Tourism Industry in Australia



Referenced recent news article:

Sherry, A. (2015). Australia’s tourism industry needs innovation and big ideas to continue to grow. [Online] available at: (Accessed at: 31 July, 2017).

This report is based on micro economics and to conduct this study, tourism industry in Australia has taken as this is the parameters which matters to me. In this study, essence of the news article as well as the economic analysis has discussed. Furthermore, this paper has supported to offer the views regarding the actions needed to take by the key players or policy holders. The title of this news article is “Australia’s tourism industry needs innovation and big ideas to continue to grow” and has supported to offer in-depth knowledge regarding Australia tourism industry and the innovation and big ideas which are needed to continue to growth of the industry.


Essence of the Story

This news article has supported to identify that the tourists who come to Australia to visit the country are not only those people who come to visit the country for pleasure as there are lots of people come to Australia for study, sports, conferences, business and many other purposes (Dwyer, et al., 2013). So, it is essential to focus towards the innovation in the tourism industry of Australia which will enable towards motivating the tourists in the country.

Australian tourism industry has huge potential and it is one of the five main industries of the country. When the resources industry has shown faltered, Australia’s tourism industry has supported to shore up the country wealth as well as supported to develop the future growth (Sherry, 2015). In Australia, Sydney is one of the world’s best places which is famous for top-class cultural institutions, new international convention, exhibition centres, fantastic beaches and parks, wonderful climate, etc. Government of Australia is focused towards increasing the visitors in the city by the year 2020.

Economic analysis

Tourism industry is playing vital role towards the national economy and has supported to recruit huge percentage of the population. It is analysed that this industry is one of the five super-growth sectors and it have a power of adding $250 billion to the national economy over the next 20 years. According to the views of (Dobson, & Hooper, 2015), the tourism industry of Australia has huge potential to offer the economic development to the country. However country is facing the challenges due to inadequate innovation.

This industry has recruited huge population of the country but still there is a mindset of Australian that in this industry, the job is not real or there is a risk. They do not consider tourism and hospitality jobs as long-term jobs (McLennan, Becken, & Moyle, 2017). It is creating hindrance towards the development of this industry. Australian assumes that these jobs are the jobs which young people do before starting their real career.

However, it is identified that inbound tourism industry of Australia generated $17 billion in the year 2013-14 to the end of May. In the contrary, in the same time span, coal industry has generated $16.5 billion (Sherry, 2015). It clearly assists to show the clear picture of the tourism industry of Australia. Moreover, tourism sector is showing continuous growth and this sector has employed 530,000 plus employees in the year 2013-14. However, in the same year, mining industry has employed only 270,000 employees. In like manner, it is identified that the visitor economy of Australia, supports more than 90,000 businesses of the country and offers more than 159,000 direct jobs and have a capacity of even more jobs (Sherry, 2015).



There is a need of innovation and developing big ideas to increase the growth of Australian tourism industry. For this purpose, it can be stated that there is a need of better roads and public transport as it supports towards offering the comfort to the visitors. In like manner, there is a need of focusing towards providing the facilities of basic amenities too to attract the visitors. According to the views of Amelung, & Nicholls (2014), for attracting the overseas visitors, there is a need of getting the overall things done in a right direction on the domestic front. Tourism sector of the Australia needs to focus towards linking the roads and rail. There is a need of focusing towards offering easy Visa facility to the tourists so that they can utilize the tourism facility of the country in an easy manner (Mok, Sparks, & Kadampully, 2013).

There is a need of decreasing the prices of Visa too to create competitive advantage in the context of competitor destinations such as China. Government should focus towards the urban regeneration of the country in not just in the CBD but to the overall part of Sydney (de Grosbois, 2016). There should be beautiful walking tracks, tasty meals, availability of different types of food, great visiting places, etc. Moreover, government needs to focus towards time to time survey, so that it can become able to identify the barriers that are creating issues to attract the international visitors. So, that government become able to take the corrective actions to eliminate the hurdle. Moreover, there is a need of developing the career opportunities in tourism industry so that more and more people come and join this industry.


From the above study, it can be concluded that Australia tourism industry has huge potential to increase the country economy. So, there is a need of focusing towards new opportunity to increase the tourism in the country. At the same time, it is identified that there are competitive destinations too, so in this context, focusing towards innovation will remain highly assistive to attract more tourism in the country. This industry has shown huge growth in 2013-14, but still there is an opportunity of increasing the growth in the scenario of highly competitive environment. In this context, this study remained highly assistive to understand the areas where innovation and change is required.


Amelung, B., & Nicholls, S. (2014). Implications of climate change for tourism in Australia. Tourism Management41, 228-244.

de Grosbois, D. (2016). Corporate social responsibility reporting in the cruise tourism industry: A performance evaluation using a new institutional theory based model. Journal of Sustainable Tourism24(2), 245-269.

Dobson, C., & Hooper, K. (2015). Insights from the Australian Tourism Industry. RBA Bulletin, March, 21-31.

Dwyer, L., Forsyth, P., Spurr, R., & Hoque, S. (2013). Economic impacts of a carbon tax on the Australian tourism industry. Journal of Travel Research52(2), 143-155.

McLennan, C. L. J., Becken, S., & Moyle, B. D. (2017). Framing in a contested space: media reporting on tourism and mining in Australia. Current Issues in Tourism20(9), 960-980.

Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge.

Sherry, A. (2015). Australia’s tourism industry needs innovation and big ideas to continue to grow. [Online] available at: (Accessed at: 31 July, 2017).

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