becoming an essential part of business, especially for the organizations performing business-to-business marketing and business to customer marketing. Especially for maintaining customer relationships, which is necessary due to the intrinsic abstract and diverse characteristics connected with the delivery of the service, opined by Singh, (2017). Therefore, establishing a B2B approach to maintain a healthy relationship with the customer could eventually increase customer retention rate and customer satisfaction, thereby increasing net sales and recognition of the company.
References
Azmi, Izwan & Abdul Hamid, Norlida & Nasarudin, Md & Ibtishamiah, Nik. (2017). Logistics and supply chain management: The importance of integration for business processes. 5.
Singh, Manjeet. (2017). Customer Relationship Management in Travel & Tourism Industry. IOSR Journal of Business and Management. 19. 47-53. 10.9790/487X-1906064753.
Dickow, S., 2018. Collaboration with Competitors in Business Networks. The International Entrepreneurship: Trends, Challenges, Achievements, p.
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