Philippines consider as an archipelagic country. The tourism sector is an important sector for the Philippine economy. At the same time, Philippines composed of approx. 7641 islands with 82 provinces. The country is also very rich in biodiversity and this attracts the tourist in large numbers. It is a tourist place which is awarded by numerous awards from the travel agencies. It is famous for its white sand beaches and it is the world’s top destination in the context of relaxation site which is well-known for calm atmosphere and nightlife. Basically, Philippine is popularized among the tourist because of its beaches, mountains, rainforests, islands and diving spots etc. Thus, such makes the tourist attracts towards the destination. Therefore, Philippians consider as an important part of their economy. The tourism sector contributes large part of their growth to the Philippines (Rodriguez, 2017).
The major key stakeholder of Philippines is DMO (Destination Marketing Organization). This stakeholder is responsible for increasing the number of visitors at Philippines place. DMO is responsible to promote the development and marketing of this destination to influence the visitors as well as to enhance the convention sales, tourism marketing and services too. DMO is focused towards the economic development of the destination by increasing the number of visitors (Rosalina, 2015). DMO gives concern towards generating overnight lodging at the beach, increasing the number of guests in the hotels nearby to beaches in Philippines. At the same time, DMO also gives concern towards keeping the surroundings of the beach clean to eliminate the situation of interference with the environment. At the same time, local shops, local government and the tourists are also the major stakeholders of Philippines (Thirumaran, & Raghav, 2017).
Major Elements of the System
The tourists who came at the Philippines to spend the night at the beach are majorly getting the relaxation. So, the main purpose of the tourist to visit the Philippines is to take rest and make their body refresh from the fresh air of Philippines. In addition to this, majorly in case of weekend, there is huge crowd at the beach as after a hectic schedule, tourists come to Philippines beaches to get relaxed and to get refresh. The tourists who prefer to spend the night with the beauty of the nature, prefers to visit Philippines (Maguigad, King, & Cottrell, 2015). There are more infrastructures planning takes place on the Philippines for maintaining country beauty in the eyes of the tourist. For this purpose, DMO gives concern towards the sewage system, waste management, etc in the Philippines.
Relationship between Stakeholders and Elements
It is the key responsibility of the stakeholders to maintain the beauty of the Philippines especially in their beaches, sites, mountains and rainforests etc. Moreover, government also needs to focus towards the economic development of the business in the areas of beaches and mountains area where large number of tourist get attracted. Additionally, the local businesses as well as government need to focus towards eliminating the situation of hindrance in the areas of the beaches under Philippines country (Bowerman, 2014).
According to the views of environmental planners, it is identified that it is high time to focus towards the challenges which is faced by the Philippines country. The challenges are the increase in number of tourism which results in increasing the pollution in the island and that adversely impacting the beauty of this natural place as well as negatively impacting the water life too. Due to increase in pollution the quality is continually getting worsen (Kravanja, 2016). Moreover, from the survey, it is identified that the waste left by people at the beaches in Philippines is already inadequate and impacting the environment and surrounding life. There is a certain limit of the area to accommodate the waste management (Saverimuttu, & Varua, 2014). However at present, this pressure is regularly increasing and has created the situation of stress for the residents, local government units and all the stakeholders of the beach. Moreover, due to increase in the number of tourists, the green algae growth can be seen which is taking place due to the island’s sewage system is not become able to accommodate the burgeoning population.
Responses from Stakeholders
Sikorski, & Pavlova (2015) opined that it is necessary to limit the number of tourists at Philippines, as the increase number of tourists has increased the pollution due to which the quality of the island water is worsened. Stakeholders of the site are focused towards waste management which will remain supportive to make the Philippines beaches clean as well as remain supportive to boost up their business too. Moreover, according to the views of public, there is a need of government policies regarding proper sewage system and garbage infrastructure which will remain assistive to maintain the beach clean. There is a need of designing regulatory structure regarding strict warning to the resort owners for not to damage the environment as they dump the raw sewage into the river which further discharges into the sea.
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Thirumaran, K., & Raghav, M. (2017). Marketing Sustainable Beach Holidays: A Tropical Agenda. In Balancing Development and Sustainability in Tourism Destinations (pp. 401-409). Springer, Singapore.