• Posted on June 7, 2023
• Amita

XS4009 Marketing Practice Sample

1) Introduction

It is very appropriate for the company to achieve the organisational goal; however, it must include various types of steps, one by one. Marketing management practises also involve various kinds of decision-making abilities. On the other hand, it also involves the execution of the maximum turnover to meet the customer’s demand (Nguyen et al. 2019).

This assignment focuses on the Starbucks Company’s marketing process, with the involvement of various kinds of strategies that can help the company stand out in the competitive market. In a competitive market, there are also various kinds of companies available to beat Starbucks. In this assignment, the focus has been placed on various concepts that put Starbucks at the head of the other competitors.

Figure 1: Logo of Starbucks

(source: Nguyen et al. 2019)

Discussion

Five marketing concepts for adopting and executing strategy.

With the help of various kinds of marketing concepts by adopting and executing strategy research on the concept of a marketing application, product concept, selling concept, and marketing on social media, all of these concepts are very much appropriate for Starbucks and can give this company an edge among other competitors (Wisetsri et al. 2021). Such points of elaboration are,

• Application of marketing concepts

This marketing concept is based on the appropriate principle. This strategy is ideal for Starbucks because it provides the company with the opportunity to meet customer demand. At the same time, it can also be helpful for the company to promote the accomplished goal of this company. With the help of the marketing concept application, the company brings so many advantages.

For example, with the help of this, it is possible to increase the various kinds of employment opportunities that can bring the proper contribution to make the business successful among all other competitors (Balova, Firsova and Osipova, 2019). This strategy is very good for this company because it includes being honest as well as acknowledging the will of the customer, which will also provide for the customer’s well-being.

This strategy also attracts various kinds of scientific frameworks. On the other hand, it can increase the productivity of the company. As a result, there have been more customers for Starbucks. With the help of this strategy, it is possible for Starbucks Cafe to create a healthy environment in the company and also improve customer status.

Figure 2: Marketing concepts

(Source: Balova, Firsova and Osipova, 2019)

• Production concept

This concept is very appropriate for this company because it can help the company provide its products with less effort so that it can fulfil the customer’s requirements while also maintaining an appropriate quality, which can help the customer as well. With the help of distance, it is very much appropriate for Starbucks to provide for the customer’s needs in various aspects.

It is very appropriate for Starbucks because it can help the product reach the customer at the lowest possible cost that the customer can easily access (Abamu, 2019). This concept has also been involved in the various types of investor communities, and supplier employees help this the maximum advantages the company can bring with the help of this concept.

Figure 3: product concepts

(Source:  Abamu, 2019)

• Product concept

The product concept is highly beneficial for Starbucks because it has given several ideas and prescriptions at the same time. It is very appropriate to understand the customer review point. It has elaborated on the various types of customer reviews.

On the other hand, it can also change the product, so it is responsive that it can show the product from the customer’s perspective. With the help of this product concept, it is possible to improve the various kinds of quality rather than the quantity of the product (Putsenteilo, Nyanko and Karpenko, 2018). Another way in which this concept is very appropriate is that it can increase customer curiosity, allowing Starbucks to increase the amount of margin.

The greatest advantage of this concept is that it extracts all those customers who are eagerly waiting for a low price. On the other hand, it can be stated that the product concept is a little bit of a special feature. So these are the greatest benefits of the product concept, and they can give the server the appropriate result by making the marketing strategy.

Figure 4: Product concepts

(Source : Putsenteilo, Nyanko and Karpenko, 2018)

• Selling concept

The selling concept is the most appropriate concept to make the premises a customer of goods and services, which can increase brand awareness. The Starbucks company is to make appropriate promotional and marketing activities that can benefit the company’s product and marketing.

The advantage of this concept is that it enables the company to have the highest level of self-employment. On the other hand, it can also provide various kinds of product eligibility, which can lead to an overstock of the product when it is (Schuh et al. 2021).

On the other hand, the selling concept is also essential for guiding advertising efforts. Advertising is related to brand awareness and it can also increase the huge amount of customer cancer awareness regarding the customer’s wants. With the help of this concept, one thing is surely possible, such as the clear inventory which is needed to make the business successful. On the other hand, it can be stated that various types of marketing share implementation can be brought about with the help of this concept, so this concept is also very suitable for Starbucks.

Figure 5: Selling concepts

(Source: Schuh et al. 2021)

• Marketing concept

It is a proper concept which can understand the various kinds of satisfied levels of the customer and can also bring various kinds of solutions to the customer regarding their problem. On the other hand, it is also stated that marketing conserves some things, which as taking responsibility for the current orientation, which provides the foundation of the competitive advantages.

With the help of marketing concepts, the company can help increase employment opportunities. On the other hand, it can also increase the awareness as well as acknowledgement of the customer to ensure proper social well-being. On

The other hand, this particular marketing concept has also focused on various scientific frames, which is very thoughtful and also appropriate for Starbucks. With the help of this concept, it is also very much auto-care to implement the quality of the product (Alsanius et al. 2019). On the other hand, it can also operate the business in many ways, such as by creating a healthy environment that is very much appropriate for competition. On the other hand, it can also increase customer status.

Figure 6: Marketing concepts

(Source:  Alsanius et al. 2019)

• Social marketing concept.

 The social marketing notion can assist an organisation in determining whether or not the task can also grasp the demands and desires of the client. On the other hand, it can comprehend the interests of clients, allowing it to target the customer among the numerous types of needs of the customer. On the other hand, it can be stated that this is a concept that can bring customer satisfaction (Alsanius et al. 2019).

it can also make the individual customer attracted to the products. It is possible to make an appropriate image for Starbucks, but on the other hand, it can also improve the various competitive edges of the competitors. With the help of this, it is also possible to increase customer retention. On the other hand, it may help Starbucks increase sales and market share.

Figure 7: social marketing concepts

(Source : Alsanius et al. 2019)

2) Objectives

Brand awareness

• It is possible to make a huge amount of a strong identity in the market so that a company can reach the market as per demand (Rudberg, 2018).
• It is possible to raise brand awareness with the use of branding. On the other hand, it is feasible to build brand positioning with the help of this technology. On the other hand, it is possible to cultivate client loyalty.
• 

Figure 8: Brand awareness

(Source: Ancillai et al.2019)

Improve customer relationships.

• The benefits of improving the customer relationship are very appropriate for effectively answering the customer’s questions.
• On the other hand, taking care of the customer so that a clear suggestion can be made to the customer (Manly, 2021).
• With the assistance of customer relationships, the objective is to provide a natural relationship and improve the brand’s credibility with the help of this strategy. It is also very appropriate for Starbucks to achieve all of these things.

Figure 9: Enhancing customer relationship

(Source: Manly, 2021)

Enhance the new market internationally.

• The goal of the international market is to attract more customers.
• On the other hand, it can raise customer awareness of a customer’s demand for a Starbucks product or the service that is provided by the company (Fogam, 2019).

Figure 10: Enhancement for new market internationally

(Source: Fogam, 2019)

3. Conclusion

From the previous concept, it is possible to understand the Starbucks business and which strategy is needed to implement the business from the various perspectives in the country. It has also been understood that there are various types of barriers that can be a problem in market practices, such as the lack of clear objects in marketing practices.

A lack of resources can be a huge relief for any company. It can also bring the circumstances of a lack of resources, which can affect the company heavily. On the other hand, it can also be stated that one thing can make a huge barrier, such as no alignment with the buyer’s persona is one kind of brick for the business, or so it can be regarded as a threat to the business.

This is another issue in marketing practices. As stated in the preceding section of this assignment, Starbucks can overcome all of the challenges while building a new business strategy for the market with the use of all of the tactics.

References

Abamu, B.E., 2019. Introducing investment promotion: A marketing approach to attracting foreign direct investment. International Journal of Marketing Studies, 11(4), p.91.

Alsanius, B.W., Von Essen, E., Hartmann, R., Vågsholm, I., Doyle, O., Schmutz, U., Stützel, H., Fricke, A. and Dorais, M., 2019. The “one health”-concept and organic production of vegetables and fruits. Acta Horticulturae, 1, p.14.

Ancillai, C., Terho, H., Cardinali, S. and Pascucci, F., 2019. Advancing social media-driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Marketing Management, 82, pp.293-308.

Balova, S., Firsova, I. and Osipova, I., 2019, May. Market-leading marketing concepts in the management of consumer behaviour in the energy market. In Proceedings of the 3rd International Conference on Social, Economic, and Academic Leadership (ICSEAL 2019), DOI (Vol. 10).

Fogam, P.K., 2019. Buying and Selling: Resolving Problems caused by the Concept of Transfer of Property’in contracts of Sale of Goods.

Nguyen, H.V., Nguyen, N., Nguyen, B.K., Lobo, A. and Vu, P.A., 2019. Organic food purchases in an emerging market: The influence of consumers’ factors and green marketing practices of food stores. International journal of environmental research and public health, 16(6), p.1037.

Putsenteilo, P.R., Nyanko, V.M. and Karpenko, V.L., 2018. The trajectory of marketing function-from traditions to innovations. European Journal of Management Issues, 26(3-4), pp.103-113.

Rudberg, E.Å., 2018. Selling the concept of brands: the Swedish advertising industry and branding in the 1920s. Journal of Historical Research in Marketing.

Schuh, G., Bergweiler, G., Chougule, M.V. and Fiedler, F., 2021. Effects of Digital Twin Simulation Modelling on a Flexible and Fixtureless Production Concept in Automotive Body Shops. Procedia CIRP, 104, pp.768-773.

Wisetsri, W., Mangalasserri, K., Cavaliere, L.P.L., Mittal, P., Chakravarthi, M.K., Koti, K., Gupta, A., Rajest, S.S. and Regin, R., 2021. The Impact of Marketing Practices on NGO Performance: The Pestel Model Effect. age, 53, p.62.

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