STRATEGIC MANAGEMENT FOR COMPETITIVE ADVANTAGE 2020
Organizational sustainability is associated with the presence and survival of an organization in the marketplace by balancing the performance with the global economy.
In order to survive in the economy, organizations must adopt the most innovative and creative marketing strategy and corporate strategy. According to the view of Zeng and Beelaerts van Blokland, (2018), implementation of innovative marketing strategy in the organizational structure can help in the process of ensuring the functional area in an effective way.
On the other hand, the effective corporate strategy is necessary to ensure the relationship in between the internal and external stakeholder of the organization for the development and growth of the corporate structure.
The following are the three major principles of organizational sustainability that help in the survival of Falcon Motors:
Economic sustainability: Economic sustainability is associated with the process practices of long-term plan economic development and growth of the organization.
As per the view of Luftman et al, (2017), the major components of economic sustainability of an organisation are its profit, long term business success, and expansion of business areas, increase of stock values and rise of brand equity.
Rise of annual profit by improving the functional areas and production areas of the organisation contributed in ensuring economic sustainability for future development and growth in a sustainable way.
Annual profit of Falcon Motors helps to manage its operational functions and manufacturing process including employees and sales.
According to the view of Bouranta et al, (2017), long term business success, the process of an organization influences economic sustainability from different perspectives.
Long term business success influences business experience and marketing ability of an organisation and has to select the best strategy for organisational sustainability.
In addition, long term business success of a specific corporate organisation helps to avail the opportunities of competitive advantage.
According to a view of Gu and Huo, (2017), expansion of business areas, increasing stock values and rise of brand equity are fundamental components of organisational economic sustainability.
Expansion of business areas helps Falcon Motors to enter a new marketplace in an effective way.
As argued by Bevilacqua et al, (2017), the rising stock value helps this in marketing areas and assets of the organisation along with its investors in a significant manner.
However, the brand equity of different corporate organisations helps to manage its customers and other external stakeholders in an authentic way and enhances the corporate sustainability.
Social sustainability: The social sustainability of the corporate organisation is associated with the process of managing different positive and negative components of organisation in a sustainable way.
The major components of social sustainability are the performance of the employee, organisational behaviour, and ethical consideration of the organisation, employee relationship of the Falcon Motors, corporate structure and team management or decision making process.
According to the view of Kumar et al, (2016), performance of the employees within the functional areas is the influence organisation structure and leadership style.
Corporate organisations must adopt different employee management strategies and approaches in order to ensure its social sustainability in an effective manner.
According to the view of Martini et al, (2016), organisational behaviour also influences social sustainability from different aspects.
In addition, ethical consideration of an organisation helps to manage social responsibility and behaviour of different internal and external stakeholders and contributes to the process of social sustainability.
On other hand, employee’s relationships within the internal structure of the organisation and with the administrative department can help evaluate corporate social sustainability by analysing the social issues.
As per the view of Martí-Ballester, (2017), corporate structure of the organisation, including different hierarchy levels and functional department affects its social sustainability and social development.
Environmental sustainability: Environmental sustainability is associated with the strategies of protecting natural environments of the organization in order to ensure its organizational sustainability.
However, different strategies implemented by a company in order to manage its different team and manage decision making processes can help to evaluate its environmental sustainability and survival of the Falcon Motors in different markets.
Corporate social responsibilities of different organisations are associated with practices of different ethical oriented works and voluntary works towards the sustainable development and social development process.
According to the view of Dermol and Širca, (2018), Corporate Social Responsibility is necessary to enhance the self-regulating business model of an organisation in order to improve social accountability.
The following outer measure corporate social responsibilities included in the functional areas of organisation Falcon motors:
Figure 1: Aspects of corporate social responsibility
(Source: Mohamad et al, 2017)
Environmental Commitments: Falcon Motors is actively participating in the environmental commitments in order to reduce and manage environmental degradation.
The major components of environmental commitments are reduction of soil and water pollution, using eco-friendly procedures, building of low carbon emission technology and development of energy saving motors.
According to the view of Mohamad et al, (2017), education of soil and water pollution is necessary to conserve the ecosystem and surrounding environment to ensure the future development in a significant manner.
However, the implementation and development of eco-friendly procedures in the manufacturing process can help the organization to reduce the level of global warming.
On the other hand, the reduction of carbon emission by identifying innovative technology can help to manage the major issues of climate change.
According to the view of Mohamad et al, (2017), development of energy saving motors by the different manufacturing and automobiles can greatly contribute to the process of participating in Corporate Social Responsibility.
Charitable Trust: Most of the organization participated and developed charitable trust in order to contribute in the process of fighting with different natural or artificial disasters, poverty, education and health and wellness.
Falcon Motors have a charitable trust that supports the different social works by providing funds and economic support.
This process helps the organization to participate actively in their Corporate Social Responsibility process effectively.
Financial performance of the Falcon Motors is associated with the procedures and strategies of subjective measures based on the process of using assets and making profits by performing in the functional areas.
According to the view of von Bonsdorff et al, (2018), the financial performance of an organization depends on the stability of the economy, marketing strategy, and product launching process, suppliers, targeted customers and investments.
Responsible decision making
The decision making process of the organization Falcon Motors is based on the ethical consideration and business objectives of the company.
The company used the process of evaluation of the goal, marketing analysis and identification of the associated problems and risks in its decision making process.
According to the view of Semuel et al, (2017), analysis of the markets areas and major issues a significant component of the responsible decision making process.
Concept of triple bottom line: The concept of triple bottom line can be explained as one of the major accounting frameworks that help different organisations to identify and focus on its environmental and social issues in order to improve their profits.
The organisation Falcon Motors has adopted the concept of triple bottom line framework in order to evaluate and enhance their business performance by adopting perspectives for creating more business values.
According to the view of Pickering (2017), triple bottom lines help different organisations help to manage their cash flow and transaction of finance within the organisation and the marketplace.
Expectation in terms of CSR: The major expectation of Falcon Motor in terms of corporate social responsibility is the development of brand equity and brand image in different marketing ideas due to their contribution to CSR.
Promoting different environmental friendly products can enhance the functional areas and help to develop sustainable business approaches in order to survive in the competitive market.
According to the view of Pickering (2017), the expectation of rising brand equity and brand image helps to encourage the organisation to contribute actively and different Corporate Social Responsibilities.
Organizational sustainability agenda: Organisational sustainability agenda is associated with the strategies implemented in order to ensure the business survival in the functional areas.
Unique style of different car designs helps the organisation to survive in the corporate world by implementing product differences strategy (D’Innocenzo et al, 2016).
In addition, the use of innovative operating system ideas helps them to give tough competition to their competitors and ensure corporate sustainability.
However effective designs management system and sustainable excellence of the company improve its manufacturing process and marketing procedures and ensure Organisational sustainability from different perspectives.
Figure 2: Organizational sustainability agenda
(Source: Mudannayake et al, 2019)
Manageable numbers of financial ratio: Financial Ratio is associated with a relative magnitude of different numerical values within the financial statement of the organisation.
The consideration of different standards for financial ratio helps the organisation Falcon Motors to manage organisational performance and organisation sustainability effectively.
However, the manageable numbers of financial ratios of the organization are the average cost, estimated cost, manufacturing cost, cost of raw materials and selling process (Falconpumps, 2020).
|Numbers||Manageable numbers of finance ratios|
|1||Profitability or return on investment|
Table 1: Manageable numbers of finance ratios
(Source: Falconpumps, 2020)
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